Ford Argentina sales increased 19 percent to 2,791 units in April 2023 compared to April 2022 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Renault, Fiat, Peugeot and Volkswagen.
Individual model sales performance was as follows:
During the first four months of the 2023 calendar year, Ford Argentina sales increased 37 percent to 13,242 units.
| MODEL | APR 2023 / APR 2022 | APRIL 2023 | APRIL 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +311.11% | 111 | 27 | +12.21% | 588 | 524 |
| ECOSPORT | -51.84% | 235 | 488 | -33.12% | 1,383 | 2,068 |
| F-SERIES | +333.33% | 91 | 21 | -15.79% | 192 | 228 |
| KA | 0.00% | 1 | 1 | -13.33% | 13 | 15 |
| KUGA | -95.24% | 1 | 21 | -98.26% | 2 | 115 |
| MAVERICK | +49.60% | 187 | 125 | +292.86% | 1,265 | 322 |
| MUSTANG | +500.00% | 12 | 2 | +68.57% | 59 | 35 |
| RANGER | +48.53% | 1,867 | 1,257 | +80.16% | 8,183 | 4,542 |
| TERRITORY | -34.05% | 153 | 232 | -41.06% | 758 | 1,286 |
| TRANSIT | -8.28% | 133 | 145 | +63.24% | 777 | 476 |
| FORD TOTAL | +19.22% | 2,791 | 2,341 | +37.04% | 13,242 | 9,663 |
Ford Argentina sales continued to expand with a new double-digit increase in April, with several models of the brand enjoying double and triple-digit increases. In fact, this performance is Ford’s fifth consecutive increase in the Argentine market.
In April, registrations were again led by the locally built Ford Ranger. The midsize pickup saw an increase of nearly 50 percent adding 610 units year-over-year, reinforcing its position as the brand’s best-selling model in the country. Also, the Ford Bronco Sport, F-Series and Mustang all had big triple-digit gains.
Meanwhile, almost all of Ford’s lineup of crossovers suffered a volume reduction during the month in Argentina. This includes the Ford EcoSport, Territory and Kuga, which were the most affected by the import ban imposed by the local government during April.
Tire strategy proved their undoing, though.
Low-Interest financing on best-selling pickup truck.
The first time a late night talk show is in the city since 2006.
Following the launch of packages for the Bronco and F-150.
Another component of its massive, forthcoming revamp.
A new integrated solution for fleet customers.
