Lincoln Aviator sales increased in the United States and Canada during the second quarter of 2025.
Lincoln Aviator Sales - Q2 2025 - United States
In the United States, Lincoln Aviator deliveries totaled 7,252 units in Q2 2025, an increase of about 28 percent compared to 5,664 units sold in Q2 2024.In the first six months of the year, Aviator sales increased about 1 percent to 12,021 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +28.04% | 7,252 | 5,664 | +0.90% | 12,021 | 11,914 |
Lincoln Aviator Sales - Q2 2025 - Canada
In Canada, Lincoln Aviator deliveries totaled 516 units in Q2 2025, an increase of about 27 percent compared to 406 units sold in Q2 2024.In the first six months of the year, Aviator sales increased about 19 percent to 1,013 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +27.10% | 516 | 406 | +19.18% | 1,013 | 850 |
Lincoln Aviator Sales - Q2 2025 - Mexico
In Mexico, Lincoln Aviator deliveries totaled 41 units in Q2 2025, an increase of about 52 percent compared to 27 units sold in Q2 2024.In the first six months of the year, Aviator sales increased about 7 percent to 75 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +51.85% | 41 | 27 | +7.14% | 75 | 70 |
Competitive Sales Comparison (USA)
Lincoln Aviator (see running Lincoln Aviator sales) sales grew 28 percent for 7,252 deliveries, placing the three-row crossover ninth among 15 entries in the luxury E-utility segment when ranked by sales volume.
The BMW X5 remained at the top spot in spite of a 14 percent downturn to 16,150 units. The Mercedes-Benz GLE-Class took second place with a two percent dip for 15,408 deliveries. The Lexus TX placed third as sales grew 33 percent to 15,102 units, while the Acura MDX took fourth with a 22 percent slide to 11,313 units, and the Volvo XC90 placed in the top five with a 12 percent bump to 10,384 units.
Meanwhile, Lincoln’s two crosstown rivals from GM followed down the list. The Buick Enclave (see running Buick Enclave sales), placed seventh with a 58 percent jump in sales to 11,067 units, and the Cadillac XT6 (see running Cadillac XT6 sales) took 13th with a nine percent rise for 4,859 deliveries.
Sales Numbers - Luxury E-Segment Utilities - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | -13.53% | 16,150 | 18,677 | 13% | 16% | -0.04% | 33,588 | 33,600 |
| MERCEDES-BENZ GLE-CLASS | -2.36% | 15,408 | 15,780 | 12% | 13% | -4.67% | 29,434 | 30,876 |
| LEXUS TX | +32.87% | 15,102 | 11,366 | 12% | 10% | +17.94% | 25,147 | 21,322 |
| ACURA MDX | -22.26% | 11,313 | 14,553 | 9% | 12% | -14.56% | 21,954 | 25,694 |
| VOLVO XC90 | +12.41% | 10,384 | 9,238 | 8% | 8% | +8.56% | 19,748 | 18,191 |
| LEXUS GX | +82.74% | 9,654 | 5,283 | 8% | 4% | +106.68% | 18,893 | 9,141 |
| BUICK ENCLAVE | +58.31% | 9,318 | 5,886 | 7% | 5% | +45.74% | 20,385 | 13,987 |
| INFINITI QX60 | +3.47% | 7,327 | 7,081 | 6% | 6% | -2.30% | 13,106 | 13,414 |
| LINCOLN AVIATOR | +28.04% | 7,252 | 5,664 | 6% | 5% | +0.90% | 12,021 | 11,914 |
| GENESIS GV80 | +19.99% | 6,387 | 5,323 | 5% | 4% | +21.94% | 12,305 | 10,091 |
| PORSCHE CAYENNE | -27.67% | 4,996 | 6,907 | 4% | 6% | +1.56% | 10,327 | 10,168 |
| AUDI Q7 | +32.11% | 4,871 | 3,687 | 4% | 3% | +26.39% | 9,975 | 7,892 |
| CADILLAC XT6 | +9.46% | 4,859 | 4,439 | 4% | 4% | +6.55% | 9,637 | 9,045 |
| AUDI Q8 | +7.42% | 2,764 | 2,573 | 2% | 2% | +33.42% | 5,829 | 4,369 |
| BMW X6 | -5.87% | 2,070 | 2,199 | 2% | 2% | +25.98% | 4,703 | 3,733 |
| TOTAL | +7.75% | 127,855 | 118,656 | +10.57% | 247,052 | 223,437 |
From a segment share standpoint, the Aviator earned a six percent share, up one percentage point year-over-year. The X5 posted a 13 percent segment share, down three percentage points, followed by the GLE-Class and TX, both with a 12 percent share, down one and up two percentage points, respectively. The MDX earned a nine percent share, down three percentage points, and the XC90 maintained an eight percent share. Meanwhile, the Enclave earned a seven percent share, up two percentage points, and the XT6 maintained a four percent share.
