Ford Brazil sales increased 40 percent to 3,919 units in January 2025 compared to January 2024.
Individual model sales performance was as follows:
| MODEL | JAN 2025 / JAN 2024 | JANUARY 2025 | JANUARY 2024 |
|---|---|---|---|
| BRONCO SPORT | -2.55% | 153 | 157 |
| F-SERIES | +572.22% | 121 | 18 |
| MAVERICK | -19.70% | 106 | 132 |
| MUSTANG | +513.33% | 92 | 15 |
| RANGER | +47.47% | 2,619 | 1,776 |
| TERRITORY | +20.00% | 612 | 510 |
| TRANSIT | +12.87% | 193 | 171 |
| FORD TOTAL | +39.76% | 3,919 | 2,804 |
Ford Brazil sales started the new calendar year with a strong double-digit increase in January, allowing it to continue its sales streak in the South American country. As such, the volume represents Ford’s tenth consecutive monthly increase in the Brazilian market, where it is experiencing its best moment since ceasing its manufacturing operations in the country and importing all of its products.
As usual, Ford Brazil’s strong performance in January was led by substantial new sales growth for the best-selling Ford Ranger. The midsize pickup continues to increase its popularity among Brazilian customers and has consolidated its position as the second best-seller in its segment, surpassing the locally-made Chevrolet S10.
Additionally, four other nameplates recorded notable double- and triple-digit increases. These include the Ford Territory, which remains the brand’s second-best-selling model, as well as the Ford F-Series and Ford Mustang, which both saw increases of more than 500 percent. The full-size pickup had the highest growth rate, adding an additional 103 units year-over-year.
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