At this point, the existence of the 2023 Ford F-150 Electric is well known, although exact details about its appearance, feature content, performance, and price have yet to be officially revealed by Ford. While Ford Authority remains committed to bringing readers information about those aspects of the truck as soon as possible, it will likely be a long time before we hear about just how much coin the emissions-free pickup will set buyers back when it goes on sale in 2022.
That said, the truck's cost is still worth discussing, because it will arrive at least several months after the $67,500 version of the Rivian R1T becomes available in January 2022 and roughly one year after the $75,000 Launch Edition goes on sale, provided the company doesn't suffer any setbacks. And although Ford and Rivian aren't exactly rivals, these trucks will ostensibly compete against each other, barring some wild price discrepancy or other issue that sets them apart in the minds of truck shoppers.
Ford's prime American competition, General Motors, isn't resting on its laurels either, as the 2022 GMC Hummer EV will beat the Ford F-150 Electric to market by a substantial margin, provided its late 2021 launch window remains intact. The model slated to launch around that timeframe will boast an eye-popping $112,595 starting MSRP, essentially making it a luxury off-road pickup.
Aside from the Tesla Cybertruck, which has no firm launch date yet, no other automaker is slated to introduce an electric pickup that stands a reasonable chance of actually making it to customers. Considering how the electric pickup segment will look in 2022, it stands to reason that The Blue Oval will likely position its entry as a quasi-luxury model too.
That said, Ford has indicated that a fleet variant of the F-150 Electric is in the cards. In that light, it is entirely possible that the automaker could offer a stripped out XL-trimmed retail model that gets by on the strength of its powertrain but exists as a relatively spartan model. After all, there is precedent for such a move, as The Blue Oval currently offers the Ford 3.5L PowerBoost hybrid powerplant on a wide variety of trim levels.
Realistically speaking, that probably won't happen, and the cost of the battery, which will come from an outside supplier, will likely push its starting price far and above the roughly $30,000 MSRP of a completely basic 2021 Ford F-150 XL. But how much is too much? The PowerBoost-equipped F-150 King Ranch model Ford Authority recently sampled boasted a $76,000 sticker price, and the upcoming 2021 Tremor and Raptor variants will be similarly pricey, at $50,000 and $64,000, respectively. Clearly, there is demand for well-equipped, higher-priced trucks that either pamper their owners or give them some robust off-road capability.
It is not outside the realm of possibility that the F-150 Electric could perform both functions at a palatable price. Ford says the truck will outperform every past F-150 that came before it upon its launch, a claim that would no doubt increase its value, if the company's assertion is validated. There are tangible benefits to EV ownership too, like reduced ownership costs, that could similarly boost its image among the buying public. Essentially, it stands to reason that a substantial number of buyers would accept a more significantly more expensive F-150 Electric if owning one came with more benefits than drawbacks.
Instead of extending this speculative exercise any further, it's time we opened up the forum a bit so the wider Ford Authority community can chime in. What would YOU feel comfortable paying for a F-150 electric? Vote in the poll below and elaborate on your desired price point in the comments section. We look forward to reading your responses.
And don't forget to subscribe to Ford Authority to stay up to date on all the latest Ford F-150 news and continuous Ford news coverage.
It's free and open to the public.
Four of them will get the chance to experience those simulators.
Pretty hard to believe, given its tremendous success.
It could even alert owners if their pet runs away.
It's working to mitigate any impacts, but there could still be some.
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Hate electric. You can have it. Do you not think batteries don't put off gases also. Its all just politically correct bs Gas engines will always be better! They use to blame LeadedGas"& R12Freon for the problem, but there's no facts of global warming! So to me electric a loser and not the answer!
No facts to global warming is the most absurd comment you could have make. You can look around the world and see that climate change is changing the world. Global sea rise, more powerful tornadoes and hurricanes, accelerated glacier melting, more forest fires in the list goes on and on. So maybe you're blind or don't watch the news, or you're just an idiot wanting to show your ignorance.
I would never buy electric, overpriced junk! Its expensive enough to buy 1 battery.
Global warming is a reality people that don't belive need to there head out of the sand!.
you need to get your head out of the sand. the automakers are pushing for it because of their investment. the fruitcakes are pushing because they listen to people with an agenda. do the research. check out John Coleman. he has no agenda. facts dont care about your feelings.
The earth has warmed less than 1 degree in the last century you putz.
I would pay ZERO for electric because I will never buy one. Plus climate change is nothing but a political hoax for a power grab and transfer of wealth to those perpetuating it.
I only want a monthly refund since I'm not contributing to the greenhouse gas hoax or free gas or diesel.
Long way to go with the technology that will make fully electric trucks
A reality.
Electric motors at the wheels make sense, but batteries don't. Put a generator behind a gas or diesel motor, or even hydrogen power, like a locomotive and then you have something! You get an efficient power train and the convenience of long distance travel.
Y'all couldn't PAY ME to drive one of those unsafe, battery operated, polluting pieces of junk.
I see Ford Owner is still revealing his/her(?) intelligence by name calling anyone that has a point of view that differs from his/hers(?).
I’m reading all these reply’s while laughing aloud. Leaving out Climate Change, let’s talk about “Cost of Ownership”, which at the end of the day is the most important issue for all of us. If the starting price of EV were equal to ICE, I most definitely would go for the EV. I have my own fuel supply via Solar, I won’t be paying for elevate fuel prices (both electricity and fossil). Our Government controls the cost of both these items as with the current 30% increase in gas in my area. Climate Change activist are demanding the energy sector to go Solar, Wind or some other “Green Energy” method. Who the hell do you guys think is gonna pay for that? Ford has the industry beat in Quality and has done so for several years. Ford... go ahead and build that EV, I’m all in but I can’t afford no $70k for no truck. PS. Just purchased the XLT F-150 Powerboost Hybrid ($12k less than the Lariat), looking for lower cost of Ownership. 24/25mph sure beats the 14mpg I was getting from my 2018 6.2l F-250
Hi Pappy, I bought the F150 XLT Hybrid also in late March. I have only had to fill once. Almost to the end of my second tank with little over 1000 miles so far. I've been pretty gentle with it. I'm getting 21 mpg on both tanks. How is yours doing? I was hoping for closer to the advertised 24.
Got 26 on the first tank traveling back from the dealership, 548 miles. 16 on the second tank but I was pulling a trailer with a utv on it up to Silverton, CO. Plenty of power/torque pulling the trailer, more than my 6.2 F250 had, at least it feels that way. I’ll be happy with the 24, beats the 14 the 6.2 was getting.
OK, thanks. I guess I can hope for better. Mine was built the last week in March before they announced the semiconductor shortage. Makes we wonder if it got left out and does it have anything to do with mileage? I understood they were leaving some of these chips off GM trucks and shipping them anyway, saying mileage would be affected about 1 mpg.
What ever happened to the good old days. When a pickup was a pickup. Now there spaceships. Why in the world would you need half the junk they put in these trucks. I would never buy a electric truck. Can they aggressively go off road can they forge 12" of water ?? So you can guess what I would pay . ZERO
Ask for free gas or diesel vouchers the entire life of the truck since you are helping Al Gored and his hoax.
How much MORE would I pay? The real question should be how much less should the electric version sell for! Why should I pay one cent more? Name one thing it does better.