Ford Brazil sales decreased 48 percent to 1,277 units in July 2022 compared to July 2021 results.
Individual model sales performance was as follows:
During the first seven months of the 2022 calendar year, Ford Brazil sales decreased 61 percent to 10,710 units.
| MODEL | JUL 2022 / JUL 2021 | JULY 2022 | JULY 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 162 | * | * | 949 | * |
| KA | -100.00% | 0 | 145 | -99.96% | 4 | 10,204 |
| MAVERICK | * | 183 | * | * | 937 | * |
| MUSTANG | +271.43% | 26 | 7 | -33.33% | 158 | 237 |
| RANGER | -64.26% | 653 | 1,827 | -37.03% | 7,323 | 11,629 |
| TERRITORY | -74.52% | 67 | 263 | -60.12% | 640 | 1,605 |
| TRANSIT | * | 162 | * | * | 614 | * |
| FORD TOTAL | -48.13% | 1,277 | 2,462 | -60.64% | 10,710 | 27,207 |
After posting a slight sales increase in June, which brought an end to 29 consecutive months of declines for FoMoCo sales in the country, Ford Brazil sales experienced a sharply drop in July. In this fashion, The Blue Oval returned to its typical negative performance in July.
Ford’s best-selling model in Brazil, the Ford Ranger, suffered the highest drop among Ford’s current models in Brazil, thereby setting the brand’s overall negative result. At the same time, the Bronco Sport and Maverick – both of which recently launched in Brazil – saw volume drops compared to previous months.
Interestingly, the Ford Mustang was the only model that post an uptick in registrations on a year-over-year basis, albeit via low volume of only 26 units.
It's riding a big wave of success.
Interest-free financing and more on midsize luxury crossover.
An easier way to hook up a trailer.
Good enough to make China its fourth-largest market.
A super clean example of the seldomly-seen van.
