Tons Of 2021 Ford Bronco Sport Models Are Stashed At Michigan Assembly Plant

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• How does the Bronco expect to increase Ford's overall market share? I can't help but think it will only steal sales from existing Ford SUV and some pickup truck sales. There is no way the incremental volume increase from the Bronco will offset the loss from the Fusion and MKZ. Bad decision in my opinion

  • I totally agree!

• Make sure there aren't any drugs being smuggled across the border. It happened with some Fusions made in Mexico.

• Market share is Detroit 1980s think. New business theory is maximize profits. Would you rather sell 500k cars at break even price in low 20's or 400k SUV or CUV at 40k and make a great profit? Big 3 went bankrupt chasing market share

  • The Big 2 went bankrupt chasing bad business deals it had nothing to do with selling sedan or SUVs Ford didn’t go bankrupt

    • WOW, true ford did not "go bankrupt", but when it came time for federal (tax payer) bail out money, ford lead the way-yes that is correct-lead the way with 15.9 BILLION dollars of bail out (tarp) money. In other words,$$$$15,900,000,000 of tax payer dollars. Rather than talking about who went "bankrupt" let's talk about how much money the auto mfgs got from the tax payers. One way to say thanks to the American Tax Payer may be to build in the USA, as I don't recall mexico lending ford any money.

      • Ford didnt take Tarp money Ford took government loans that they paid back in full

• Is this NADA's idea? That being, to cause an artificial shortage allowing dealers to add a premium to the sticker price? This has been the practice for years with the "limited edition" Shelby's and other vehicles. Some of this has been misdirected to the CAFE standards, which have been based on obsolete reasoning like dependency on foreign oil.

• You are correct. The area to the east of the Michigan Assembly Plant (and old Wayne Assembly) is a distribution point for many Ford products to regional dealers.

• I really wish companies such as Ford and others would abandon Mexico. The vehicles produced there typically have huge issues: Focus (transmission), transmission for the Mustang, Ranger quality issues to name a few. I had a VE Jetta about 10 years ago that was manufactured in Mexico and it was junk and even had substandard and pattern parts installed (axles and part of the suspension), which came to light when problems arose down the road. I hope the Bronco Sport is different but I have zero expectations for anything coming out of Mexico.

  • The Ford Focus, Mustang, and Ranger (that are sold in the USA), are / were assembled in Michigan, not Mexico. The fact that a vehicle is made in Mexico has nothing to do with quality. That might have been true in the past. But for many years, the Mexican plant does exactly what Ford's head office in the USA tells the plant what to do. The parts come from suppliers located around the world, which is the case no matter if a vehicle is made in Mexico or the USA.

    • Prior to 2012, Focus 3 and 5 doors and the SVT variants were made in Mexico. Prior to that Escort and Tracer wagons (the non sedans) were made in Mexico. The only Foci and Escort/Tracers made in Wayne were the run of the mill 4 door sedans from 1997-2011, I had a 1997 Tracer and 04 Focus ZTS from Wayne Stamping + Assembly.

      The Mustang (not electric version) have been assembled in their history at Dearborn, Flat Rock, Edison and San Jose.

      The Ranger has been made in Louisville, Wayne, Edision, and Twin Cities.

    • Sorry but you are wrong about what is coming out of Mexico. I speak from practical experience.

• I spent the fall configuring my Bronco, only to discover last week that the configurator pricing was off by thousands of dollars. Also, there's no X pricing for shareholders. I was going to save a few thousand by ordering the soft top, and get the hard top later. But Ford won't include the hard top wiring and washer hose in soft top builds. I'm postponing my purchase for a few years, i think.

• You sir are grossly misinformed. Can you say bad transmissions? I've seen "quality" from Mexico with poor fit and finish and many parts used in vehicles manufactured there end up having big issues. If you have a Mexican vehicle get the extended warranty. Ford is paying dearly for bad transmissions from Mexico.

  • Saw them on a carrier on the way to dealers in PA/DE this past weekend.

• This vehicle should be built at the Louisville Assembly Plant where the Escape is built. KEEP AMERICANS WORKING!!!!!

  • Agreed. Shares the Escape platform, why not just build it at LAP?

  • Great Post-not just assembled, but assembled with American Made Parts. Love your post!

• Ford's mexican plant has a history of ford production (as per wiki):
  Current
  Ford Bronco Sport (2020–present)
  Past
  Lincoln MKZ (2007–2020)[9]
  Ford Fusion (2006–2020)[10]
  Mercury Milan (2006–2011)
  Lincoln Zephyr (2006)
  Ford Focus (hatchback) (2000–2005)
  Ford Escort (1988–2002)
  Mercury Tracer (1988–1999)
  Mazda 323 (5-door) (1988–1990)
  For those acting as if ford has not been selling mexican made fords, or producing mexican made fords, they are just wrong, poorly informed, or have a problem looking up the information themselves. I hope this will help them out, evidently their wiki look-up ability has been blocked, or......

  • BTW, the ford 6DCT250 Ford Powershift—trans used in the focus is mfg in mexico and China, a tiny bit of research would point this out. And has been the cause of huge law suits/class action law suits. this piece of crap transmission often fails around the 30,000 mile mark. don't be fooled, the new bronco when it is actually produced, will have as one of its transmissions, a 7 speed manual-made in china. the BS bronco mfg in mexico, with parts made in mexico, and other places (china et. al) is in no way similar to the quality of the original broncos, but it does have the same name-I guess that is something.