Ford Argentina sales decreased 47 percent to 2,498 units in January 2022 compared to January 2021 results. The figures place Ford as the seventh best-selling car brand in Argentina, behind Fiat, Toyota, Peugeot, Renault, Volkswagen and Chevrolet.
Individual model sales performance was as follows:
| MODEL | JAN 2022 / JAN 2021 | JANUARY 2022 | JANUARY 2021 |
|---|---|---|---|
| BRONCO SPORT | * | 309 | * |
| ECOSPORT | -60.35% | 433 | 1,092 |
| F-SERIES | +122.22% | 80 | 36 |
| KA | -99.41% | 9 | 1,517 |
| KUGA | +1,216.67% | 79 | 6 |
| MONDEO | -18.18% | 9 | 11 |
| MUSTANG | +275.00% | 15 | 4 |
| RANGER | -38.17% | 1,137 | 1,839 |
| TERRITORY | +125.52% | 327 | 145 |
| TRANSIT | +185.71% | 100 | 35 |
| FORD TOTAL | -46.90% | 2,498 | 4,704 |
The decrease in Ford Argentina sales in January 2022 deep FoMoCo's negative performance in the South American country. In fact, the 47 percent drop represents the ninth consecutive monthly sales drop in Ford sales volume in the Argentine auto market. In fact, the general auto market in Argentina suffered a much smaller drop of 4.8 percent during the first month of the year.
The negative performance was led by large declines of two best-selling Ford models in the local market - Ranger and EcoSport. And we can't not mention the substantial void left by the discontinued Ford Ka.
Although Ford's midsize pickup truck, manufactured locally in Argentina, accumulates two consecutive months of decreased sales, it is still The Blue Oval's most popular model.
Interestingly, five imported Ford models - Mustang, Territory, Transit, Bronco Sport, F-Series - managed to post gains in sales volume on an annual basis despite strict import restrictions imposed by Argentine authorities as a result of the coronavirus pandemic.
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Four of them will get the chance to experience those simulators.
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