Ford, like any other global automaker, needs to study up on its primary competitors if it wants to compete effectively in its most popular markets. For North America, that means it has to keep a steady eye on products from Fiat Chrysler, which is now part of Stellantis after Peugeot and FCA decided to tie the knot earlier this year. One of that company’s products is the Dodge Charger SRT Hellcat, which represents the apotheosis of the Charger lineup. While it may seem odd that Ford has an example on hand for evaluation, given it discontinued the Ford Taurus back in 2019, this latest development isn’t as absurd as one might think.
First off, this Dodge Charger SRT Hellcat is definitely owned by Ford, as it was clearly spotted turning into a Ford facility, in addition to sporting the telltale yellow sticker on its rear window. But why would Ford want to evaluate such a vehicle, especially since it dropped all sedans from its lineup? At this point, it is only competing against the likes of the 2021 Ford Mustang Shelby GT500, which is a somewhat indirect competitor. However, The Blue Oval is rumored to be seriously thinking about conjuring up a Ford Mustang sedan, as Ford Authority reported last year. The company could be getting a feel for how a muscle sedan behaves on the pavement, especially a model that features the 707 horsepower supercharged 6.2L V8 Hemi V8.
Ford is well acquainted with the guts of the Dodge Charger SRT Hellcat at this point, as its stablemate, the 2021 Ram 1500 TRX, features the same powertrain. Still, there must be something the company finds intriguing about the sedan. In any event, it joins a long line of testing vehicles before it, as Ford has been caught benchmarking the likes of the Jeep Gladiator, Corvette C8 Stingray, Audi e-tron, and 2021 Cadillac Escalade, among others.
We’ll have more developments like this to share soon, so subscribe to Ford Authority for the latest Ford news coverage.
The Blue Oval continues to ramp up production of the popular pickup.
The comedian and car guy is rather impressed with his new ride.
Representing the compact pickup's best quarter ever.
The Mustang's got a head start, though.
Interest-free financing and more on all-electric full-size pickup truck.
The lowest-mile example we've seen in some time.
View Comments
Why couldn't ford be looking to resurrect another cool badge and put it on the mustang based chassis? Gran Torino? Send it to Australia as a falcon again?
There's been rumor that Ford is going to build a 4 door mustang so maybe this is part of it.
A torino cobra done right would be a hot seller.
How about a T Bird personal luxury sedan it doesn't have to outrun any competitor just be comfortable good power and lots of technology. Please don't destroy the mustang with a bigger plarform.
I wish. But automakers don’t really build coups anymore, and single young people don’t buy new cars is this market.
Especially since “back in the day” it was Ford’s Thunderbird that took on the Corvette, not the Mustang.
I wish they would bring back the T-Bird, that's what we need to get a sharp high powered Thunderbird... Maybe they are thinking about this, I sure hope it not a bigger 4-door Mustang...
Trying to get tips on how a car doesn’t need fixed or repair daily
mopar dont go far. love saying that!
Neither does found on road dead....
The fact people who drive junk like Dodges, actually take the time to go to a Ford site to drop insults that a 5 year old would find lame, really sums you guys up. 😂
Wow I have both Ford and Mopar in my stable and my Mopar is definitely the better of the two vehicles without question.
This is the saying every one knows as real, the 80's killed Fords reputation, some of the worse cars ever built, hence F-ound
O-n
R-oad
D-ead
The 80's made this saying even more true.
The 70's was great MOPAR took a quality hit in the 80's as well. We all remember how the government intervention practally ruined the muscle car for all the American manufactures. MOPAR eventually took back the most powerful muscle car status they enjoyed in the 70's. I hope all 3 American manufactures try harder to save the muscle cars, even if they need 4 doors too.
My mopars have been fantastic cars. I have had one 300c for 15 years and no problems or replacements except tires and brakes with 110k miles on it.
Cool story, but Chrysler products have a deserved and well earned place at the bottom of most people's wish lists as they are not good cars. Ancient chassis that are mishmash of old Merc parts and Dodge bits, wired up by people who have never been trained and thrown together on a Friday afternoon. The 300c is a dog generally speaking. And as this is a Ford site you're not going to find many people defending one here either.
“Bro”? People still say (or write) “Bro”?
And you’re sarcastically passing judgment on what someone else posts here?
What’s next for you, “Bro”?
Gonna drop a “Dude” in there, too?
I have a 1967 Dodge R/t that has only 120th. On it an it will still out rum any thing in its class! What a great car! But I also have a 53 Mercury w/ 35 th on it and it will also run very well 351c sometimes it will scare the h—ll out o& me! Just my toys !
110k miles for 15yrs? Is this a daily driver?
Ford needs a sedan !!!!
Agreed.
I said long ago that television has created a society of numbskulls, because it lost its opportunity to use the nascent medium to raise the bar for entertainment. Television could've created a better market by offering a better product. Instead, it appealed to the lowest common denominator of vapid morons.
I think Ford and GM could've created vehicles that would've created demand. Instead, they are more like Walmart: "Let's just get stuff cheap to build, but profitable". There's no reason on this withering planet that a Subarau WRX can thrive, but a Taurus SHO---not the historical sedan, but one engineered for the driver---can't.
The SUVs, COVs, whatever, aren't built for the driver; they're built for the shareholder.
Ford has, thus far, missed the opportunity to create sedans that could truly compete with the cars which have replaced them. Ford's buying power, production efficiency and dealer and service network are incredible. It's too bad for the consumers that we're getting beige vehicles in a brighter market, just like we're getting mind-vacating television when every household could be generating a stronger future for America with better programming for the little ones.
I guess we need to be content, even grudgingly content, with noisy and weak Escapes and Edges and their Lincoln clones, and "Shark Week" and re-runs of "Friends".
2022 Crown Victoria SHO please...
Yes! A new Ford performance sedan that's not a speed-boat like my SHO! I need this
I love it🔥🔥🔥
What don't they benchmark.
Ford just doesn’t get it. They don’t understand ‘more car for more money’. They want want ‘more money for less car.’
Now you hit something on the head.
The new mustang is hideous looking, going to lose big on this, but worst than that, the new Ford Bronco
Okay, thanks.