Ford Motor Company sales dropped nine percent to 158,675 units for February 2025 in the United States. Sales dipped at Ford and Lincoln.
Ford sales decreased 8.3 percent to 151,921 units:
Lincoln sales decreased 20.5 percent to 6,754 units:
During the first two months of the 2025 calendar year, Ford Motor Company sales decreased 7.7 percent to 301,619 units.
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +20.17% | 9,837 | 8,186 | +21.01% | 18,893 | 15,613 |
| BRONCO SPORT | -6.32% | 10,030 | 10,707 | -5.49% | 19,402 | 20,528 |
| E-SERIES | -16.23% | 2,968 | 3,543 | -10.81% | 5,907 | 6,623 |
| E-TRANSIT | +111.05% | 1,815 | 860 | +3.23% | 2,045 | 1,981 |
| EDGE | -94.04% | 797 | 13,363 | -93.11% | 1,430 | 20,765 |
| ESCAPE | +5.53% | 13,958 | 13,227 | -1.06% | 23,860 | 24,116 |
| EXPEDITION | -47.62% | 4,389 | 8,379 | -34.93% | 9,009 | 13,845 |
| EXPLORER | -23.15% | 15,071 | 19,611 | -25.67% | 28,576 | 38,446 |
| F-150 LIGHTNING | -14.70% | 2,199 | 2,578 | -15.10% | 4,106 | 4,836 |
| F-SERIES | +15.96% | 57,111 | 49,251 | +18.97% | 113,848 | 95,695 |
| HEAVY TRUCKS | -24.13% | 855 | 1,127 | -2.20% | 1,823 | 1,864 |
| MAVERICK | -22.51% | 10,277 | 13,262 | -26.06% | 19,007 | 25,705 |
| MUSTANG | -32.15% | 2,792 | 4,115 | -34.17% | 5,191 | 7,886 |
| MUSTANG MACH-E | +13.04% | 3,312 | 2,930 | +61.92% | 6,841 | 4,225 |
| RANGER | * | 4,448 | 0 | +2,853.80% | 8,950 | 303 |
| TRANSIT | -3.89% | 12,062 | 12,550 | -23.86% | 19,507 | 25,620 |
| FORD TOTAL | -8.31% | 151,921 | 165,693 | -7.37% | 288,395 | 311,325 |
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | -29.54% | 1,357 | 1,926 | -26.26% | 2,791 | 3,785 |
| CORSAIR | -3.18% | 1,921 | 1,984 | -10.79% | 3,604 | 4,040 |
| NAUTILUS | -26.91% | 2,482 | 3,396 | -9.63% | 4,907 | 5,430 |
| NAVIGATOR | -16.68% | 994 | 1,193 | -13.77% | 1,922 | 2,229 |
| LINCOLN TOTAL | -20.53% | 6,754 | 8,499 | -14.60% | 13,224 | 15,484 |
| BRAND | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -8.31% | 151,921 | 165,693 | -7.37% | 288,395 | 311,325 |
| LINCOLN TOTAL | -20.53% | 6,754 | 8,499 | -14.60% | 13,224 | 15,484 |
| FMC USA TOTAL | -8.91% | 158,675 | 174,192 | -7.71% | 301,619 | 326,809 |
Interest-free financing and more on 2024 model.
Ford has more than one new hi-po pony car coming.
Another way to potentially help identify quality issues.
A very nice example of the discontinued hatch.
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The discontinued Edge makes up almost the entire shortfall on the Ford Brand total and Farley wants to kill the Escape (13K in sales) too. When are all of these future models we keep hearing about actually going to arrive in Ford showrooms. It sounds like just a bunch of pie in the sky. They can’t keep cutting their way to success.
You are 100% correct, they would be off about 1% if they had the Edge. The doom and gloom people who post here don't really look at the data like you do. F- Series sales are still strong, the bread and butter for Ford.
Ford is the only company that is putting all their eggs in one basket, relying on the F-Series only and nothing else.
The best is yet to come.
When will that actually be…it’s all capote for now!!!
You can't cut your way to growth. Ford requires a better business strategy than retreat. They need to prioritize getting to Toyota-level long-term reliability (which is 99% in the engineering) while simultaneously producing more reasonably priced vehicles again.
Put simply, it's not looking good when a buyer can just get a new Corolla for less than Ford's cheapest vehicle, and it will not only outlast it, but long-outlast every last one of the Detroit 3's offerings, regardless of price.
I disagree. I have heard plenty of complaints with newer Corollas with regards to QC...sure they are decent commuter cars but are THEY GOING TO OUTLAST a truck when put to the same job?
Keep raising the prices!
But, hey! Look at that billion-dollar Train Station restoration.
Right?
You are correct sirs!
Ford Motor Company sales are off to a bad start in 2025, however, it the slow selling Lincoln brand that's really hurting, thanks to the Unqualified Dianne Craig. Lincoln sales are down 14.6% and the $101,990+ Lincoln Navigator sales are down 13.77% from 2024. Thanks to the Unqualified Dianne Craig, Lincoln is still on course to become China only in 2030. For every 1 Lincoln vehicle sold in America, Mercedes-Benz sells 3 vehicles. In 1994, the good old days, Lincoln sold 120,000 Town Cars, now Lincoln total sales struggle to reach 100,000.