Ford Brazil sales decreased 22 percent to 1,982 units in August 2022 compared to August 2021 results.
Individual model sales performance was as follows:
During the first eight months of the 2022 calendar year, Ford Brazil sales have dropped 57 percent to 12,691 units.
| MODEL | AUG 2022 / AUG 2021 | AUGUST 2022 | AUGUST 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 129 | * | * | 1,078 | * |
| KA | -98.39% | 1 | 62 | -99.95% | 5 | 10,266 |
| MAVERICK | * | 161 | * | * | 2 | * |
| MUSTANG | +1,900.00% | 60 | 3 | -9.17% | 218 | 240 |
| RANGER | -37.11% | 1,371 | 2,180 | -37.04% | 8,694 | 13,809 |
| TERRITORY | -60.00% | 68 | 170 | -60.11% | 708 | 1,775 |
| TRANSIT | * | 182 | * | * | 796 | * |
| FORD TOTAL | -22.24% | 1,982 | 2,549 | -57.35% | 12,691 | 29,756 |
Ford Brazil sales experienced another sizable drop in August 2022, representing the second consecutive decline in monthly sales volume following the 48 percent tank recorded in July. The Blue Oval continues to lose share in the Brazilian market, finishing as the country’s 13th best-selling auto brand last month.
As in months past, Ford’s contraction in Brazil during August is due to yet another decline in sales volume of the best-selling Ford Ranger. The mid-size pickup lost 809 units compared to the same month in 2021 as a result of lower unit availability.
In contrast, the Ford Mustang was once again only Ford model that managed to post an uptick in sales volume during the month.
It’s worth noting that Ford has heavily restructured its operations in Brazil – South America’s biggest market – over the past few years. The changes are headlined by FoMoCo closing all of its three plants in the country that also saw the discontinuation of mainstream, high-volume models previously sold locally in Brazil and exported to other South American markets. The move means that Ford is no longer an automaker in Brazil, but rather a national sales company that imports models made in other markets.
Customers can complete the purchase entirely online.
The brand improved its score, but still ranks below the segment average.
It was the automaker's sixth-largest market last year.
An off-road-ready killer rather than sleek and styled.
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