Ford Argentina sales decreased 8 percent to 3,296 units in October 2020 compared to October 2019 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Volkswagen, Toyota, Renault, Fiat and Chevrolet.
Individual model sales performance was as follows:
During the first ten months of the 2020 calendar year, Ford Argentina sales decreased 41 percent to 26,804 units.
| MODEL | OCT 2020 / OCT 2019 | OCTOBER 2020 | OCTOBER 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -0.56% | 714 | 718 | -31.06% | 6,148 | 8,918 |
| F-SERIES | * | 207 | 0 | * | 555 | 0 |
| FIESTA | -94.83% | 3 | 58 | -20.52% | 213 | 268 |
| FOCUS | -97.24% | 6 | 217 | -92.54% | 422 | 5,654 |
| KA | -31.43% | 997 | 1,454 | -41.68% | 8,757 | 15,015 |
| KUGA | -50.00% | 7 | 14 | -2.72% | 250 | 257 |
| MONDEO | -29.73% | 26 | 37 | -2.33% | 461 | 472 |
| MUSTANG | -50.00% | 1 | 2 | -10.00% | 9 | 10 |
| RANGER | +20.76% | 1,239 | 1,026 | -9.55% | 9,305 | 10,287 |
| TERRITORY | * | 58 | 0 | * | 147 | 0 |
| TRANSIT | -4.35% | 22 | 23 | -0.25% | 397 | 398 |
| FORD TOTAL | -7.60% | 3,296 | 3,567 | -40.90% | 26,804 | 45,352 |
After registering its first positive performance of 2020 in September, Ford Argentina sales posted an 8 percent decrease in October. By comparison, the Argentine auto industry saw aggregate sales increase 13.6 percent during the same timeframe.
The vast majority of models offered by Ford in Argentina suffered a notable contraction in sales in October, particularly The Blue Oval’s range of cars and crossovers. In contrast, the brand’s two pickups posted stellar performance last month.
The Ford Ranger was the only product to increase sales volume on a year-over-year basis, becoming the brand’s best-selling model in the country, both during the month as well as during the first ten months of the 2020 calendar year. For its part, the F-150 registered its best sales performance in the Argentine market thus far, with 207 deliveries.
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Well Ford you left it out there for jeep to copy you for years. By the time the Bronco comes out jeep will have all of your brilliant ideas out on the road and Bronco owners will still be waiting for production to start.