Lincoln Nautilus sales increased in the United States, Canada, and Mexico during the second quarter of 2025.
Lincoln Nautilus Sales - Q2 2025 - United States
In the United States, Lincoln Nautilus deliveries totaled 9,869 units in Q2 2025, an increase of about 19 percent compared to 8,273 units sold in Q2 2024.In the first six months of the year, Nautilus sales increased about 6 percent to 18,533 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| NAUTILUS | +19.29% | 9,869 | 8,273 | +5.88% | 18,533 | 17,504 |
Lincoln Nautilus Sales - Q2 2025 - Canada
In Canada, Lincoln Nautilus deliveries totaled 811 units in Q2 2025, an increase of about 35 percent compared to 600 units sold in Q2 2024.In the first six months of the year, Nautilus sales increased about 31 percent to 1,595 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| NAUTILUS | +35.17% | 811 | 600 | +30.95% | 1,595 | 1,218 |
Lincoln Nautilus Sales - Q2 2025 - Mexico
In Mexico, Lincoln Nautilus deliveries totaled 212 units in Q2 2025, an increase of about 6 percent compared to 200 units sold in Q2 2024.In the first six months of the year, Nautilus sales increased about 31 percent to 532 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| NAUTILUS | +6.00% | 212 | 200 | +31.03% | 532 | 406 |
Competitive Sales Comparison (USA)
Lincoln Nautilus sales grew a solid 19 percent to 9,869 units in Q2 2025, placing the model fourth in the luxury D-crossover segment of 13 entries when ranked by sales volume.
The Lexus RX remained at the top of the segment, a position it has enjoyed for quite some time now, though sales were down one percent to 28,172 units. The BMW X3 took second as sales slipped nearly two percent to 17,794 deliveries. The Mercedes-Benz GLC-Class placed third with a seven percent downturn moving 16,335 units. The Nautilus (see running Lincoln Nautilus sales) took fourth while the Audi Q5 followed in fifth with a 29 percent drop to 9,255 units.
The Volvo XC60 placed sixth with sales almost flat at just one percent for 9,205 deliveries, as the Genesis GV70 took seventh with a 31 percent swell to 8,962 units, and the Acura RDX placed eighth with an 11 percent dip to 8,957 units. Meanwhile, sales of Lincoln’s crosstown-rival, the Cadillac XT5 (see running Cadillac XT5 sales), were up eight percent to 6,374 deliveries to place ninth. The BMW X4, the second entry from the Bavarian automaker, placed in the top ten with a 28 percent slide moving 1,655 units. The two Infiniti models and the Alfa Romeo finished out the list.
Sales Numbers - D-Segment Luxury Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| LEXUS RX | -1.09% | 28,172 | 28,482 | 24% | 23% | -3.76% | 52,888 | 54,955 |
| BMW X3 | -1.70% | 17,794 | 18,101 | 15% | 15% | -16.07% | 29,029 | 34,589 |
| MERCEDES-BENZ GLC-CLASS | -6.61% | 16,335 | 17,491 | 14% | 14% | +12.45% | 29,355 | 26,105 |
| LINCOLN NAUTILUS | +19.29% | 9,869 | 8,273 | 8% | 7% | +5.88% | 18,533 | 17,504 |
| AUDI Q5 | -29.34% | 9,255 | 13,098 | 8% | 11% | -6.74% | 22,914 | 24,571 |
| VOLVO XC60 | +1.31% | 9,205 | 9,086 | 8% | 7% | +22.89% | 21,907 | 17,827 |
| GENESIS GV70 | +30.81% | 8,962 | 6,851 | 8% | 6% | +32.70% | 16,164 | 12,181 |
| ACURA RDX | -10.58% | 8,957 | 10,017 | 8% | 8% | -11.20% | 17,879 | 20,134 |
| CADILLAC XT5 | +8.22% | 6,374 | 5,890 | 5% | 5% | +4.62% | 12,727 | 12,165 |
| BMW X4 | -28.04% | 1,655 | 2,300 | 1% | 2% | -34.14% | 3,086 | 4,686 |
| INFINITI QX50 | -41.90% | 1,503 | 2,587 | 1% | 2% | -30.78% | 3,569 | 5,156 |
| INFINITI QX55 | -30.04% | 531 | 759 | 0% | 1% | -25.51% | 1,381 | 1,854 |
| ALFA ROMEO STELVIO | -53.63% | 440 | 949 | 0% | 1% | -39.66% | 1,126 | 1,866 |
| TOTAL | -3.90% | 119,052 | 123,884 | -1.30% | 230,558 | 233,593 |
The Nautilus earned an eight percent segment share, up one percentage point year-over-year. The RX led with a 24 percent share, also up one percentage point, while the X3 and GLC-Class maintained their 15 and 14 percent shares, respectively. The Q5, XC60, GV70, and RDX all earned an eight percent share as the XT5 maintained a five percent segment share. The remaining models each earned a share of one percent or less.
