Ford Mustang Mach-E sales decreased in the United States during the first quarter of 2023.
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG MACH-E | -19.71% | 5,407 | 6,734 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG MACH-E | -3.88% | 992 | 1,032 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG MACH-E | * | 12 | * |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MUSTANG MACH-E | * | 2 | * |
During Q1 2023, Ford Mustang Mach-E sales slipped a not-insignificant 20 percent to 5,407 units, dropping The Blue Oval’s electric crossover to sixth out of eight competitors, near the bottom of its segment.
Up front, Tesla Model Y continued to lead the segment, as sales increased 56 percent to 85,000 units, followed by the Tesla Model 3, which saw a 57 percent increase to 63,000 sales. Combined Chevy Bolt EV sales, which are comprised of both the Bolt EV and Bolt EUV (see running Chevy Bolt EV and Chevy Bolt EUV sales), experienced a 27,261 percent increase to 19,700 units, followed by the fourth-place Volkswagen ID.4, up 255 percent to 9,758 units. The Hyndai Ioniq 5 saw its sales slip eight percent, selling 5,736 units, barely outperforming Ford Mustang Mach-E sales. The Kia EV6 came in seventh, thanks to a 36 percent decrease to 3,392 units, and finally, the Nissan Leaf rounded out the segment in eighth, with sales down 46 percent to 2,354 units.
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| TESLA MODEL Y | +54.55% | 85,000 | 55,000 | 43% | 45% |
| TESLA MODEL 3 | +56.72% | 63,000 | 40,200 | 32% | 33% |
| CHEVROLET BOLT EUV | +4,378.47% | 12,808 | 286 | 6% | 0% |
| CHEVROLET BOLT EV | +9,472.21% | 6,892 | 72 | 3% | 0% |
| VOLKSWAGEN ID.4 | +254.19% | 9,758 | 2,755 | 5% | 2% |
| HYUNDAI IONIQ 5 | -8.14% | 5,736 | 6,244 | 3% | 5% |
| FORD MUSTANG MACH-E | -19.71% | 5,407 | 6,734 | 3% | 6% |
| KIA EV6 | -35.77% | 3,392 | 5,281 | 2% | 4% |
| NISSAN LEAF | -46.14% | 2,354 | 4,371 | 1% | 4% |
| NISSAN ARIYA | * | 2,860 | * | 1% | 0% |
| TOTAL | +63.06% | 197,207 | 120,943 |
Looking at Q1 2023 in terms of segment share, the Model Y commanded 44 percent share, dropping two percentage points, while its corporate cousin, the Model 3, accumulated 32 percent share, down one percentage point. The Bolt EV family gathered 10 percent share, up 10 percentage points, while the ID.4 gained three percentage points to claim five percent share, and the Ioniq 5 lost two percentage points, accounting for three percent share. Ford Mustang Mach-E sales also claimed three percent share, losing three percentage points. Meanwhile, two percent share belonged to the EV6, down two percentage points, and the Leaf garnered one percent share, dropping three percentage points.
Overall, the mainstream dedicated EV segment expanded 61 percent share to 194,347 units, meaning Ford Mustang Mach-E sales underperformed the segment average.
The drop in Ford Mustang Mach-E sales during the first quarter of 2023 isn’t entirely unexpected, and it doesn’t necessarily spell all doom and gloom for The Blue Oval’s EV crossover, either. It’s true that zero units of the Mustang Mach-E rolled off the Cuautitlan Assembly plant line in January 2023, but the shutdown was planned in advance so Ford could focus on expanding the facility’s production capacity for the future. Production has been steadily rising since then, with 360 units built in February and 7,381 in March. The lack of Mustang Mach-E supply certainly had a negative effect on its sales, but now that production has accelerated, this outlook will likely change throughout the rest of the 2023 calendar year.
Order banks for the 2023 Ford Mustang Mach-E only recently closed on April 14th, concluding orders for the California Route 1 and GT trims. Order banks for the Select and Premium trims closed bank in late February, as Ford Authority previously reported, after initially opening up back in August 2022. However, Ford may elect to open order banks again in May.
The 2023 Ford Mustang Mach-E introduced a few small changes for the EV crossover’s third model year, including a revised exterior color lineup, while the panoramic fixed-glass roof with infrared reflective windshield became standard on GT and GT Performance Edition models. It also gained changes to its wheel options, and all-wheel-drive is now standard on the California Route 1 trim.
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View Comments
Love our GTPE but heading to tesla showroom to buy a model y AWD long range with 330 miles. Well loaded at 45600 after 7500 tax credit. Reason is supercharger availability when traveling and range.
Plant shutdown theory for sales drop should be compared against inventory levels for full picture.
The EV market has reached saturation where there are enough EVs for sale to satisfy all those who would buy an EV. That's fine, the problem is that most of the automakers have not fully released their EV lineups. So you've got a lot of new entrants to the segment that are going to be fighting for a slice of a market that isn't growing the way the industry needs it to.
I suspect at least one of the big 3 has gone in too deep on EVs, won't capture enough market share, amd is going to end up bankrupt.