Ford Bronco Sport sales increased in the United States and Canada during the second quarter of 2025.
Ford Bronco Sport Sales - Q2 2025 - United States
In the United States, Ford Bronco Sport deliveries totaled 39,075 units in Q2 2025, an increase of about 39 percent compared to 28,189 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales increased about 21 percent to 72,438 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +38.62% | 39,075 | 28,189 | +21.23% | 72,438 | 59,754 |
Ford Bronco Sport Sales - Q2 2025 - Canada
In Canada, Ford Bronco Sport deliveries totaled 4,734 units in Q2 2025, an increase of about 11 percent compared to 4,261 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales increased about 21 percent to 9,140 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +11.10% | 4,734 | 4,261 | +21.27% | 9,140 | 7,537 |
Ford Bronco Sport Sales - Q2 2025 - Mexico
In Mexico, Ford Bronco Sport deliveries totaled 576 units in Q2 2025, a decrease of about 15 percent compared to 675 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales decreased about 13 percent to 1,252 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -14.67% | 576 | 675 | -12.87% | 1,252 | 1,437 |
Ford Bronco Sport Sales - Q2 2025 - Brazil
In Brazil, Ford Bronco Sport deliveries totaled 456 units in Q2 2025, an increase of about 37 percent compared to 332 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales decreased about 8 percent to 979 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +37.35% | 456 | 332 | -8.08% | 979 | 1,065 |
Ford Bronco Sport Sales - Q2 2025 - Argentina
In Argentina, Ford Bronco Sport deliveries totaled 941 units in Q2 2025, an increase of about 265 percent compared to 258 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales increased about 90 percent to 1,061 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +264.73% | 941 | 258 | +90.48% | 1,061 | 557 |
Ford Bronco Sport Sales - Q2 2025 - Colombia
In Colombia, Ford Bronco Sport deliveries totaled 140 units in Q2 2025, an increase of about 47 percent compared to 95 units sold in Q2 2024.In the first six months of the year, Bronco Sport sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +47.37% | 140 | 95 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Bronco Sport sales posted a 39 percent jump to 39,075 deliveries in Q2 2025, putting the rugged crossover in ninth place place among 15 nameplates in the mainstream C-crossover segment when ranked by sales volume.
The Toyota RAV4 led this space, as it has for quite some time now, despite sales being flat at 124,049 units during Q2. The Honda CR-V followed in its usual second place with an eight percent uptick to 109,236 units. These two models were yet again the only ones to individually surpass 100K sales. Crosstown rival Chevy Equinox (see running Chevy Equinox sales) took third with a 13 percent gain to 58,887 units, though it was far behind second and first. The Hyundai Tucson was close behind Chevy’s compact crossover to take fourth place with 25 percent upswing to 58,337 units, 550 units behind Chevy. The Nissan Rogue rounded out the top five with a six percent dip to 47,461 units.
The Subaru Forester placed sixth with a four percent bump to 46,107 units, while the Kia Sportage, corporate cousin to the Hyundai Tucson, placed seventh with an eight percent uptick to 45,871 units. The Ford Escape (see running Ford Escape sales) took eighth with a 19 percent uptick to 45,232 units, while the Bronco Sport (see running Ford Bronco Sport sales), the second entry from The Blue Oval, followed in ninth. The Mazda CX-5 made the top ten though sales were flat at 35,850 deliveries.
Meanwhile, the Bronco Sport’s other crosstown rival, the GMC Terrain (see running GMC Terrain sales), which is the corporate cousin and D2 platform mate to the Chevy Equinox, followed in 11th place with a 40 percent drop to 16,413 units.
Sales Numbers - Mainstream C-Segment Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +0.47% | 124,049 | 123,473 | 19% | 20% | -3.56% | 239,451 | 248,295 |
| HONDA CR-V | +7.98% | 109,236 | 101,166 | 17% | 16% | +27.89% | 212,561 | 166,204 |
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 9% | 8% | +22.01% | 129,889 | 106,455 |
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 9% | 7% | +22.97% | 113,310 | 92,146 |
| NISSAN ROGUE | -5.75% | 47,461 | 50,356 | 7% | 8% | -22.38% | 109,563 | 141,160 |
| SUBARU FORESTER | +4.07% | 46,107 | 44,303 | 7% | 7% | +3.36% | 95,972 | 92,849 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 7% | 7% | +9.17% | 87,172 | 79,853 |
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 7% | 6% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 6% | 5% | +21.23% | 72,438 | 59,754 |
| MAZDA CX-5 | -0.05% | 35,850 | 35,869 | 6% | 6% | +0.07% | 70,260 | 70,214 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 3% | 4% | -34.12% | 32,361 | 49,123 |
| VOLKSWAGEN TIGUAN | -45.40% | 11,486 | 21,038 | 2% | 3% | -36.95% | 26,901 | 42,664 |
| MITSUBISHI OUTLANDER | -26.53% | 7,821 | 10,645 | 1% | 2% | -19.10% | 19,813 | 24,491 |
| MITSUBISHI ECLIPSE CROSS | +79.56% | 4,534 | 2,525 | 1% | 0% | +38.03% | 8,265 | 5,988 |
| JEEP CHEROKEE | -89.58% | 101 | 969 | 0% | 0% | -88.13% | 257 | 2,165 |
| TOTAL | +4.04% | 650,460 | 625,209 | +3.58% | 1,300,802 | 1,255,899 |
The Bronco Sport earned a six percent segment share, up one percentage point year-over-year. The RAV4 led with a 19 percent share, down one percentage point, while the CR-V posted a 17 percent share, up one percentage point. The Equinox held a nine percent share, also up one percentage point, and the Tucson held a nine percent share, up two percentage points. The Rogue, Forester, Sportage, and Escape each earned a seven percent share, while the CX-5 posted a six percent share. Finally, the Terrain held a three percent share.
