Ford Explorer sales increased in the United States and Mexico but decreased in Canada during the second quarter of 2025.
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +24.34% | 57,615 | 46,338 | +0.12% | 104,929 | 104,803 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | -4.87% | 3,067 | 3,224 | +0.27% | 5,639 | 5,624 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +548.56% | 1,349 | 208 | +295.45% | 1,914 | 484 |
| MODEL | Q2 2025 / Q2 2024 | Q2 2025 | Q2 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| EXPLORER | +51.85% | 123 | 81 | * | 0 | 0 |
Ford Explorer sales led the mainstream large three-row crossover segment in Q2 2025 among 13 models when ranked by sales volume.
The Explorer (see running Ford Explorer sales) maintained its lead yet again with a 24 percent swell for 57,615 deliveries. The Toyota Grand Highlander followed in second with 31 percent rise to 39,700 units. The Chevy Traverse (see running Chevy Traverse sales) took third with a 52 percent jump moving 36,448 units. In fourth was the Honda Pilot with a 10 percent dip to 32,552 units. The two models from the Hyundai Motor Group placed fifth and sixth, respectively, with the Kia Telluride posting a 13 percent uptick for 31,659 sales, and the Hyundai Palisade up nine percent for 30,962 deliveries. The rest of the field posted less than 27K deliveries each, including the GMC Acadia (see running GMC Acadia sales), the Traverse’s corporate cousin and platform mate, which placed 11th with a 61 percent leap moving 16,114 units.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | Q2 25 SHARE | Q2 24 SHARE | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | +24.34% | 57,615 | 46,338 | 16% | 14% | +0.12% | 104,929 | 104,803 |
| TOYOTA GRAND HIGHLANDER | +31.26% | 39,700 | 30,246 | 11% | 9% | +18.12% | 65,419 | 55,382 |
| CHEVROLET TRAVERSE | +51.95% | 36,448 | 23,987 | 10% | 7% | +56.24% | 64,779 | 41,462 |
| HONDA PILOT | -10.16% | 32,552 | 36,232 | 9% | 11% | -1.64% | 65,194 | 66,283 |
| KIA TELLURIDE | +12.58% | 31,659 | 28,122 | 9% | 9% | +14.53% | 61,502 | 53,700 |
| HYUNDAI PALISADE | +8.67% | 30,962 | 28,492 | 9% | 9% | +6.42% | 57,197 | 53,747 |
| NISSAN PATHFINDER | +30.78% | 26,880 | 20,554 | 7% | 6% | +17.63% | 46,541 | 39,566 |
| VOLKSWAGEN ATLAS | -9.99% | 26,158 | 29,062 | 7% | 9% | -4.85% | 51,749 | 54,388 |
| DODGE DURANGO | +16.33% | 20,698 | 17,792 | 6% | 5% | +4.49% | 34,399 | 32,921 |
| TOYOTA HIGHLANDER | -35.75% | 18,039 | 28,075 | 5% | 9% | -50.00% | 30,056 | 60,108 |
| GMC ACADIA | +61.01% | 16,114 | 10,008 | 4% | 3% | +66.11% | 29,371 | 17,682 |
| MAZDA CX-90 | -0.52% | 12,907 | 12,975 | 4% | 4% | +22.22% | 28,060 | 22,959 |
| SUBARU ASCENT | -31.90% | 10,400 | 15,272 | 3% | 5% | -23.17% | 21,479 | 27,955 |
| TOTAL | +10.08% | 360,132 | 327,155 | +4.71% | 660,675 | 630,956 |
The Explorer earned a 16 percent segment share, up two percentage points year-over-year. The Grand Highlander was next with an 11 percent share, up two percentage points, while the Traverse posted a 10 percent share, up three percentage points. The Pilot, Telluride, and Palisade each recorded a nine percent share. The rest of the field earned a seven percent share or less, including the Acadia, which held a four percent share, up one percentage point.
The mainstream large three-row crossover segment expanded 10 percent to 360,132 units in Q2 2025, meaning Ford Explorer sales outperformed the segment average.
Combining Chevy Traverse sales with those of the GMC Acadia totaled 52,562 deliveries for a combined 14 percent segment share, placing GM fourth overall in terms of sales volume, 5K units behind Ford.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | +51.95% | 36,448 | 23,987 | +56.24% | 64,779 | 41,462 |
| GMC ACADIA | +61.01% | 16,114 | 10,008 | +66.11% | 29,371 | 17,682 |
| TOTAL | +54.62% | 52,562 | 33,995 | +59.19% | 94,150 | 59,144 |
Hyundai Motor Group, which markets the Hyundai Palisade and Kia Telluride, recorded a combined 62,621 sales for a cumulative 18 percent segment share to put the conglomerate in first place overall, ahead of The Blue Oval.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | +12.58% | 31,659 | 28,122 | +14.53% | 61,502 | 53,700 |
| HYUNDAI PALISADE | +8.67% | 30,962 | 28,492 | +6.42% | 57,197 | 53,747 |
| TOTAL | +10.61% | 62,621 | 56,614 | +10.47% | 118,699 | 107,447 |
Toyota’s two entries in this space, the Highlander and larger Grand Highlander, posted 57,739 combined deliveries for a 16 percent segment share, placing it second overall and ahead of Ford by just 124 deliveries.