The luxury D-crossover segment contracted four percent to 119,052 deliveries during Q2 2025, meaning that Lincoln Nautilus sales significantly outperformed the segment average.
Two BMW models, the X3 and X4, combined for 19,449 sales and a 16 percent share, keeping the luxury marque squarely in second place.
Sales Numbers - BMW D-Segment Luxury Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| BMW X3 | -1.70% | 17,794 | 18,101 | 91% | 89% | -16.07% | 29,029 | 34,589 |
| BMW X4 | -28.04% | 1,655 | 2,300 | 9% | 11% | -34.14% | 3,086 | 4,686 |
| TOTAL | -4.67% | 19,449 | 20,401 | -18.23% | 32,115 | 39,275 |
The two entries from Infiniti, the QX50 and Qx55, cumulatively posted 2,034 sales and about a two percent share.
Sales Numbers - Infiniti D-Segment Luxury Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| INFINITI QX50 | -41.90% | 1,503 | 2,587 | 74% | 77% | -30.78% | 3,569 | 5,156 |
| INFINITI QX55 | -30.04% | 531 | 759 | 26% | 23% | -25.51% | 1,381 | 1,854 |
| TOTAL | -39.21% | 2,034 | 3,346 | -29.39% | 4,950 | 7,010 |
The Ford Authority Take
Sales were up a healthy 19 percent for MotorTrend’s 2025 SUV of the Year, the all-new Lincoln Nautilus that launched for the 2024 model year and continues to shine for 2025. The Nautilus was in good company, since it was one of only four models among a segment of 13 nameplates to finish the quarter in the green. Moreover, the Nautilus finished the quarter in fourth place in its segment – a ranking it has never held before.
We attribute the Nautilus’ success to a combination of a modern, highly competitive product, decent inventory, and strong price-to-value factor.
Notably, the Nautilus is built in China and will continue to be imported from there in spite of being most impacted by Trump tariffs. Even better, a Lincoln Nautilus refresh is already on track for a 2026 debut.
About Lincoln Nautilus
The 2025 Lincoln Nautilus features a few notable changes over the all-new 2024 Lincoln Nautilus.
Updates include the Premiere trim no longer coming standard with a spare tire, replaced with a standard tire mobility kit, though the spare tire remains available as a $250 option.
But the compact luxury crossover lineup finally the gains the Lincoln Rejuvenate feature and adds a new Whisper Blue Metallic Clearcoat paint color.
The 2025 model offers a choice of two powertrains. Standard on all three trims is the turbocharged 2.0L EcoBoost I4 gasoline engine, delivering 250 horsepower and 280 pound-feet of torque, mated to an eight-speed automatic transmission. Optionally available on all three, for an extra $2,000, is the turbocharged 2.0L I4 hybrid engine combined with a 100kW electric motor for a total of 310 horsepower and 295 pound-feet of torque, connected to a continuously variable transmission (CVT). All-wheel-drive (AWD) is exclusively offered across the lineup.
About The Numbers
- All percent change figures compared to Lincoln Nautilus sales for Q2 2024, unless otherwise noted
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- Ford Motor Company Q2 2025 sales reports:
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