Ford Motor Company has filed two service trademark applications with the United States Patent and Trademark Office (USPTO) for Ford Power Promise, Ford Authority has learned.
Filed on July 29th, 2025, under serial numbers 99308575 and 99308579, these applications contain the goods and services descriptions of advertising services, sales promotion for others, marketing services; promoting the sale of goods and services of others in the automotive industry by dissemination of promotional materials and product information through an online global computer network; on-line advertising on a computer network; administration of consumer loyalty rewards program; electric vehicle charging services; a network of electric vehicle charging stations; roadside assistance services for vehicles; customer support services for electric vehicle owners, namely, providing technical assistance and troubleshooting via telephone, online chat, and in-person.
The Ford Power Promise program launched in the U.S. last September, offering retail customers that purchase or lease a Ford Mustang Mach-E, Ford F-150 Lightning, or E-Transit a free home charger when they take delivery of those vehicles, plus free standard installation. The program has since proven to be incredibly popular with EV shoppers, prompting Ford to extend it more than once, and it’s now slated to run through September 30th, 2025 in the U.S.
Those that take advantage of the Ford Power Promise program also get 24/7 support via a team of dedicated advisors in the event that they need assistance with things such as charging, and the automaker is providing free roadside assistance, too. As part of the last update, Ford EV customers that opted for the Public Charging Credit instead of a free at-home charging station as part of this deal got a $500 rebate, which was half of the previous amount, $1,000, though that particular rebate will now be offered through January 6th, 2026.
The Power Promise program has proven so popular that Ford has extended it to EV customers in other parts of the world, too. That list includes Ireland, Canada, the UK, (where both retail and fleet customers are eligible), and Germany. While the benefits of this program vary in each of those countries, it’s clear that Ford Power Promise has been at tremendous hit with EV buyers – and while there’s nothing exactly new as it pertains to these trademark filings, they could certainly be an indication that the program won’t be going away anytime soon.
The Italian company blows away everyone else in that regard.
Nothing else has seemingly changed but the price.
Its outlook remains a bit mixed.
He's taking a wait and see approach as some brands jump onboard.
Improving year-over-year, along with the entire market.
