As anyone who has shopped for a new vehicle recently is already painfully aware, a number of dealers are tacking markups onto the prices of most all vehicles these days, some more than others. The red-hot 2022 Ford Maverick is squarely in that group, as the compact pickup has been one of the more commonly marked-up vehicles since its launch, as well as one of the top new vehicles selling for more than MSRP. In spite of warnings from Ford and even entire websites dedicated to combating these markups, this practice continues, particularly as demand remains high and supply remains low, a fact that’s highlighted by this used 2022 Ford Maverick XLT Hybrid listed for sale at Newberg Ford in Newberg, Oregon.
This particular 2022 Ford Maverick XLT is listed for sale with an asking price of $47,987, a truly ridiculous amount of money for a truck that had an original MSRP of $27,295. Funny enough, the truck’s window sticker is available to view at the site, which means that anyone browsing for a new vehicle can clearly see that this used pickup – which has 2,575 miles on the clock – is selling for almost double what it cost new.
This practice is nothing new, of course, but this particular dealer has taken things to the extreme by tacking a $20k+ markup onto what is supposed to be an affordable, efficient mode of transportation. Heck, one could easily buy two base Maverick XL or even XLT pickups with a couple of options for that price, if one could get their hands on those vehicles at sticker price.
That might prove difficult, however, as consumer interest in the 2022 Ford Maverick has thus far exceeded FoMoCo’s expectations for the new model, as Ford Authority reported in April, a problem that’s been further compounded by various supply chain issues, though buyers can speed up delivery by ditching certain constrained options. Regardless, the Maverick figures to continue to stay hot for the foreseeable future, as it has proven to be incredibly compelling for first-time truck buyers and is a viable and more utilitarian alternative to compact sedans, too.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and non-stop Ford news coverage.
Lessees will be able to take advantage a bit longer, it seems.
Along with several of its lineup mates.
Amid weak demand in that market.
Though we imagine that all-wheel drive will be offered, too.
It's number 18 of the 40 built in total.
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should be illegal ! plain and simple
People just need to quit being stupid.
Try looking at Carvana. They're selling $20k XLs for $39k.
Similar pricing on Driveway. Check them out.
ADM will continue to happen until people stop paying ADM. super plain and simple.
dealers are slowing putting themselves out of business. as more manufacturers move to direct online sales the dealers will cry a river. oh well, they dug themselves into a hole so don't be surprised when its too deep to get out.
See my comment below… I am in Europe in Norway. Direct online sales not happening anytime soon and they are way ahead of North America.
I blame ford and farley for not holding their dealers accountable-they will both be losers in the end-they foster greed and yet they profess to be an american institution-maybe Henry ford was, but the new crew is corporate greed at its finest
well this was a used vehicle that Ford has no control over the pricing on, and the article did make the selling dealer famous by naming them says a lot. This vehicle was built to be an affordable entry level offering. Anyone that pays this premium deserves to be relieved of their funds.
Title of this article should have been "A fool and their money"...
A way Ford can correct this problem is thru unit allocation. If a dealer prices a unit above MSRP he will be "limited " in receiving ADDITIONAL units. Thus those dealers New units will go to OTHER dealers NOT price gouging.
I fully agree with this.Like the new Ford dealer in Pueblo,Colorado.$10,000 over MSRP.This stealership will never see my money, nor the money of the 55 people I have told about this.
This is exactly what torpedoed the 02-05 Thunderbird. I bought my 02 new and used it as a vacation driver and sold it as a normal used car. I bought my 05, on 12/12/12, and use it the same way. It now has 74,000 miles on it. I never had any illusions of it being anything but an occasional driver, not and investment.
This Maverick hasn't sold yet. Satisfaction is worth the price you have to pay!