Ford Motor Company Mexico sales decreased 45 percent to 3,053 units in March 2020 compared to March 2019 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as Lincoln.
As in other markets, Ford sales in Mexico were significantly impacted by the ongoing COVID-19 pandemic that idled Ford production globally, imposing restrictions on sales and significantly diminishing foot traffic into dealerships.
The only models that managed to increase sales in Mexico last month were sedans – the Ford Fusion and Lincoln Continental. The circumstance comes during a time when consumers are continuing to favor crossovers, SUVs and pickup trucks over sedans.
Ford sales decreased 45 percent to 2,968 units:
Lincoln sales decreased 40 percent to 85 units:
In the first three months of the 2020 calendar year, Ford Motor Company Mexico sales decreased 28 percent to 11,298 units.
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -32.44% | 252 | 373 | -25.25% | 974 | 1,303 |
| EDGE | -57.38% | 26 | 61 | -39.27% | 116 | 191 |
| ESCAPE | -57.05% | 131 | 305 | -38.65% | 608 | 991 |
| EXPEDITION | -51.52% | 32 | 66 | -28.51% | 178 | 249 |
| EXPLORER | -88.03% | 14 | 117 | -80.05% | 78 | 391 |
| F-SERIES | -27.40% | 954 | 1,314 | -20.41% | 2,819 | 3,542 |
| FIGO | -63.20% | 647 | 1,758 | -38.73% | 2,817 | 4,598 |
| FUSION | +69.23% | 88 | 52 | +71.98% | 313 | 182 |
| GT | * | 0 | * | * | 1 | * |
| MUSTANG | -28.00% | 90 | 125 | -3.04% | 287 | 296 |
| POLICE INTERCEPTOR SEDAN | * | 0 | 0 | 0.00% | 1 | 1 |
| RANGER | -34.63% | 472 | 722 | -18.38% | 1,648 | 2,019 |
| TRANSIT | -13.53% | 262 | 303 | +36.59% | 1,131 | 828 |
| FORD TOTAL | -45.34% | 2,968 | 5,430 | -28.23% | 10,971 | 15,286 |
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| AVIATOR | * | 29 | * | * | 61 | * |
| CONTINENTAL | +20.00% | 6 | 5 | -16.67% | 10 | 12 |
| MKC | -82.69% | 9 | 52 | -50.00% | 67 | 134 |
| MKX | -72.73% | 9 | 33 | -58.89% | 37 | 90 |
| MKZ | -76.92% | 3 | 13 | -58.33% | 15 | 36 |
| NAUTILUS | * | 6 | * | * | 49 | * |
| NAVIGATOR | -39.47% | 23 | 38 | -40.14% | 88 | 147 |
| LINCOLN TOTAL | -39.72% | 85 | 141 | -21.96% | 327 | 419 |
| BRAND | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -45.34% | 2,968 | 5,430 | -28.23% | 10,971 | 15,286 |
| LINCOLN TOTAL | -39.72% | 85 | 141 | -21.96% | 327 | 419 |
| FMC MEXICO TOTAL | -45.20% | 3,053 | 5,571 | -28.06% | 11,298 | 15,705 |
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
Another nicely kept example of the newer Ranger.