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -35.75% | 18,039 | 28,075 | -50.00% | 30,056 | 60,108 |
| TOYOTA GRAND HIGHLANDER | +31.26% | 39,700 | 30,246 | +18.12% | 65,419 | 55,382 |
| TOTAL | -1.00% | 57,739 | 58,321 | -17.33% | 95,475 | 115,490 |
For informational and comparative purposes, we provide sales figures for midsize crossovers that overlap with larger models like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
| MODEL | Q2 25 / Q2 24 | Q2 25 | Q2 24 | YTD 25 / YTD 24 | YTD 25 | YTD 24 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -2.09% | 51,203 | 52,296 | -6.64% | 99,668 | 106,751 |
| HYUNDAI SANTA FE | +10.32% | 33,677 | 30,528 | +14.93% | 65,078 | 56,622 |
| CHEVROLET BLAZER | +1.75% | 13,118 | 12,893 | -6.31% | 27,628 | 29,488 |
| MITSUBISHI OUTLANDER | -26.53% | 7,821 | 10,645 | -19.10% | 19,813 | 24,491 |
| FORD EDGE | -94.18% | 962 | 16,522 | -94.12% | 3,040 | 51,679 |
| NISSAN MURANO | +115.86% | 9,526 | 4,413 | +99.45% | 18,228 | 9,139 |
None of these models outsold the Explorer.
Ford Explorer sales led the pack during Q2 2025, moving by far the most units of any single model with nearly 58K deliveries. This impressive performance shows that the refreshed 2025 Explorer has gained solid traction in the marketplace.
Given no disruptive circumstances in production or supply, we expect even higher levels of Explorer sales in the future thanks to the addition of the recently-revealed 2026 Ford Explorer Tremor to replace the discontinued Explorer Timberline trim.
That said, the Explorer is not without competitive pressures. When combining sales of multiple models from several automakers in this segment, The Blue Oval’s three-row crossover places a very close third to Toyota’s two models (which collectively placed second), while also being behind the Hyundai-Kia duo in first overall. Alas, it’s also great to see Ford outsell GM’s two models in this space by a combined by 5K units.
The 2025 Ford Explorer debuts with new tech and a redesigned interior. The model range has been culled down and simplified to just Active, Platinum, ST-Line, and ST trim levels, each with a slightly different look on the outside thanks to a few minor styling updates. Gone are the Base, Limited, King Ranch, and Timberline trims.
For 2025, the BlueCruise semi-autonomous driver assistance system is available on the Explorer for the first time ever, available on Platinum, ST-Line, and ST trims. Additionally, the 2025 Explorer is the first Ford-branded vehicle to get the new Ford Digital Experience software, which was developed in conjunction with Google. It runs on a larger 13.2-inch infotainment screen – featuring just the one touchscreen, unlike its predecessor – which is coupled with a 12.3-inch digital instrument cluster.
Also, the 2025 model replaces the spare tire with an inflator kit.
Check out the Ford Authority guide to every package on the 2025 Explorer, along with every exterior paint color and interior colorway, plus wheels and grilles.
Two powertrain choices are available on the 2025 Explorer. The first is the turbocharged 2.3L I4 EcoBoost, rated at producing 300 horsepower and 310 pound-feet of torque, offered as standard on Active, Platinum, and ST-Line trims. The second is the twin-turbocharged 3.0L V6 EcoBoost, producing 400 horsepower and 415 pound-feet of torque, offered as standard on ST and optional on Platinum.
Both engines are mated to the 10-speed automatic transmission, and all four trims come standard with rear-wheel-drive, with all-wheel-drive available as an option. Here we outline engine availability.
Along with a host of unique appearance items.
Long-term financing, special lease deals on redesigned luxury full-size SUV.
Records were once again broken, for the second straight quarter.
The first batch of many hybrids set to join that fleet.
It's a very special version of that model, too.
View Comments
I hope Farley doesn’t know this…
He by all accounts loves to cancel Ford’s popular and good selling vehicles here in the US.
But replacing popular, well selling vehicles with EV replacements because ‘The Chinese are coming the Chinese are coming’ is becoming a popular Ford mantra today.
It’s bad enough that Ford decided to get out the car business (With the Mustang as the lone survivor) and only build trucks and SUVs but now they’re canceling production of popular vehicles like the Escape…
The aforementioned and now the tariffs are reasons I’m glad I sold the entirety of my FoMoCo stocks several years ago.
I’m going to hang onto our 2021 Expedition, 2023 Escape, 2017 F150 and 2016 Mustang as long as possible…
If it ain't broke don't try to fix it or replace it. If you're as happy with your as I am with mine, we may never need to buy another.
Tell the truth. The only reason it's sales jumped is because they canceled the Edge and now they are all gone from dealer lots. They have no in-between it's either an Escape or Explorer. Now ther going to kill the Escape so you have to buy a more expensive Bronco Sport.
Can you accept the New Edge? It base on C2 platform and sold in China.
I was never a Ford explorer lover. But recently I been reading a lot of good things about it. And the 2.3 is very impressive. As long as Ford doesn’t add a wet belt and ruin a good little motor I can see me owning an explorer.
I believe my next purchase will be an EV and was hoping Ford would make the Explorer EV.