Ford Brazil sales decreased 46 percent to 1,650 units in May 2022 compared to May 2021 results.
Individual model sales performance was as follows:
During the first five months of the 2022 calendar year, Ford Brazil sales decreased 69 percent to 7,063 units.
| MODEL | MAY 2022 / MAY 2021 | MAY 2022 | MAY 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 120 | * | * | 558 | * |
| KA | -100.00% | 0 | 878 | -99.96% | 4 | 9,599 |
| MAVERICK | * | 176 | * | * | 511 | * |
| MUSTANG | -94.38% | 5 | 89 | -52.56% | 102 | 215 |
| RANGER | -15.03% | 1,215 | 1,430 | -41.08% | 5,336 | 9,056 |
| TERRITORY | -68.60% | 114 | 363 | -47.47% | 478 | 910 |
| TRANSIT | * | 10 | * | * | 25 | * |
| FORD TOTAL | -45.81% | 1,650 | 3,045 | -68.98% | 7,063 | 22,772 |
As has become customary, Ford Brazil sales experienced yet another sharp decline in May. Last month’s results continue to deepen the brand’s negative performance in the Brazilian market, where it has already accumulated a total of (count em!) 29 consecutive months of contraction while falling to 14th place among the best-selling automotive brands.
In May, all models offered by Ford in Brazil lost a healthy amount of sales volume. Although the Ranger remains The Blue Oval’s best-selling nameplate, and is also the only model that’s made in the South American continent, the midsize pickup truck continues to be in the red, losing momentum offered by the Storm special edition.
Additionally, the new Ford Maverick also saw a drop in sales volume during May when compared to April, which was compact pickup’s first full month on sale in Brazil. It’s unclear whether or for how long Ford can sustain this level of sales performance in Brazil, while its cross-town rival, Chevrolet, is seeing a substantial amount of success in the country due to a very different business strategy.
Joining a host of other Blue Oval models.
The first model from this generation we've seen in some time.
The exec calls Chinese EV automakers '700-pound gorillas.'
It lost some ground to its cross-town rival in recent months, however.
A rather bizarre incident, indeed.
