The 2022 Ford Maverick is the compact pickup everybody wants, and demand is so high that orders for the 2023 model year may in fact eclipse its sales figure through the end of the year. Perhaps unsurprisingly, the Maverick was recently among the top new vehicles selling at over MSRP, as dealers with little to no inventory are aware of how much they can charge shoppers desperately searching for an in-stock unit. That said, stock units are still leaving franchised stores at an extremely fast pace, according to the automaker’s October 2022 U.S. sales report.
According to the report, the 2022 Ford Maverick is still taking just six days to turn, the same rate as September. That is a bit slower than the pace it enjoyed in March, when it was taking just four days to turn. That said, it remains one of the fastest-moving Blue Oval products for sale right now, along with the Ford F-150 Lighting and Ford Mustang Mach-E. Through October, Maverick sales increased 123 percent from last year to 9,233 units, and Honda and Toyota owners are still the top competitive conquests for the pickup. It also continued to outsell its main rival, the Hyundai Santa Cruz through the third quarter.
Going forward, it is hard to determine when the Ford Maverick will become a common sight at U.S. dealers. As Ford Authority previously reported, CEO Jim Farley has all but given up on declaring an end to ongoing supply chain issues, and the automaker has already initiated an ordering rollover initiative to punt 2022 Ford Maverick order holders to the 2023 model year. This is becoming standard practice for the company, as the Ford F-150 Lightning faced a similar situation earlier this fall.
We’ll have more on the Ford Maverick soon, so subscribe to Ford Authority for the latest Ford Maverick news and for ongoing Ford news coverage.
It shows a lot of promise thus far.
He apparently tuned his pickup and now needs pricey repairs.
A nifty way to conceal additional lighting sources when they aren't needed.
The resulting mine will churn out massive amounts of the material when it's finished.
Not much has changed on that front.
A nice little touch under the hood.
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"Demand is so high" is a bit of a misnomer. Rather, production is so low that it gives the impression of insatiable desire. Don't get me wrong, it is popular. But the Maverick's popularity is distorted by Ford's inability to produce the product.
I mean they had 80,000 orders submitted when order banks opened up . If that’s not high demand what is ?
Rhetorical question: How many of those orders wouldn't have happened this year if people could have gotten their Maverick the year prior? This is what I mean by distortion. If Ford could have fulfilled the orders when people wanted them, then they wouldn't have the orders now.
They sold out of 2023 production in 5 days... They didn't even launch the build and launch tool fast enough for people use.
And all this demand is without one single commercial on any avenue. Only an idiot would make a statement like that?
We know the Maverick is in demand and this site keeps posting stories about sales yada yada yada. How about a story on Maverick production status? How many Mavericks can Ford build per month? How long to get the vehicle after you receive a VIN?. What are the production projections?. How long do they expect it to take to fill the 80K orders Ford received for the 2023 model. That would be useful information. More article about trim packages and sales incentives for a vehicle that is generally not available are useless. I received confirmation on my 2023 order and hope to see it sometime next summer.
I AGREE 100 % WITH THE LAST COMMENT.
I ordered a 2022 Maverick Lariat over a year ago, never received a build date, and it was rolled over to a 2023 when the order banks opened in September. I feel like I may never see this mythical vehicle, those of us that have been waiting over a year don't seem to be getting any priority over new orders. I have contacted the Ford service team, they were not able to answer any questions and now even refuse to respond to me. This has been my worst vehicle purchasing experience in sixty years.
I ordered my Lariat lux Oct.4 2022 received it Sept. 28th 2023. I feel very lucky and it was definitely worth the wait, 3K miles and my average is over 42MPG 60% highway driving. I ordered it from a quality Ford Dealer (Sunset Ford) they have a lot of allegations and they honored MSRP plus the original price. I ordered another one the first day the banks opened and am willing to wait as long as it takes. Could not be happier with my truck.
2023 ???
Jon, your plight is the same as mine. I ordered a Maverick Hybrid Lariat October 16, 2022. Never received a vin and was told it would be converted to 2023. Funny never heard anything recently but found a 2022 on a lot special ordered by the dealer in June 2022. Something rotten here! No favoritism though….I work at Ford…….
I ordered a 2022 Maverick XLT over a year ago. I also have never received a build date. The only information is the "Sorry about that" emails from Ford that arrive four months apart concerning the delay and the on going supply chain issue.
I ordered a Maverick Lariat within the hour when order book opened.
I truthfully believe that I will never see this vehicle. If mine gets pushed into 2024 I will find something else to buy and most likely not a Ford.
I ordered a truck not a unicorn.
Ordered a 2023 Maverick Lariat pretty much loaded and willing to wait, but I already have a nice truck, so waiting for me is no big deal. I do sympathize with those waiting who need it though. As a conservative I would recommend be careful how you use your voting power. So many traps out there in today's world!
Good friend of mine ordered a Maverick Hybrid over a year ago. They have received the "sorry" letters as well. They were also contacted by Ford to change their order to a 2023MY, but Ford also required them to alter their option choices and color as well. They did all of that and still have no word on when they will ever see their vehicle. Luckily they have a vehicle and the wait isn't impacting them other than their eventual trade-in value when/if the Maverick ever shows up.
Maybe they should retool the mustang plant to the Maverick.
When is big business going to learn, not everyone can purchase a 50k plus vehicle every 4-6 years (especially when they don't last anymore) Yes, it brings quicker profits to the company's but as in the Mavericks, reasonable priced transportation clearly provides more stable profits when people can afford to buy a new vehicle every 4-6 years like myself and a lot of other people used to do. It's been over 10 years since I've bought new and I hate this new norm. The amount of new ones I've bought in the past far exceeds profit of one current top end products and now that I can't afford new and can't order reasonable, I'm stuck. Wake up auto industry, brand loyalty and repeat business will win the race, not vaporware, overpricing and promises.