Ford Explorer sales increased in the United States and Mexico but decreased in Canada during the second quarter of 2025.
Ford Explorer Sales - Q2 2025 - United States
In the United States, Ford Explorer deliveries totaled 57,615 units in Q2 2025, an increase of about 24 percent compared to 46,338 units sold in Q2 2024.In the first six months of the year, Explorer sales decreased about 0 percent to 104,929 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +24.34% | 57,615 | 46,338 | +0.12% | 104,929 | 104,803 |
Ford Explorer Sales - Q2 2025 - Canada
In Canada, Ford Explorer deliveries totaled 3,067 units in Q2 2025, a decrease of about 5 percent compared to 3,224 units sold in Q2 2024.In the first six months of the year, Explorer sales decreased about 0 percent to 5,639 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | -4.87% | 3,067 | 3,224 | +0.27% | 5,639 | 5,624 |
Ford Explorer Sales - Q2 2025 - Mexico
In Mexico, Ford Explorer deliveries totaled 1,349 units in Q2 2025, an increase of about 549 percent compared to 208 units sold in Q2 2024.In the first six months of the year, Explorer sales increased about 295 percent to 1,914 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +548.56% | 1,349 | 208 | +295.45% | 1,914 | 484 |
Ford Explorer Sales - Q2 2025 - Colombia
In Colombia, Ford Explorer deliveries totaled 123 units in Q2 2025, an increase of about 52 percent compared to 81 units sold in Q2 2024.In the first six months of the year, Explorer sales were flat at 0 units.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +51.85% | 123 | 81 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Explorer sales led the mainstream large three-row crossover segment in Q2 2025 among 13 models when ranked by sales volume.
The Explorer (see running Ford Explorer sales) maintained its lead yet again with a 24 percent swell for 57,615 deliveries. The Toyota Grand Highlander followed in second with 31 percent rise to 39,700 units. The Chevy Traverse (see running Chevy Traverse sales) took third with a 52 percent jump moving 36,448 units. In fourth was the Honda Pilot with a 10 percent dip to 32,552 units. The two models from the Hyundai Motor Group placed fifth and sixth, respectively, with the Kia Telluride posting a 13 percent uptick for 31,659 sales, and the Hyundai Palisade up nine percent for 30,962 deliveries. The rest of the field posted less than 27K deliveries each, including the GMC Acadia (see running GMC Acadia sales), the Traverse’s corporate cousin and platform mate, which placed 11th with a 61 percent leap moving 16,114 units.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | +24.34% | 57,615 | 46,338 | 16% | 14% | +0.12% | 104,929 | 104,803 |
| TOYOTA GRAND HIGHLANDER | +31.26% | 39,700 | 30,246 | 11% | 9% | +18.12% | 65,419 | 55,382 |
| CHEVROLET TRAVERSE | +51.95% | 36,448 | 23,987 | 10% | 7% | +56.24% | 64,779 | 41,462 |
| HONDA PILOT | -10.16% | 32,552 | 36,232 | 9% | 11% | -1.64% | 65,194 | 66,283 |
| KIA TELLURIDE | +12.58% | 31,659 | 28,122 | 9% | 9% | +14.53% | 61,502 | 53,700 |
| HYUNDAI PALISADE | +8.67% | 30,962 | 28,492 | 9% | 9% | +6.42% | 57,197 | 53,747 |
| NISSAN PATHFINDER | +30.78% | 26,880 | 20,554 | 7% | 6% | +17.63% | 46,541 | 39,566 |
| VOLKSWAGEN ATLAS | -9.99% | 26,158 | 29,062 | 7% | 9% | -4.85% | 51,749 | 54,388 |
| DODGE DURANGO | +16.33% | 20,698 | 17,792 | 6% | 5% | +4.49% | 34,399 | 32,921 |
| TOYOTA HIGHLANDER | -35.75% | 18,039 | 28,075 | 5% | 9% | -50.00% | 30,056 | 60,108 |
| GMC ACADIA | +61.01% | 16,114 | 10,008 | 4% | 3% | +66.11% | 29,371 | 17,682 |
| MAZDA CX-90 | -0.52% | 12,907 | 12,975 | 4% | 4% | +22.22% | 28,060 | 22,959 |
| SUBARU ASCENT | -31.90% | 10,400 | 15,272 | 3% | 5% | -23.17% | 21,479 | 27,955 |
| TOTAL | +10.08% | 360,132 | 327,155 | +4.71% | 660,675 | 630,956 |
The Explorer earned a 16 percent segment share, up two percentage points year-over-year. The Grand Highlander was next with an 11 percent share, up two percentage points, while the Traverse posted a 10 percent share, up three percentage points. The Pilot, Telluride, and Palisade each recorded a nine percent share. The rest of the field earned a seven percent share or less, including the Acadia, which held a four percent share, up one percentage point.
The mainstream large three-row crossover segment expanded 10 percent to 360,132 units in Q2 2025, meaning Ford Explorer sales outperformed the segment average.
Combining Chevy Traverse sales with those of the GMC Acadia totaled 52,562 deliveries for a combined 14 percent segment share, placing GM fourth overall in terms of sales volume, 5K units behind Ford.
