Ford Transit discount offers are once again nonexistent in February 2023, as The Blue Oval is not offering any incentive toward the purchase or lease of the van this month.
For the sake of context, below is a list outlining the discounts (or better yet, lack of discounts) for the Transit throughout 2022 as well as to date in 2023.
2022 Calendar Year
2023 Calendar Year
The lack of Ford Transit discount or incentive offers is again not surprising, considering that The Blue Oval's van offering was once again the best-selling model in its segment during the fourth quarter of 2022, commanding a dominant 37 percent share. For comparison, the next-closest competitor, the Ram ProMaster, only accounted for a 23 percent segment share. Supply chain issues likely have impacted production of the van too.
| MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | Q4 22 SHARE | Q4 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| FORD TRANSIT | +38.15% | 28,936 | 20,946 | 36% | 36% | -6.88% | 92,882 | 99,745 |
| RAM PROMASTER | +33.28% | 18,905 | 14,184 | 23% | 25% | -3.83% | 60,936 | 63,361 |
| CHEVROLET EXPRESS | +110.66% | 16,360 | 7,766 | 20% | 13% | +19.24% | 52,888 | 44,355 |
| FORD E-SERIES | -6.83% | 9,927 | 10,655 | 12% | 18% | -13.39% | 32,150 | 37,122 |
| GMC SAVANA | +67.53% | 7,100 | 4,238 | 9% | 7% | +44.10% | 25,569 | 17,744 |
| NISSAN NV | -100.00% | 0 | 75 | 0% | 0% | -99.97% | 3 | 11,372 |
| TOTAL | +40.38% | 81,228 | 57,864 | -3.39% | 264,428 | 273,699 |
As a reminder, the Ford Transit lineup gained the Transit Trail variant for the 2023 model year, which is an upfit-ready off-road-oriented van that caters to the van and outdoor life enthusiast. We expect the new Transit Trail, along with the rest of the Transit range, to continue driving high demand for Ford's van offering, and in turn, could discourage The Blue Oval from offering any sort of Ford Transit discount or incentive.
For reference, here are the applicable 2023 Transit van trim levels and their corresponding starting MSRPs, including the $1,795 destination charge:
Retail:
Commercial:
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
Leases available naitionwide on best-selling three-row crossover.
Putting The Blue Oval in serious contention for the win.
The same part present in certain models from the factory.
The elimination of the tax credit won't help.
After it was purchased in pieces.
With minor updates and a brand new powerplant.
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What are the future production dates for all models 23 & 24 MYs?
I appreciate any information you can provide.