Thus far, the results of Kelley Blue Book’s Q1 2022 Brand Watch report have been mostly good for The Blue Oval. The Ford Maverick shot up to second place in terms of the most considered electrified vehicles on the market today, a list that also saw Ford tie Tesla and Toyota with three vehicles each thanks to the presence of the Ford Mustang Mach-E EV crossover and Ford F-150 Lightning – the top considered EV pickup. However, Ford Motor Company slipped to second after beating out the long-time most considered non-luxury brand – Toyota – and now, the Ford F-150 has relinquished its spot as the most considered pickup truck, too.
In a bit of a shocker, the chief rival of the Ford F-150 – the Chevrolet Silverado 1500 – took the top spot in KBB’s latest most considered pickup trucks list for the very first time. KBB credits this surge to the reveal of the Silverado EV earlier this year, which seemingly sparked interest in the gas-powered pickup as well.
The Silverado 1500 also beat out the Ford F-150 to become the most considered vehicle, regardless of segment in the first quarter of 2022. It’s quite the reversal for Ford’s perennially best-selling pickup, which has had a firm grasp on KBB’s list for multiple consecutive quarters up until this point.
The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces separate Brand Watch reports for non-luxury and luxury brands each quarter. Beginning in Q1 2022, the methodology includes surveying both mobile and desktop users instead of only desktop users.
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It shows a lot of promise thus far.
He apparently tuned his pickup and now needs pricey repairs.
A nifty way to conceal additional lighting sources when they aren't needed.
The resulting mine will churn out massive amounts of the material when it's finished.
Not much has changed on that front.
A nice little touch under the hood.
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I've had a lot of trucks but I've never had a more reliable truck than Ford. Great hunk of steel for all occasions and comfort.
Aluminum, not steel!
"Most considered" isn't the same as best selling.
I drive a 2006 F150. I love my Fords. The Reason why they are now second most considered pickup. When they was number one is because. Of the Ridiculous prices they are being sold for. So not many people can purchase witch loses sales. They need to get back to being number 1
Ford shouldn't be proud of being the most second considered pickup Truck. When they were number one for decades. Come on Ford fix this problem should be number one stand behind your Truck.
Considered is not that same as sale, F-150 is still first in sales.
The current order and wait six months is a big problem. I know many people who would have purchased a Ford F150 but could not wait six months. These people drove to another lot where they could get the truck they wanted that day. Most were Nissan and Toyota pickup truck purchases. If my Ford dealer had an F150 hybrid on the lot today I would likely purchase the truck today as I am without a vehicle. My Ford dealer has approximately eight new Ford vehicles on the lot and only one is an F150. I have ordered a truck back in January and will not get delivery until July. I'll be honest, I am looking at other brands as my patience is wearing thin. The cost of my new truck keeps going up every time the Feds raise interest rates. As a paramedic Firefighter I need a truck soon to carry my gear in.
I’ve been waiting since October for an F150 that I ordered. Was made 3/25/22, then sat at the plant until a few days ago. If it doesn’t show up by the day they said, 5/24, I’ll be going to buy a dodge for the first time ever. Getting tired of Ford emailing ETAs and then coming and going multiple times and being lied to on the phone when I call them.
I agree with most responses on this page, I currently own a 2021 F150 Platinum Power Boost. This is my 5th F150, I grew up in Georgia, and we drove Ford and Chevy’s. Without a doubt Ford is my first choice every time. My brother owns a 2020 Ram 1500, beautiful truck but he initially wanted a Ford, but it was a price point and availability issue. Which brings me to my point, this report fails to state why people consider other brands over Ford. I am certain price point is a very strong reason. Ford does not discount there trucks like other brands. The second reason is availability of the vehicle of choice.
The microchip shortage impacts Ford more because of the technology in the vehicle. In this gas constrained economy, most truck owners would appreciate the fuel efficiency of an eco boost vs. a Hemi.
The other brands are in playing catch up, GM has one of the worst fuel economies in the full size truck segment, because they are still building push rod V8s go figure. Ram will for the first time in 2023 offer the inline Hurricane V6 for its Ram 1500.
As a truck buyer and owner read between the lines, and look who sponsors this report for KBB. Ram has an identity crisis there brand is built off the Hemi, if they stray too far from the Hemi, they afraid they will not sale as many trucks. Toyota reliable but is looks like GM and Ram lost love child. Nissan let’s see what everyone else is doing with their trucks, and build something ugly, and useless.
“Consider” the report for what it is, and have a great day.
I'll never buy another Ford truck the last one couldn't change the spark plugs without damaging the heads, stale body style hasn't been change for years. My ride now 2021 Chevy Silverado 1500 Ltz Z71 best truck I've ever owned also my Ford ran hot in the Arizona heat.
I'll never buy another Ford truck the last one couldn't change the spark plugs without damaging the heads, stale body style hasn't been change for years. My ride now 2021 Chevy Silverado 1500 Ltz Z71 best truck I've ever owned also my Ford ran hot in the Arizona heat.
My last ford got extended warranty on recall for transmission. Been waiting 4 months for part no eta on part.
They can build new ones but can't fix the ones already sold.