Sales Numbers - GM Mainstream Three-Row Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | +51.95% | 36,448 | 23,987 | +56.24% | 64,779 | 41,462 |
| GMC ACADIA | +61.01% | 16,114 | 10,008 | +66.11% | 29,371 | 17,682 |
| TOTAL | +54.62% | 52,562 | 33,995 | +59.19% | 94,150 | 59,144 |
Hyundai Motor Group, which markets the Hyundai Palisade and Kia Telluride, recorded a combined 62,621 sales for a cumulative 18 percent segment share to put the conglomerate in first place overall, ahead of The Blue Oval.
Sales Numbers - Hyundai - Kia Mainstream Large Three-Row Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | +12.58% | 31,659 | 28,122 | +14.53% | 61,502 | 53,700 |
| HYUNDAI PALISADE | +8.67% | 30,962 | 28,492 | +6.42% | 57,197 | 53,747 |
| TOTAL | +10.61% | 62,621 | 56,614 | +10.47% | 118,699 | 107,447 |
Toyota’s two entries in this space, the Highlander and larger Grand Highlander, posted 57,739 combined deliveries for a 16 percent segment share, placing it second overall and ahead of Ford by just 124 deliveries.
Sales Numbers - Toyota Mainstream Large Three-Row Crossovers - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -35.75% | 18,039 | 28,075 | -50.00% | 30,056 | 60,108 |
| TOYOTA GRAND HIGHLANDER | +31.26% | 39,700 | 30,246 | +18.12% | 65,419 | 55,382 |
| TOTAL | -1.00% | 57,739 | 58,321 | -17.33% | 95,475 | 115,490 |
For informational and comparative purposes, we provide sales figures for midsize crossovers that overlap with larger models like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
- Midsize crossovers that offer three rows of seating, such as the Kia Sorento and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Ford Edge (see running Ford Edge sales), Chevy Blazer (see running Chevy Blazer sales), Hyundai Santa Fe, and Nissan Murano
- Nameplates that represent both two-row and three-row models, such as the Jeep Grand Cherokee family
Sales Numbers - Overlapping Crossover Sales - Q2 2025 - USA
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -2.09% | 51,203 | 52,296 | -6.64% | 99,668 | 106,751 |
| HYUNDAI SANTA FE | +10.32% | 33,677 | 30,528 | +14.93% | 65,078 | 56,622 |
| CHEVROLET BLAZER | +1.75% | 13,118 | 12,893 | -6.31% | 27,628 | 29,488 |
| MITSUBISHI OUTLANDER | -26.53% | 7,821 | 10,645 | -19.10% | 19,813 | 24,491 |
| FORD EDGE | -94.18% | 962 | 16,522 | -94.12% | 3,040 | 51,679 |
| NISSAN MURANO | +115.86% | 9,526 | 4,413 | +99.45% | 18,228 | 9,139 |
None of these models outsold the Explorer.
The Ford Authority Take
Ford Explorer sales led the pack during Q2 2025, moving by far the most units of any single model with nearly 58K deliveries. This impressive performance shows that the refreshed 2025 Explorer has gained solid traction in the marketplace.
Given no disruptive circumstances in production or supply, we expect even higher levels of Explorer sales in the future thanks to the addition of the recently-revealed 2026 Ford Explorer Tremor to replace the discontinued Explorer Timberline trim.
That said, the Explorer is not without competitive pressures. When combining sales of multiple models from several automakers in this segment, The Blue Oval’s three-row crossover places a very close third to Toyota’s two models (which collectively placed second), while also being behind the Hyundai-Kia duo in first overall. Alas, it’s also great to see Ford outsell GM’s two models in this space by a combined by 5K units.
About Ford Explorer
The 2025 Ford Explorer debuts with new tech and a redesigned interior. The model range has been culled down and simplified to just Active, Platinum, ST-Line, and ST trim levels, each with a slightly different look on the outside thanks to a few minor styling updates. Gone are the Base, Limited, King Ranch, and Timberline trims.
For 2025, the BlueCruise semi-autonomous driver assistance system is available on the Explorer for the first time ever, available on Platinum, ST-Line, and ST trims. Additionally, the 2025 Explorer is the first Ford-branded vehicle to get the new Ford Digital Experience software, which was developed in conjunction with Google. It runs on a larger 13.2-inch infotainment screen – featuring just the one touchscreen, unlike its predecessor – which is coupled with a 12.3-inch digital instrument cluster.
Also, the 2025 model replaces the spare tire with an inflator kit.
Check out the Ford Authority guide to every package on the 2025 Explorer, along with every exterior paint color and interior colorway, plus wheels and grilles.
Two powertrain choices are available on the 2025 Explorer. The first is the turbocharged 2.3L I4 EcoBoost, rated at producing 300 horsepower and 310 pound-feet of torque, offered as standard on Active, Platinum, and ST-Line trims. The second is the twin-turbocharged 3.0L V6 EcoBoost, producing 400 horsepower and 415 pound-feet of torque, offered as standard on ST and optional on Platinum.
Both engines are mated to the 10-speed automatic transmission, and all four trims come standard with rear-wheel-drive, with all-wheel-drive available as an option. Here we outline engine availability.
First-ever 2026 Ford Explorer Tremor variant
About The Numbers
- All percent change figures compared to Ford Explorer sales for Q2 2024, unless otherwise noted
- In the United States, there were 77 selling days for Q2 2025 and 77 selling days for Q2 2024
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In the past, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company sales Q2 2025 U.S.A
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