The Ford Maverick has been in high demand since the day it became available for customers to reserve, and FoMoCo’s order banks are still overflowing with unfilled orders. That’s part of the reason why the automaker decided to close 2023 Ford Maverick order banks after just seven days, but The Blue Oval also noted that it had received tremendous demand from new customers for the new model year as well. Now, thanks to FoMoCo’s September sales report, we know exactly how many new orders it received for the 2023 Ford Maverick.
That number is an astounding 86,000 units – which is even more impressive considering order banks were open for a mere seven days. It’s also obviously a record for the compact pickup, as well as a number that exceeds the Maverick’s sales through the month of September, which came in at 51,802 units. By the end of the year, it’s unlikely that total Maverick sales will exceed that 86,000 unit total, too.
Those that are able to secure a 2023 Ford Maverick will find a few changes have taken place for the new model year, including the introduction of the new Black Appearance Package, as well as the Tremor Off-Road Package and Tremor Off-Road Appearance Package. Additionally, XL-trimmed Mavericks have also gained standard cruise control for 2023, while Lariat models powered by the now no-cost Ford 2.0L I-4 EcoBoost engine now come standard with all-wheel drive, and the XLT Luxury Package has dropped several features that were formerly available.
Pricing for the 2023 Ford Maverick has increased from the 2022 model year as well, and the popular pickup is facing a host of supply constraints that will affect production and deliveries. As for production, that was pushed back recently and is currently scheduled to begin on November 14th, 2022.
We’ll have more on the 2023 Ford Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
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i love fords alot the only way i could own a king cab maverick or any other king cab truck in blue it has to be a automatic gas truck & be free and 4x2
SO
This article is incorrect. For 2023, the 2.0 Ecoboost engine is still available in front wheel drive on XL and XLT trims. On Latiat trim the 2.0 Ecoboost engine is only available with AWD.
Fixed! Thank you.
I know the forecast has been an 11/14 start for 2023 Model Year production, but just a "heads up". I have a VIN for a 2022 and just received an email from Ford saying my production week has been moved to the week of 11/14. So it sounds like they'll still be building 22's that week. Therefore I wouldn't be surprised to see the '23 start date to get pushed back.
I wish that Ford Motor Co. would have made a lot of the New option's available with the 2022 Maverick. I myself and probably other's who now own their 2022 Maverick's kind of feel like We were just an experiment for Ford Motor Co.! I also wish that Ford would offer some of these new option's as Dealer Installed or even as After Market option's. Come Ford, let's pay a little more attention to you faithful Customer's.
What option did you want?
Bet you could sell your '22 model for more than you paid.
Never buy a first-year vehicle. The Maverick's recalls and problems bear that out. Sometimes it sucks being the guinea pig, but that's what most first-year vehicle buyers are anymore. And not just from Ford.
People have said this since mass produced vehicles came on the scene.
My wife ordered a 2022 Ford Maverick in October of 2021, and she has no idea when it is going to be built or finished?
I wonder when Ford will get more production lines for the Maverick. Lets face it 51,000 units built in 9 months is a joke. The 2nd year they built the Fusion they made 150,000 units.
Many of those fusions were pushed out for rental fleet sales, and as such had low profit margins. This is known as profitless prosperity. (Ford had a lot of experience with this in the last years of the Taurus.). Rental sales are the final redoubt to go to when retail sales channels are swooning and a plant needs to be kept running.
So production figures are difficult to accurately compare as you try to do because 1 supply is constrained by external factors and 2 ford has no need to juice production to sell to rental because retail will take all that’s currently available.
They can make all the production lines they want. Without the parts to build them it's meaningless.
This is the key bottleneck that many here can’t comprehend so they default to nonsense conspiracy theories.
Good morning, I order my maverick lariat in October 2021, found out in September 2022 that I would now be getting a 2023 one. It appears I'm getting less on the 2023 for more money?
How are you paying more? Unless I read it wrong, Ford has a program for folks with unfulfilled 22 orders to get booked for 23 with no cost hit. I think there was also a sweetener for the wait but am not sure if that was Maverick.
I waited over six months for 2022 and no idea when I’ll get the 2023. However, my lariat interior color is awful with only one other choice would be the black package but that only comes with off the road pkg. I’m 79 and wondering if I’ll even see my truck before I die
Sounds like the truck, interior color aside, has given you something more to live for. (Maybe you can bequeath your reservation if you don’t make it! )😉
Ford is throttling the production of their popular, but low margin vehicle. They can do this for about 1 more year or 2 and get away with it. Other manufacturers have caught on to the popularity and have small trucks in the pipeline. So, Ford is creating demand for a vehicle that their competitors will supply. Brilliant!
It must take a special kind of intelligence to mistake unpreferred forced allocation ilo full production rates for intentional throttling.
Had my 2022 XL, EB, AWD, tow pack (I added cruise control) since April and love the truck. Great decision and I see them for sale $10K over what I paid - just crazy. Maybe Ford just leaves the production constraints and MSRP low to draw folks into the show room and to higher margin trucks? Pretty old school thinking, folks shop and buy on line now, you can have 4 manufactures on your screen at the same time - hard way to play bait and switch. Maybe raise the MSRP and production and then meet demand and make some profit?
Using low Maverick MSRP to upsell?
Given supply constraints, no doubt dealers will try to do this but given Maverick is a hit, if that hat had been Ford’s strategy, they would be sacrificing a high demand winner by turning a loss leader into a lead loser.
Supposedly, my dealer submitted my order for a ‘23 Lariat but I have no proof that they sent it or that Ford received the order. Will Ford just leave me wondering and waiting? At this point I’m waiting for the competition to come out with a product that customers can actually purchase and drive.
Bob. you should have an EMail from Ford showing Order Confirmed.
Directly from Ford or the Dealer? I got a preorder printout from the dealer the day after it was open for order. Also wrote the dealer and they confirmed by email that the order was placed, but nothing from Ford.
If you have not received an email directly from Ford thanking you for your order, then check your spam folder. Not there? Call Ford customer service. Good luck