Ford Argentina sales decreased three percent to 3,023 units in November 2024 compared to November 2023. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, and Peugeot.
Individual model sales performance was as follows:
During the first 11 months of the 2024 calendar year, Ford Argentina sales decreased 6.1 percent to 33,694 units.
| MODEL | NOV 2024 / NOV 2023 | NOVEMBER 2024 | NOVEMBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | * | 10 | * | * | 58 | * |
| BRONCO SPORT | -20.29% | 55 | 69 | +8.02% | 1,145 | 1,060 |
| ECOSPORT | -62.50% | 3 | 8 | -99.30% | 11 | 1,561 |
| F-SERIES | +436.36% | 59 | 11 | -51.61% | 240 | 496 |
| KUGA | -100.00% | 0 | 39 | +55.26% | 118 | 76 |
| MAVERICK | +15.33% | 346 | 300 | +6.08% | 3,542 | 3,339 |
| MUSTANG | +11.76% | 19 | 17 | -49.67% | 76 | 151 |
| RANGER | -8.34% | 1,769 | 1,930 | -6.64% | 21,560 | 23,094 |
| TERRITORY | +27.55% | 713 | 559 | +43.86% | 5,674 | 3,944 |
| TRANSIT | -74.21% | 49 | 190 | -42.20% | 1,219 | 2,109 |
| FORD TOTAL | -3.36% | 3,023 | 3,128 | -6.14% | 33,694 | 35,897 |
Once again, Ford Argentina’s sales fell in November, adding to the brand’s lackluster performance in the South American country. The loss represents Ford’s second consecutive month in the red in the local market, although with one of the lowest rates of decline of the entire calendar year.
As usual, Ford Argentina’s poor sales performance in November is directly related to the registration of the best-selling Ford Ranger. The midsize pickup suffered a loss that subtracted 161 units from the year-over-year total, making it the main protagonist of the fall, but without losing its comfortable position as the brand’s most popular vehicle in the country.
On the other hand, the Ford Territory and three other brand’s nameplates managed to increase their sales in the November. The compact crossover experienced a remarkable double-digit growth and consolidated its position as the second best-selling model of the brand. Additionally, the F-Series registered the highest rate of increase, increasing fivefold its year-on-year figure.
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