Ford Ranger sales increased in the United States, Canada, Brazil, Argentina, Chile, and Colombia, but decreased in Mexico during the second quarter of 2025.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | +36.26% | 18,064 | 13,257 | +117.31% | 32,977 | 15,175 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | +70.39% | 1,404 | 824 | +72.04% | 2,689 | 1,563 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | -15.57% | 1,345 | 1,593 | +2.49% | 3,330 | 3,249 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | +11.63% | 8,611 | 7,714 | +25.12% | 15,973 | 12,766 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | +13.58% | 6,273 | 5,523 | +33.32% | 13,797 | 10,349 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | -2.78% | 1,260 | 1,296 | +10.02% | 2,493 | 2,266 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| RANGER | +6.91% | 387 | 362 | * | 0 | 0 |
Ford Ranger sales grew a healthy 36 percent to 18,064 deliveries in Q2 2025, placing third in its segment when ranked by sales volume.
The Toyota Tacoma seems to continue pulling further and further ahead of the pack, having led the space for well over a decade now. Tacoma sales were up 48 percent moving 71,048 units. Ford’s crosstown rival, the Chevy Colorado (see running Chevy Colorado sales), placed second with sales flat at 26,959 deliveries, while the Ranger (see running Ford Ranger sales) took third. The Nissan Frontier placed fourth with a 20 percent slide to 16,117 units, and the Gladiator posted a 27 percent bump to 13,343 units. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, finished sixth (last) with a 19 percent slip for 9,243 deliveries.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +48.39% | 71,048 | 47,879 | 46% | 37% | +88.48% | 130,873 | 69,437 |
| CHEVROLET COLORADO | +0.22% | 26,959 | 26,901 | 17% | 21% | +26.28% | 52,815 | 41,823 |
| FORD RANGER | +36.26% | 18,064 | 13,257 | 12% | 10% | +117.31% | 32,977 | 15,175 |
| NISSAN FRONTIER | -20.29% | 16,117 | 20,219 | 10% | 16% | -23.43% | 30,598 | 39,963 |
| JEEP GLADIATOR | +27.21% | 13,343 | 10,489 | 9% | 8% | +8.19% | 25,400 | 23,478 |
| GMC CANYON | -18.57% | 9,243 | 11,351 | 6% | 9% | +8.93% | 18,339 | 16,835 |
| TOTAL | +18.97% | 154,774 | 130,096 | +40.78% | 291,002 | 206,711 |
The Ranger earned a 12 percent segment share, up two percentage points year-over-year. The Tacoma led with a 46 percent share, up nine percentage points year-over-year, accounting for nearly half of all sales in this segment. Meanwhile, the Colorado held a 17 percent share, down four percentage points. The Frontier posted a 10 percent share, down six percentage points, and the Gladiator held a nine percent share, up one percentage point. The Canyon earned a six percent share, down three percentage points.
The midsize mainstream pickup segment expanded 19 percent to 154,774 units in Q2 2025, meaning Ford Ranger sales outperformed the segment average.
Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 36,202 deliveries and a cumulative 23 percent segment share, posting double the sales volume of the Ranger.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +0.22% | 26,959 | 26,901 | 74% | 70% | +26.28% | 52,815 | 41,823 |
| GMC CANYON | -18.57% | 9,243 | 11,351 | 26% | 30% | +8.93% | 18,339 | 16,835 |
| TOTAL | -5.36% | 36,202 | 38,252 | +21.30% | 71,154 | 58,658 |
Below, we provide Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It placed sixth ahead of the Canyon.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| RIDGELINE | +54.53% | 13,330 | 8,626 | +21.88% | 24,281 | 19,922 |
Ford Ranger sales were very healthy during Q2 2025, as it was one of three models in the space to post a growth in segment share.
Even so, it was outsold two-to-one by crosstown rival GM when combining deliveries of the Chevy Colorado and GMC Canyon. But even the Ranger, added up with the Colorado and Canyon can’t touch the best-selling Toyota Tacoma, which extended its segment lead even further this quarter.
Meanwhile, the all-new Nissan Frontier remains somewhat within striking distance of The Blue Oval’s midsizer, with the Jeep Gladiator next in line.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD MAVERICK | +26.25% | 48,041 | 38,052 | 73% | 74% | +11.60% | 86,056 | 77,113 |
| FORD RANGER | +36.26% | 18,064 | 13,257 | 27% | 26% | +117.31% | 32,977 | 15,175 |
| TOTAL | +28.84% | 66,105 | 51,309 | +28.98% | 119,033 | 92,288 |
When trying to understand Ranger sales, we have to consider the elephant in the room – the Ford Maverick compact pickup. It outsold the Ranger more than two and a half to one. It’s not unlikely that Maverick sales are cannibalizing those of the Ranger, and could even be taking sales of other midsize trucks, with it outpacing GM’s midsize duo by nearly 12K units this quarter.
The 2025 Ford Ranger arrives without major changes or updates over the all-new 2024 Ford Ranger, though it does gain an all-new 2.3L EcoBoost I4 engine. Here is what changed compared to 2024 model.
The high-performance Ranger Raptor is powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.
Notably, the 2025 model gets a dealer installed keyless entry keypad, replacing the factory-installed SecuriCode option like The Blue Oval continues to do across its the board.
Such a thing seems more likely to happen these days.
Everyone can tune in to the talks via a livestream.
A little over a year after it was announced.
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Interest-free financing offered on subcompact luxury crossover.
View Comments
It would help Ranger sales greatly if the dealers actually had trucks on the lot. My local dealer rarely has a Ranger and if they do, it sells quickly. Meanwhile, the Toyota dealer next door has a good inventory of Tacomas.