The very first units of the Ford Maverick landed in Brazil in October 2021, bringing the compact pickup to South America for the first time. However, it’s only been available with the Ford 2.0L EcoBoost I-4 since launch. However, The Blue Oval recently announced that the Maverick hybrid is bound for Brazil during the 2023 calendar year.
The introduction of the Maverick hybrid is the latest step in Ford’s decarbonization strategy in South America. Three vehicles will be launched in South America, including the Maverick hybrid, Ford E-Transit and Ford Mustang Mach-E. All three vehicles will launch in 2023, led by the Maverick hybrid.
The Maverick has some nifty accessories that are exclusive to the South American market, such as a new line of accessories provided by Nomad Sports. These may include a padded mat for the tailgate to make loading a bike easier without fear of dinging the pickup’s paint job.
Aside from the bevy of accessories available for the Maverick already, the truck also comes with new and innovative Ford Integrated Tether System (FITS), which are slots or receivers designed for matching mounts to slide into and hold accessories. Many of these accessories are sold via Ford’s catalog, but a QR code sticker located in the bed of the compact pickup also gives owners access to the slot geometry used by FITS, allowing them to design their own holders as they see fit.
The 2022 Ford Maverick sold out very quickly in Brazil upon its introduction. The Maverick hybrid, which is produced at the Ford Hermosillo Assembly Plant in Mexico and imported into Brazil, will likely follow suit, becoming a hit in the South American country.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.
Closing the week at $11.74 per share.
There are two potentially obvious choices.
One of the nicest examples we've seen in some time.
Making it easy to communicate with people outside of the vehicle.
The technology is expected to arrive in the next two years or so.
Something we'll probably see more of soon.
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Why doesn't Ford build more Mavericks here at home instead of in Brazil. I ordered a Maverick in August 0f 2021 and still dont have it!!!
I agree. I ordered mine August 26 2021. Still no truck. Visited a dealership in Florida in July and they had three on the lot. I guess the dealership is the customer rather than the individuals buying them. Last month I ordered a Hyundai Santa Cruz Limited with much of the same safety packages that Ford could not supply. I got the 2023 Santa Cruz Limited 3 days ago, about 45 days after ordering it. No chip shortage at the Montgomery, Alabama manufacturing facility apparently.
Brazil? They can't make enough of them here. What's Ford doing?
The Maverick truck is very backed up on orders, not even able to complete the 2022 orders. The 2023 orders are not even being taken anymore because of unavailability. Why would Ford ship to Brazil instead of taking care of the U.S. customers?
what the hell are you doing sending the mavericks to brazil when we can't even get one here in the US.
This will make my wait even longer to get my order filled!!
You should take care of the US customers who built your company before you start shipping Mavericks anywhere else in the world. What's the matter with you anyway?!
Oh hurr durr dude.
The people you are trying to leverage are long dead, besides Ford has been in Brazil for more than a century.
The way that Ford Canada and some dealers has handled this order process has been discussing.
I ordered in late June with the dealer telling me delivery in late fall or early 2023 only to find out through the Ford Authority that the 2022 order bank was cut off in April.
I never received any word of the unit until I inquired last week with the dealer and they were not saying much. Either poor communication from Ford or the dealer was attempting to keep my deposit.
Thankfully I had written into the contract no price increases. My dealer after waiting 4 days for a reply tells me my order was now going to be a 2023 with a price increased and with deleted options.
I decided to get my deposit back as I’m not waiting a year or paying more.
This order process and the management of the Maverick has been a poor experience and I’m not being had hostage by Ford or a dealer.
It could be that Brazil has something that is need for production of batteries.
Could be not that too.
Could be more likely Ford is keeping some key dealers alive until production volumes recover as Ford shuttered local production but didn’t leave the market.
Allocation of a few vehicles to overseas markets will stabilize the local import and sales operations until production capacity recovers.
an american automaker company making vehicles in MEXICO and can't build enough to fill the U.S. order banks and now intending to ship units to Brazil, Argentina and who know where else instead of the US domestic market is an outrage. i understand they want to develop foreign markets but you do that with the unsold US products not with products that can't meet the demand of the US market if you want to stay in the US, maybe they should move Corporate Headquarters to those foreign markets then Ford could be an import, why are Nissan, Hyundai, Volkswagon and Mercedes building cars here in the US, cause it's where the money is that's why, WAKE UP FORD!!!! yes they're going to sell a few vehicles in those foreign markets but y'all closed the order banks because you couldn't build enough and now some of those aren't even going to come here, what the hell are y'all smoking
Man you sure don’t know how the global automotive business works.
Ford needs to get there priorities straight….. serve US customers FIRST. Ford could be in a real mess if all of us with Maverick orders decline to take them when delivered. We been waiting forever and there is always a new excuses. It boggles my mind.
If the Hyundai SantaCruz was a hybrid, I would have one in my driveway.
I found out Maverick fleet sales are great and the trucks are being delivered.
we all understand why fleet sales have a priority over single sales, if a company buys by the dozen they'll always get theirs first. usually those are stripped down and not what the normal customer wants anyway, but your absolutely right we're waiting entirely too long and entirely in the dark!! now we'll have to wait even longer so they can dedicate units for foreign markets even if it's just a few, when the assembly plant (ONE PLANT!!!) only can kick out a few thousand a month those few really hurt
@monte,
Just because the other party’s priorities are not your priorities doesn’t mean they’re wrong, it just means you perceive their situation incorrectly.