Ford Argentina sales decreased 7 percent to 2,077 units in February 2022 compared to February 2021 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Peugeot and Volkswagen.
Individual model sales performance was as follows:
During the first two months of the 2022 calendar year, Ford Argentina sales decreased 34 percent to 4,597 units.
| MODEL | FEB 2022 / FEB 2021 | FEBRUARY 2022 | FEBRUARY 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 138 | * | * | 451 | * |
| ECOSPORT | +57.31% | 527 | 335 | -32.61% | 965 | 1,432 |
| F-SERIES | +473.33% | 86 | 15 | +225.49% | 166 | 51 |
| KA | -98.88% | 4 | 357 | -99.31% | 13 | 1,877 |
| KUGA | -68.97% | 9 | 29 | +151.43% | 88 | 35 |
| MAVERICK | * | 106 | * | * | 106 | * |
| MONDEO | -87.50% | 1 | 8 | -47.37% | 10 | 19 |
| MUSTANG | * | 15 | 0 | +650.00% | 30 | 4 |
| RANGER | -27.60% | 850 | 1,174 | -33.94% | 1,997 | 3,023 |
| TERRITORY | +21.94% | 239 | 196 | +65.60% | 568 | 343 |
| TRANSIT | -0.98% | 101 | 102 | +42.25% | 202 | 142 |
| FORD TOTAL | -6.57% | 2,077 | 2,223 | -33.86% | 4,597 | 6,950 |
Ford Argentina sales were once again in the red in February 2022. Although last month’s dip was less pronounced than those of previous months, the result represents Ford’s tenth consecutive decline in the Argentine market. The lackluster performance is the result of a marked decline in both demand and supply.
The decrease in Ford Argentina sales was led by weak performance of the best-selling Ranger truck, which was also the case in January 2022. Sales of the domestically-built midsize pickup suffered a double-digit decline to below 1,000 units in February.
However, three nameplates managed to post sales gains, including the Ford EcoSport, F-Series and Territory. In addition, the all-new Ford Maverick accounted for its first 106 deliveries last month in Argentina, marking quite a solid start to sales of the new compact pickup.
The crossover continues to grow its sales total with each passing month.
It was one of just two to receive an award in that category.
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