The mainstream C-crossover segment expanded four percent to 650,460 deliveries in Q2 2025, meaning that Ford Bronco Sport sales significantly outperformed the segment average.
Combining Chevy Equinox sales with those of the GMC Terrain totaled 75,300 deliveries, giving GM a 12 percent segment share, putting it in fifth place overall.
GM Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +12.66% | 58,887 | 52,270 | 78% | 66% | +22.01% | 129,889 | 106,455 |
| GMC TERRAIN | -39.79% | 16,413 | 27,259 | 22% | 34% | -34.12% | 32,361 | 49,123 |
| TOTAL | -5.32% | 75,300 | 79,529 | +4.29% | 162,250 | 155,578 |
Combined sales of the two Ford entries, the Bronco Sport and Escape, totaled 84,307 units for a 13 percent share, placing fourth overall and ahead of The General.
Ford Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | +19.21% | 45,232 | 37,943 | 54% | 57% | +10.80% | 82,589 | 74,538 |
| FORD BRONCO SPORT | +38.62% | 39,075 | 28,189 | 46% | 43% | +21.23% | 72,438 | 59,754 |
| TOTAL | +27.48% | 84,307 | 66,132 | +15.44% | 155,027 | 134,292 |
Cumulative sales of the Hyundai Tucson and Kia Sportage from the Hyundai-Kia conglomerate moved 104,208 units, combining to also break 100K in sales. Its 16 percent share placed it in third overall, ahead of Ford and GM.
Hyundai Motor Group Mainstream C-Segment Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | +25.09% | 58,337 | 46,637 | 56% | 52% | +22.97% | 113,310 | 92,146 |
| KIA SPORTAGE | +7.76% | 45,871 | 42,567 | 44% | 48% | +9.17% | 87,172 | 79,853 |
| TOTAL | +16.82% | 104,208 | 89,204 | +16.56% | 200,482 | 171,999 |
The Ford Authority Take
The Ford Bronco Sport competes in a crowded and highly-competitive segment of 15 entries – the biggest utility market in the U.S. – going up against perennial best-sellers like the Toyota RAV4 and Honda CR-V. During the second quarter of 2025, the Bronco Sport placed ninth individually, while significantly outperforming the segment average with a 39 percent jump in sales compared to four percent for the segment. In fact, that 39 percent growth rate is second only to the Mitsubishi Eclipse Cross, a model that sells in low volumes, which the Bronco Sport outsells ten-fold.
We posit that this performance is the result of two factors: ample supply/inventory, and buyers taking note of the refresh that launched for the 2025 model year, making the Bronco Sport more competitive than its pre-refreshed counterpart. As long as supply can keep up with demand, and macro factors such as tariffs, price wars, or exchange rates don’t muck things up, then sales of the rugged compact should continue to eek upward.
Better yet, combining Bronco Sport sales with those of the Ford Escape enabled FoMoCo to finish fourth overall and ahead of crosstown rival GM, cumulatively moving 84K units.
About Ford Bronco Sport
The refreshed 2025 Ford Bronco Sport debuts with plenty of updates and changes, including new tech highlighted by a large infotainment screen and a first-ever Sasquatch Package, which comes equipped with a brush bar or guard and is only offered on the Outer Banks and Badlands trim levels. The Big Bend remains the base model in the lineup.
Check out our guide to every 2025 Bronco Sport package and paint color, which drops three but adds Ruby Red and Velocity Blue. Here are all the audio systems outlined.
Notably, the update model axes the rubberized cargo floor on three trims.
Here’s everything you need to know about 2025 Bronco Sport powertrains. The updated model slightly beats the 2024’s EPA fuel economy figures.
A review roundup concludes that the 2025 Ford Bronco Sport has true off-road cred, specifically in reference to the expensive but very capable Sasquatch Package.
About The Numbers
- All percent change figures compared to Ford Bronco Sport sales for Q2 2024, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company sales Q2 2025 U.S.A
Comment
So what? Sales of it fell in August, along with those of the Escape. I can’t understand the latter as it’s a lame duck, with a hybrid variant as well. Sales of that should be zooming. Discounts need to be a lot higher, clearly.