Lincoln Navigator Sales Overwhelmingly Came From America In 2024
Even though it's exported to certain other markets.
Read More »Lincoln Navigator sales decreased in the United States, while increasing in Canada and Mexico during the second quarter of 2022.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| NAVIGATOR | -11.24% | 3,902 | 4,396 | -34.44% | 6,050 | 9,228 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| NAVIGATOR | +25.47% | 463 | 369 | -3.59% | 618 | 641 |
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| NAVIGATOR | +11.86% | 66 | 59 | +13.82% | 140 | 123 |
The 11 percent drop in Lincoln Navigator sales during the first quarter of 2022 places the flagship luxury SUV in third place in its segment.
The Cadillac Escalade took first with a 15 percent decrease to 9,221 units, followed by the Jeep Grand Wagoneer in second with 3,932 deliveries. The Navigator took third with 3,902 units, followed by the Infiniti QX80 in fourth with a 45 percent decrease to 1,803 units. Finally, the Lexus LX took fifth (and last) place with a 31 percent increase to 1,239 units.
The Escalade outsold the Navigator more than two-fold (by 5,319 units) during Q2 2022, but the newest competitor – the Grand Wagoneer – barely bested the Navi’s well established second place position, only selling 30 units more than the Lincoln.
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | -50.31% | 5,403 | 10,874 | 33% | 56% | -42.91% | 11,827 | 20,716 |
| JEEP GRAND WAGONEER | * | 3,932 | * | 24% | 0% | * | 7,101 | 0 |
| LINCOLN NAVIGATOR | -11.24% | 3,902 | 4,396 | 24% | 23% | -34.44% | 6,050 | 9,228 |
| INFINITI QX80 | -45.18% | 1,803 | 3,289 | 11% | 17% | -62.43% | 2,867 | 7,631 |
| LEXUS LX | +30.56% | 1,239 | 949 | 8% | 5% | -21.49% | 1,797 | 2,289 |
| TOTAL | -16.55% | 16,279 | 19,508 | -25.64% | 29,642 | 39,864 |
From a segment share standpoint, the Escalade accounted for a dominant 46 percent share, down ten percentage points from the year-ago quarter. The Grand Wagoneer followed with a 20 percent share, up 20 percentage points. Meanwhile, the Navigator accounted for 19 percent share, down four percentage points from the year-ago quarter. The QX80 earned nine percent, down eight percentage points, while the LX saw six percent, up one percentage point from the year-ago quarter.
Notably, the Lexus LX was the only model in the segment to post an increase in sales volume, which is likely the result of the recent launch of the all-new model.
The full-size luxury SUV segment expanded three percent to 20,097 units in Q2 2022, meaning the Navigator significantly underperformed the segment average.
For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment.
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| BMW X7 | +18.26% | 7,706 | 6,516 | +25.61% | 14,168 | 11,279 |
| MERCEDES-BENZ GLS-CLASS | -4.89% | 6,191 | 6,509 | -11.74% | 12,394 | 14,042 |
| TOTAL | +6.69% | 13,897 | 13,025 | +4.90% | 26,562 | 25,321 |
The decrease in Lincoln Navigator sales during the second quarter of 2022 allowed the Grand Wagoneer to displace Lincoln’s second place position that it typically occupies in the segment. As expected, the Cadillac Escalade continued to lead the space, despite a 15 percent drop in sales volume.
The 2022 Navigator has undergone a mid-cycle refresh, bringing about a few minor changes such as an updated front fascia and a larger center stack screen – changes that seem to be resonating favorably with consumers. Hence, we attribute the Navigator’s Q2 2022 decline to less favorable availability as a result of production disruptions due to supply chain constraints.
Even though it's exported to certain other markets.
Read More »A very well-kept example of the luxurious SUV.
Read More »As Darrell Waltrip puts it, "You chose a fine time to leave me, loose wheel!"
Sales increased 18 percent to 38,762 units during the first nine months of 2025.
It's one of 40 built in total.
From the Bronze Appearance Package to the High Equipment Group.
The Mark VI packed more for a similar price point.
View Comments
The reason the Lincoln Navigator is losing market share:
- The lack of an adaptive air suspension that both the Escalade AND Grand Wagoneer have!
- The dashboard on the Escalade is peerless AND Grand Wagoneer is indulgent with the amount of screens and the stack, with the Macintosh sound system. Shear Rock & Roll!!
The exterior of the Grand Wagoneer is not an asset, but the interior can be considered beautiful at the highest $105,000.00 range.
Escalade gets nod on being "the drivers choice".
Navigator is beautiful exterior.
On my cross ccountry trip, a week in Yellowstone (Gardner, Montana), I saw 1 Escalade and 1 Navigator and 100s of more rugged large luxury SUVs and the Grand Wagoneer was impressive new model in addition to largely GM Yukons and Chevy Suburbans with some larger wheels, tricked out for rough winter weather even though it was middle of summer.
Lincoln does not care about being competitive. They do just enough to get a sale. They should have did an extensive refresh instead of this simple nip and tuck. The Brand as a whole is on borrowed time. The Aviator is the best design in my opinion. It has better road presence than the Navigator.
They can't be surprised. Navigator doesn't differentiate from Expedition. Same motors, mildly different styling, but expedition looks better. The only real upsell is fancier seats and more speakers.
Lincoln needs a plug in hybrid version, with 30 miles of range and a regular ice drivetrain (that isnt the same as Expedition) as well. And to absolutely not go to that disgusting screen in the new Expy.
Ford needs to inject some serious money and competence into Lincoln, or it just needs to stop trying. This middling effort they've been doing isn't working. Other companies seem to be able to do it. Ford's level of incompetence is astounding.
With sales being this low, along with the fire recall, there is no way this vehicle can be profitable.
Lincoln needs more distinction, style and sophistication. The first question is why does Escalade keep selling so well?? Then ask what does Ford need to do to bring Lincoln into the same level? That has been the problem with Lincoln for the past 20 or so years. Ford really needs to get serious and do everything possible to high-end the whole Lincoln lineup. Offer more limited edition models like coach door continental such as a coach door Aviator, gull wing door Navigator and a convertible Corsair. Give us something nobody has is the key to success. The current group of fancy fords is not enough to carry the future. Forget being a Boutique Brand and become serious please.
We have not seen or heard much about Lincolns EV future. The Lincoln Star Concept LSC show SUV a few months ago, while nice isn't going to be breathtaking or sell in numbers unheard of either. Where is the halo/flagship??? Need something to draw potential buyers into the showrooms then have the magic of the Halo rub off on the lessor models. Cadillac Celestiq is one classy concept. Such a 928-vibe to the rear.
Dudes: the Navigator isn't selling because ... there aren't any to sell!
I put in my order in Jan and I don't have it yet and don't expect it until Oct or later and the forums are full of people like me waiting and wondering ... and there's "decontenting" going on: no park assist, no hands free tailgate, no 30 way seats, no special edition package, and the list is growing ...
It's a great product as is (get quality & reliability up though), but Ford simply can't make them in enough quantities and with all the options.
That's the problem.
maybe because YOU CANT FIND ONE ?? our 3 near dealers have one between them, now our ram dealer has 10 waggoneers to choose from, last month they had 3-4 at at time,
Why does Cadillac have no problem sell the Escalade and nobody looks at the Navigator? Please explain other than the yada yada chip problem. Exterior styling and interior of the Escalade isn't that earth shattering.
Needs a big V8
Totally agree. They should have bolder and elegant designs. This less is more is not executed well by Lincoln. The Best design so far is the Aviator. Even that vehicle is not selling as well as it could simply because of a lack of reliability.