The luxury E-segment utility segment expanded eight percent to 127,855 units during Q2 2025, meaning Lincoln Aviator sales outperformed the segment average.
Several automakers field multiple models in this space, beginning with BMW, which offers both the X5 and X6. Combining sales of these accounted for 18,220 deliveries for a 15 percent segment share, putting the Bavarian luxury marque in second place overall.
Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| BMW X5 | -13.53% | 16,150 | 18,677 | -0.04% | 33,588 | 33,600 |
| BMW X6 | -5.87% | 2,070 | 2,199 | +25.98% | 4,703 | 3,733 |
| TOTAL | -12.72% | 18,220 | 20,876 | +2.57% | 38,291 | 37,333 |
Meanwhile, cumulative Audi Q7 and Q8 sales totaled 7,635 units for a combined six percent segment share for the German automaker.
Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| AUDI Q7 | +32.11% | 4,871 | 3,687 | +26.39% | 9,975 | 7,892 |
| AUDI Q8 | +7.42% | 2,764 | 2,573 | +33.42% | 5,829 | 4,369 |
| TOTAL | +21.96% | 7,635 | 6,260 | +28.90% | 15,804 | 12,261 |
The two Lexus models here, the TX and GX, gave the luxury marque a cumulative 24,756 deliveries for a 20 percent segment share to put the Japanese brand at the top.
Sales Numbers - Lexus Luxury E-Segment Utilities - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| LEXUS TX | +32.87% | 15,102 | 11,366 | +17.94% | 25,147 | 21,322 |
| LEXUS GX | +82.74% | 9,654 | 5,283 | +106.68% | 18,893 | 9,141 |
| TOTAL | +48.69% | 24,756 | 16,649 | +44.57% | 44,040 | 30,463 |
Combining the two entries from GM, the Buick Enclave and Cadillac XT6, resulted in 14,177 deliveries for an 11 percent segment share to place The General in fourth overall.
Sales Numbers - GM Luxury E-Segment Utilities - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| BUICK ENCLAVE | +58.31% | 9,318 | 5,886 | +45.74% | 20,385 | 13,987 |
| CADILLAC XT6 | +9.46% | 4,859 | 4,439 | +6.55% | 9,637 | 9,045 |
| TOTAL | +37.31% | 14,177 | 10,325 | +30.35% | 30,022 | 23,032 |
The Ford Authority Take
Lincoln Aviator sales posted healthy growth at 28 percent in Q2 2025. That enabled it to outperform the segment average, but not in a way that grew its segment share, as rivals like crosstown rival Buick Enclave, which also outpaced the Aviator in spite of the Lincoln receiving a thorough freshening for the 2025 model year. The good news is that the Aviator posted the second-highest growth for Lincoln, which recorded its highest second quarter in 18 years.
The other good news is that the Aviator outsold its other crosstown rival, the Cadillac XT6, as well as the Audi Q7. The other models the Aviator outsold include the Audi Q8 and BMW X6, which are both niche “crossover coupe” variants of their core donor models – the Q7 and X5, respectively.
Notably, this segment is comprised almost entirely of unibody crossovers, with the one exception being the Lexus GX, which is a traditional, body-on-frame SUV like the Lincoln Navigator, yet is closer to the Aviator in terms of size and positioning.
About Lincoln Aviator
The refreshed 2025 Lincoln Aviator features an updated design and revamped cabin while adding new tech headlined by BlueCruise, Ford’s hands-free highway driving assist technology, available for the first time ever on the Aviator.
Other key changes for the three-row luxury crossover include updates to the trim level structure, including discontinuation the Grand Touring (plug-in hybrid) option (though a new hybrid version may be on the way, eventually). As such, the 2025 Aviator is offered in just three trims, namely Premiere, Reserve, and Black Label, which adds a Moonbeam Theme.
The updated model ditches the Enhanced Security Package and rear door sunshades as part of Job 2 production.
The 2025 Aviator drops seven exterior colors but adds five new ones. Also, the Jet Appearance Package is now more broadly available and gets two new colors.
Check out all the 2025 Aviator standard and optional audio systems.
Regarding powertrain options, the 2025 Lincoln Aviator comes equipped with just one – the twin-turbocharged 3.0L V6 EcoBoost, which generates the same 400 horsepower and 415 pound-feet of torque as the 2020-2024 models. It is mated to the 10-speed automatic transmission.
About The Numbers
- All percent change figures compared to Lincoln Aviator sales for Q2 2024, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
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