Ford Argentina sales decreased 41 percent to 1,180 units in May 2021 compared to May 2020 results. The figures place Ford as the seventh best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Fiat, Renault, Chevrolet and Peugeot.
Individual model sales performance was as follows:
During the first five months of the 2021 calendar year, Ford Argentina sales increased 24 percent to 13,822 units.
| MODEL | MAY 2021 / MAY 2020 | MAY 2021 | MAY 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 195 | * | * | 287 | * |
| ECOSPORT | -84.66% | 73 | 476 | -31.76% | 1,938 | 2,840 |
| F-SERIES | +105.26% | 39 | 19 | +114.46% | 178 | 83 |
| FIESTA | -88.89% | 1 | 9 | -92.90% | 12 | 169 |
| KA | -77.76% | 131 | 589 | -2.85% | 3,787 | 3,898 |
| KUGA | +1,700.00% | 18 | 1 | +423.53% | 178 | 34 |
| MONDEO | -47.83% | 12 | 23 | -75.00% | 57 | 228 |
| MUSTANG | -33.33% | 2 | 3 | +233.33% | 10 | 3 |
| RANGER | -43.32% | 471 | 831 | +74.63% | 5,955 | 3,410 |
| TERRITORY | * | 152 | * | * | 915 | * |
| TRANSIT | +581.82% | 75 | 11 | +620.00% | 468 | 65 |
| FORD TOTAL | -40.61% | 1,180 | 1,987 | +24.08% | 13,822 | 11,140 |
Ford Argentina sales fell substantially in May, only a month after posting a significant triple-digit increase in April. The decline in May sales was a result of new lockdown restrictions enacted by the Argentine authorities to contain the spread of COVID-19, which kept dealerships closed for a week.
Although most Ford models suffered significant sales drops in May, including the best-seller Ranger and the discontinued Ka / EcoSport, several nameplates managed to post positive sales figures over the past month, including the F-150, Kuga and Transit, which posted notable three- and four-digit sales gains.
In addition, the all-new Ford Bronco Sport registered 195 registrations during its second full month on sale in the local market, making it Ford’s second best-selling model in Argentina during May.
As Darrell Waltrip puts it, "You chose a fine time to leave me, loose wheel!"
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View Comments
Es preocupante la situacion de Ford en Argentina, el consumidor ya no confia en la marca.
Solo quedaria la opcion de importar los modelos recien lanzados, pero seria one line, ya
no hacen falta los concesionarios.