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U.S. Ford Motor Company Sales Down One Percent In Q1 2025

By Deivis Centeno

April 2, 2025 2:13 pm

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A photo showing the exterior of Ford World Headquarters in Dearborn, Michigan.

Ford Motor Company sales decreased one percent to 501,291 units during first quarter of 2025 in the United States. Sales decreased at Ford and Lincoln.

“Ford Motor Company’s commitment to offering customers a wide range of powertrains across its lineup of work, adventure and performance vehicles helped the company deliver record-breaking sales for electrified vehicles and its best first-quarter pickup sales in more than 20 years,” said Ford. “F-Series, along with the popular Ranger and Maverick, together lifted Ford’s total pickup sales to 243,317 in the first quarter,” the company added.

FoMoCo Sales Notes – U.S. Q1 2025

  • Total Ford Motor Company sales during first quarter of 2025 decreased 1.3 percent to 501,291 units
    • Truck sales increased 15.0 percent to 290,387 units
    • SUV sales decreased 16.7 percent to 201,527 units
    • Car sales decreased 31.6 percent to 9,377 units
    • Electric vehicle sales totaled 22,550 units, up 11.5 percent
    • Hybrid vehicle sales totaled 51,073 units, up 32.9 percent
    • Internal combustion sales totaled 427,668 units, down 4.8 percent
  • Ford Motor Company U.S. retail sales rose 5 percent in the first quarter propelled by a 19 percent retail increase in March
  • Ford F-Series continues as the America’s No. 1 truck seller
  • Ford electrified vehicle sales start the year totaling a record 73,623 in the first quarter – up 26 percent – led by a record start for hybrids and electric vehicles, up 33 percent and 12 percent respectively
  • Sales of off-road performance vehicles grew 20% in the first quarter, led by a 35 percent increase in Bronco sales

Brand & Model Sales

Ford sales decreased 1.2 percent to 477,560 units:

Lincoln sales decreased 4.7 percent to 23,731 units:

Sales Results - Q1 2025 - USA - Ford

MODELQ1 2025 / Q1 2024Q1 2025Q1 2024
BRONCO+35.44% 32,59524,066
BRONCO SPORT+5.70% 33,36331,565
E-SERIES-7.29% 9,67910,440
E-TRANSIT+29.92% 3,7562,891
EDGE-94.09% 2,07835,157
ESCAPE+2.08% 37,35736,595
EXPEDITION-37.47% 13,48221,560
EXPLORER-19.07% 47,31458,465
F-150 LIGHTNING-7.18% 7,1877,743
F-SERIES+26.17% 183,202145,200
HEAVY TRUCKS-13.98% 2,8113,268
MAVERICK-2.68% 38,01539,061
MUSTANG-31.59% 9,37713,707
MUSTANG MACH-E+21.04% 11,6079,589
RANGER+677.53% 14,9131,918
TRANSIT-16.69% 30,82436,999
FORD TOTAL-1.16% 477,560483,189

Sales Results - Q1 2025 - USA - Lincoln

MODELQ1 2025 / Q1 2024Q1 2025Q1 2024
AVIATOR-23.70% 4,7696,250
CORSAIR-0.73% 6,2406,286
NAUTILUS-6.14% 8,6649,231
NAVIGATOR+29.77% 4,0583,127
LINCOLN TOTAL-4.67% 23,73124,894

Sales Results - Q1 2025 - USA - FMC Totals

BRANDQ1 2025 / Q1 2024Q1 2025Q1 2024
FORD TOTAL-1.16% 477,560483,189
LINCOLN TOTAL-4.67% 23,73124,894
FMC USA TOTAL-1.34% 501,291508,083

About The Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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