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Ford Car Sales Down 16 Percent During Q2 2022

By Megs Vincent

October 3, 2022 9:51 pm

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Ford car sales, which include the Ford Mustang sports car range and the Ford GT super car, decreased in the United States, Canada, and Mexico during the second quarter of 2022.

Sales Numbers - Ford Cars - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MUSTANG -16.48% 12,258 14,676 -17.86% 26,244 31,950
GT -26.67% 22 30 -7.94% 58 63
TOTAL -16.50% 12,280 14,706 -17.84% 26,302 32,013

Cumulative deliveries of Ford cars in the United States decreased 17 percent to 12,280 units in Q2 2022, comprised of:

  • 12,258 units of the Ford Mustang, a decrease of 16 percent compared to 14,676 units sold in Q2 2021, and
  • 22 units of the GT, an increase of 27 percent compared to 30 units sold in Q2 2021

Sales Numbers - Ford Cars - Q2 2022 - Canada

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MUSTANG -37.35% 1,206 1,925 -24.18% 2,016 2,659
GT 0.00% 5 5 -16.67% 10 12
TOTAL -37.25% 1,211 1,930 -24.15% 2,026 2,671

Cumulative deliveries of Ford cars in Canada decreased 37 percent to 1,211 units in Q2 2022, comprised of:

  • 1,206 units of the Ford Mustang, an decrease of 37 percent compared to 1,925 units sold in Q2 2021, and
  • Five units of the Ford GT, maintaining a flat rate across the year-ago quarter when compared to the five units sold in Q2 2021

Sales Numbers - Ford Cars - Q2 2022 - Mexico

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MUSTANG -5.93% 222 236 +9.42% 395 361
GT +900.00% 10 1 +3,000.00% 31 1
TOTAL -2.11% 232 237 +17.68% 426 362

Cumulative deliveries of the Ford car family in Mexico decreased two percent to 232 units in Q2 2022, comprised of:

  • 222 units of the Ford Mustang, an decrease of six percent compared to 236 units sold in Q2 2021, and
  • 10 units of the Ford GT, an increase of 900 percent compared to one unit in Q2 2021

While both the Mustang and the GT fall directly within the textbook definition of cars, it can be argued that the term “car” can also be used to describe other types of vehicles. Specifically, we could extend the definition of “car” to unibody crossovers and unibody pickups, since they use the same integral body structures as cars, but with different body styles and a higher roof height.

In fact, many industry and business analysts have already begun to define “car” to include unibody crossovers and pickups alongside traditional cars like sedans, hatchbacks, wagons, coupes and convertibles. To that end, FoMoCo executives have previously stated – upon discontinuing the automaker’s sedan lineup in the U.S. and Canada – that the automaker is redefining what it considers a car, an undertaking that’s driven by customer demands.

So, expanding the definition of “car” to include all Ford unibody vehicles shows that sales were up six percent to 207,617 units.

Sales Numbers - Unibody Ford Vehicles - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
EXPLORER +13.56% 60,181 52,997 -12.96% 102,917 118,241
ESCAPE -23.69% 33,958 44,502 -13.54% 73,920 85,492
BRONCO SPORT -20.72% 29,460 37,158 -3.25% 58,549 60,514
EDGE +45.54% 25,041 17,205 +30.74% 51,453 39,355
MAVERICK * 19,508 * * 38,753 0
MUSTANG -16.48% 12,258 14,676 -17.86% 26,244 31,950
MUSTANG MACH-E +72.00% 10,941 6,361 +36.22% 17,675 12,975
ECOSPORT -29.26% 9,498 13,426 -31.86% 17,924 26,304
TRANSIT CONNECT -27.55% 6,750 9,317 -16.72% 14,107 16,940
GT -26.67% 22 30 -7.94% 58 63
TOTAL +6.10% 207,617 195,672 +2.49% 401,600 391,834

These were led by the Ford Explorer, which posted a 14 percent decrease to 60,181 units, followed by the Escape in second with a 24 percent drop to 33,958 units. The Bronco Sport saw a decrease of 21 percent to 29,460 units while the Edge saw sales grow 46 percent to 25,041 units. The Maverick earned 19,508 deliveries, while the Mustang saw a 16 percent decrease to 12,258 sales.

The electric Mustang Mach-E followed with a 72 percent increase to 10,941 units while the discontinued Ford EcoSport saw sales dip 29 percent to 9,498 units. It was followed by the Transit Connect with 6,750 deliveries and then the GT with 22 deliveries.

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By Megs Vincent

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Comments

  1. I was a Ford salesperson for years and very proud of it, I just can’t fathom the no car Ford line up. My personal transport for years was a Mustsng GT. Then a Fusion Energy, that’s the plug in hybrid. Both were super reliable an a low cost pleasure to own.
    Why is the American car buying consumer so short sighted to ignore the Ford car and rush to the import dealership?
    Year in and year out JDPower new car survey and their reliability survey show that Ford was better than many of the imports. Price wise because Ford struggled to get fuel efficient cars on the road to offset all the F series CAFE averages pricing and incentives made Ford cars a much better value than most of the imports.

    Reply

    1. Nobody’s rushing to buy sedans from anyone else. Camry just benefits from lack of competition and fleet sales, yet its sales are still sliding month after month, while Tacoma and 4Runner are rapidly gaining on it (Rav4 has already outsold it for years and expands its lead every month).

      The freakin Subaru CrossTrek is outselling the Honda Accord. What does that tell you? People don’t want sedans. It’s not a Ford thing, it’s a world-wide thing affecting all manufacturers.

      Reply

  2. Lets face it. Ford has tremendous demand but is not making or delivering the vehicles that are in demand. Is anyone able to buy a new Ford Lightning, F150, Ranger or Maverick without paying a huge markup? You can not even order a Maverick. The Mach E is a 50K car whish has a lot of competition and how many 50k buyers are there?

    Reply

  3. New product Dealer markups are turning me off to Ford. The most damaging part will be for customers who financed new vehicle purchases only to find their loan under water three years out. I can accept market pricing for used vehicles, however inflated new vehicle pricing is just a rip off that FORD seems unable or unwilling to prevent. This will come back and bite Ford.

    Reply

    1. Hence one reason Ford plans to go to fixed price online sales. Apparently this phenomenon can’t be immediately resolved by cutting allocation.

      Reply

  4. Youseem to use the word increase when you mean decrease and decrease when you mean increase. Let’s fix that and then worry about the sales numbers!

    Reply

  5. no kidding the dealer lots are EMPTY of new vehicles

    Reply

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