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Ford Transit Connect Sales Lose Segment Share In Q4 2022

By Alexandra Purcell

January 26, 2023 2:39 pm

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Ford Transit Connect sales decreased in the United States and Canada during Q4 2022.

Ford Transit Connect Sales - Q4 2022 - United States

In the United States, Ford Transit Connect deliveries totaled 4,957 units in Q4 2022, a decrease of about 24 percent compared to 6,491 units sold in Q4 2021.

During the complete 2022 calendar year, Transit Connect sales decreased about 4 percent to 25,140 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
TRANSIT CONNECT -23.63% 4,957 6,491 -3.72% 25,140 26,112

Ford Transit Connect Sales - Q4 2022 - Canada

In Canada, Ford Transit Connect deliveries totaled 97 units in Q4 2022, a decrease of about 78 percent compared to 444 units sold in Q4 2021.

During the complete 2022 calendar year, Transit Connect sales decreased about 49 percent to 1,170 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
TRANSIT CONNECT -78.16% 97 444 -48.50% 1,170 2,272

Competitive Sales Comparison (USA)

After a 24 percent slide in Ford Transit Connect sales, The Blue Oval’s compact van offering lost its first-place position in the relatively small segment, selling 4,957 units during the fourth quarter of 2022. It was outperformed by the Ram ProMaster City once again, which posted a steep 83 percent increase and sold 5,713 units. The discontinued Nissan NV saw zero sales once again.

Sales Numbers - Compact Vans - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
RAM PROMASTER CITY +83.23% 5,713 3,118 54% 31% +9.16% 15,914 14,579
FORD TRANSIT CONNECT -23.63% 4,957 6,491 46% 65% -3.72% 25,140 26,112
NISSAN NV200 -100.00% 0 440 0% 4% -99.23% 134 17,359
TOTAL +6.18% 10,670 10,049 -29.05% 41,188 58,050

In terms of segment share, the ProMaster commanded 54 percent segment share, up 23 percentage points year-over-year. Ford Transit Connect sales, meanwhile, accounted for 46 percent segment share, down 19 percentage points, and the axed NV slipped to zero share, down four percentage points.

The compact van segment increased six percent in Q4 2022, meaning that by comparison, Ford Transit Connect sales underperformed the segment average last quarter.

The Ford Authority Take

Despite its steep decline, Ford Transit Connect sales are certainly nothing to discount, as it sold almost 5,000 units last quarter, indicating that the compact van line is still somewhat popular among consumers. However, It’s not exactly surprising that the Transit Connect experienced a decline in sales during the fourth quarter of 2022, as the compact van will allegedly exit the U.S. market, indicating the end of its lifespan in the U.S. and Canada. However, nothing has been made official as of this writing. It should be noted that the ProMaster City has been discontinued and production ended in 2022, so Stellantis may have pushed out more favorable incentives for the van. Additionally, Transit Connect sales may have been limited due to supply chain issues that prevented an ample number of units on dealers lots, thus depressing sales for Q4 2022.

About The Numbers

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By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. When is the last time you saw an ad for them? Print or other media

    Reply

  2. I ORDERED a 2023 Transit Connect Titanium in August. Still no VIN number. Evidently hasn’t started. Suppose the fact than Ford doesn’t advertise the Wagon makes the lack of sales, a “Self Fulfilling Prophacy?”

    Reply

    1. Or maybe it’s rather unwise to spend ad $$ to build traffic for a late in life vehicle that would need incentives to sell when you are directing suppliers to use short supply commodities for popular high margin vehicles.

      IOW if to choose between an F-series or Connect, Connect’s gonna have to wait.

      Reply

  3. Sales/market share is down because Ford is not building them. The company I work for has had 11 of them on order for forever. We cannot get them, or even any information about them. We cannot get Escapes we ordered for the sales team either.

    So guess what Ford, we are getting our needed vehicles from other sources.

    Reply

    1. I agree numbers are down directly because of availability. Ford are producing the vehicles with the highest return. Yes the availability of Chinese parts play a role but maybe it’s time to reduce technology return to manual functions like heater and radio controls.

      Reply

  4. it’s a shame for this not supplying transit connect to the customers I ordered a 2022 in January 1922 and received it in December 22 I wars of 23, August 23 still waiting on information of the build, you can’t get any mail information from Ford Motor Company on anything. It’s a shame they discontinued your transit connect, but the sales numbers would be up if they would deliver the vehicles.

    Reply

  5. Feb 9, 2022 Ford promised me a Transit Connect. Nothing yet, but they refuse to connect me with someone who can say when it will be delivered. Dealer and corporate are worse than useless

    Reply

  6. Hé! Ford, keep this transit connet for people who love to travel in family whith a normal price for this truck. You have to do the same thing for the fusion and Cmax. Do some advertizing for these vehicules and you will sell a lot of them.We love them.

    Reply

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