When the 2022 Ford Maverick was revealed this morning, the big news was that the new compact pickup will feature a starting MSRP of under $20k (which Ford Authority was the first to report in February), making it a true value proposition. However, as is always the case with new vehicles, one can quickly multiply that cost by adding on options. Thus, we were wondering – just how expensive can the top-trim, fully-loaded 2022 Ford Maverick Lariat be? Now, we have our answer – $36,210.
That price includes Ford’s mandatory $1,495 destination and delivery charge, along with $8,140 in options, tacked onto the base price of the 2022 Ford Maverick Lariat, which starts out at $26,575. That’s still not a ton of money for a new vehicle, but some options are undoubtedly pricey. That includes all-wheel-drive, which runs an additional $3,305. However, the Lariat does come standard with Ford’s 2.0L EcoBoost I-4, at least.
For our particular tester, we also added Cyber Orange paint for an additional $495, the 4K Tow Package ($745), Ford Co-Pilot360 ($540), the FX4 Off-Road Package ($800), and the Lariat Luxury Package ($3,340). Those that want to jack up the price even further can do so by adding on any number of accessories Ford offers, including everything from a first aid kit to a console vault.
Those that opt for the limited First Edition Maverick will pay just a bit more than our loaded Lariat – roughly $200 extra, even though the option costs an additional $1,495. This is because the FX4 package and Cyber Orange paint aren’t available in conjunction with the First Edition, which makes the final price difference rather minute.
Regardless, it’ll be interesting to see how many customers opt to deck out their Mavericks in this sort of configuration. For $36k, one could step up to a lower-trimmed Ford Ranger or Ford F-150, while even the cheapest Ford Super Duty has a starting MSRP of just under $35k, minus destination and delivery.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
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View Comments
damn.
it is the gas mileage with that hybrid and once again they offer expensive packaged options. if you want to lead in sales get it together ford for a toyota is runnung away withyour customers
The Luxury Package is what really pushes that price up, most configs I looked at on the online tool are pretty cheap. And even the maxed out price is not outrageous. Yes you can get into a Ranger, or 150, or technically a 250 for that price, but this really isn't aimed at the people that just want the biggest truck for the money. Similar with the Ranger. It's for people that want something that specific size.
These must be American prices because an F150 XLT is over 50k here in Ontario Canada
This is the rebirth of the old Ford Courier with a re-manufactured name of an old Ford car. The rebranding works well. Kudos to Ford for seeing the target market, the price point and need for this vehicle in there lineup. Those are all of the positives and we should celebrate them.
On the down side, this is an ugly truck. Ford has had the number 1 selling truck for decades and they continue to follow Chevy's hideous grill design right off the cliff. Why they do this, I'm sure I have no idea. WHY COPY THE LOSER? Ford should be more concerned with RAM trucks, who have been spun off from Mopar, and continue to eat their market share.
Secondly, this truck will not be able to keep pace with the upcoming, much anticipated, and better looking Hyundai Santa Cruz. Speaking as a Ford fan, and shareholder, they need to fire whoever is on their design team. They need to find their own unique look and run with it; RAM has. Ugly trucks don't sell as well as good looking trucks do. To further prove my point, on the day of the big Maverick unveiling, Ford stock dropped, and today, it's down again...
Can the maverick be told behind RVs
Any Ford Dealer who might read this ... do one thing, don't add idiot packages like scotch guard or other things an try to get another $250 to $450 ... you will lose business.
I would think you would be able to. I've seen hundreds of C-Max Hybrids being towed behinf motor homes over the years. My C-Max an the new Maverick basically share the same drive line ... and yes one will be in my driveway right beside my C-Max by Christmas/
Buy Ford stock however. Ticker symbol "F". At $15.53 a share with a good dividend, it's a steal. This company is on the move. It was $7 a share not too long ago. The company is solid with good vision.
This company's stock pays zero dividends.
Dividend has yet to be reinstated. Company said they will revisit it in the near future. Other than that Ford is undervalued and for long term growth would be a great buy.
If they offered the hybrid with 4WD, I would order one for a commuter. But when you go to the bigger engine, the MPG is pretty lousy for a vehicle this small. The hybrid is what makes this truck a game changer, so hopefully Ford leans into that as this goes to production.