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U.S. Ford Motor Company Sales Up 27 Percent In August 2022

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Ford Motor Company sales increased 27 percent to 158,088 units during August 2022 in the United States. Sales increased at both FoMoCo brands, Ford and Lincoln.

“F-Series was America’s best-selling truck, best-selling hybrid truck and best-selling electric truck with F-150 Lightning in August. Ford’s overall electric vehicle portfolio expanded four-fold in August, while conquesting from competitors at a rate over 60 percent,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “The all-new electric F-150 Lightning had its best month since launch, while sales of our gas engine lineup grew 25%, electric vehicles 307% and hybrids achieved a new August sales record with 7,302 vehicles sold,” he added.

FoMoCo Sales Notes – U.S. August 2022

Sale types:

  • Total Ford Motor Company sales during August 2022 increased 27.3 percent to 158,088 units
    • Truck sales totaled 83,347 units, up 13.2 percent total and up 9 percent at retail
    • SUV sales totaled 71,201 units, up 47.7 percent total and up 50.9 percent at retail
    • Electrified sales totaled 5,897 units, up 3 percent total and up 259.0 percent at retail
  • Ford’s total U.S. share in August grew to 13.4 percent as sales outperformed the industry
    • Ford is America’s best-selling auto brand for the second month in a row. While sales for the overall industry were up 4.8 percent over a year ago, Ford grew at a faster pace during the month. As a result, total Ford market share increased 2.4 percentage points from August of last year to its current level.
    • Demand is strong – retail orders for 2023 model year vehicles totaled over 76,000 orders – up 41 percent compared to 2022 model year vehicle orders from a year ago
  • Ford continues as America’s best-selling pickup brand, posting sales of 65,446 pickups in August – up 8.0 percent from a year ago, thanks to demand for F-Series, Ranger and Maverick. Year-to-date, Ford’s overall share of the greater pickup segment increased 0.6 percentage points in August to 28.3 percent
    • Ford’s F-Series was not only America’s best-selling truck in August, but also the best-selling electric and hybrid truck.
    • During the first eight months of 2022, F-Series trucks expanded their sales lead over their second-place competitor to 85,411 trucks
  • Ford electric vehicle sales expanded four-fold over a year ago, growing almost four times faster than the EV segment and conquesting from competitors at a rate of over 60 percent
    • Ford now ranks as America’s second bestselling EV brand behind only Tesla
    • Sales of Ford hybrids hit a new August sales record, with 7,302 vehicles sold – a 9.0 percent increase over a year ago. Ford’s share of the hybrid vehicle segment is now 13.0 percent year-to-date – up 3.3 percentage points over last year, placing Ford second to only Toyota this year in hybrid vehicle sales
  • Ford brand SUVs totaled 64,808 SUVs for the month
    • The Ford Bronco family, including the Bronco Sport, saw August sales total 14,587 SUVs – up 54.7 percent over a year ago
    • With strong inventory flows, Explorer sales increased 125 percent. Sales of Ford’s recently-refreshed (for the 2022 model year) Expedition increased 22.0 percent, while the Escape Hybrid saw sales increase 12.7 percent over last year
  • Lincoln SUV sales totaled 6,393 SUVs – up 24.9 percent over August last year
    • Lincoln’s best-selling vehicle, the Corsair, more than doubled its sales from a year ago, with a 146 percent increase
    • Meanwhile, the Lincoln Aviator also more than doubled sales on improved inventory flow with 1,731 SUVs sold

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales increased 27.5 percent to 151,695 units:

Lincoln sales increased 24 percent to 6,393 units:

During the first eight months of the 2022 calendar year, Ford Motor Company sales decreased 0.2 percent to 1,237,850 units.

Sales Results - August 2022 - USA - Ford

MODELAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO+267.47% 10,0322,730+1,008.92%75,495 6,808
BRONCO SPORT-31.99% 4,5556,698+1.72%70,712 69,518
E-SERIES+15.74% 3,9783,437-16.85%19,325 23,240
E-TRANSIT* 404**3,938 *
ECOSPORT+36.04% 2,9292,153-26.36%24,078 32,697
EDGE-3.98% 5,2905,509+28.76%62,077 48,213
ESCAPE+24.08% 13,27210,696-3.27%97,046 100,329
EXPEDITION+22.02% 6,5345,355-37.65%36,362 58,320
EXPLORER+124.69% 19,0768,490-0.30%139,666 140,082
F-150 LIGHTNING* 2,373**6,842 *
F-SERIES-2.46% 55,91057,321-12.20%414,127 471,667
GT-36.36% 711-23.66%71 93
HEAVY TRUCKS+23.17% 1,026833-3.83%8,327 8,659
MAVERICK* 3,175**48,648 *
MUSTANG+56.12% 3,5332,263-13.55%33,144 38,337
MUSTANG MACH-E+115.47% 3,1201,448+49.13%25,765 17,277
RANGER+21.92% 3,9883,271-38.17%41,801 67,602
TRANSIT+20.37% 9,8268,163-19.28%55,586 68,860
TRANSIT CONNECT+355.90% 2,667585-3.38%18,586 19,237
FORD TOTAL+27.45% 151,695119,022-0.08%1,181,596 1,182,575

Sales Results - August 2022 - USA - Lincoln

MODELAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR+125.98% 1,731766+6.26%14,608 13,748
CORSAIR+146.33% 2,116859+21.21%18,139 14,965
NAUTILUS-34.57% 1,7452,667-1.10%15,339 15,510
NAVIGATOR-3.03% 801826-26.09%8,168 11,052
LINCOLN TOTAL+24.04% 6,3935,154-3.53%56,254 58,315

Sales Results - August 2022 - USA - FMC Totals

BRANDAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL+27.45% 151,695119,022-0.08%1,181,596 1,182,575
LINCOLN TOTAL+24.04% 6,3935,154-3.53%56,254 58,315
FMC USA TOTAL+27.31% 158,088124,176-0.24%1,237,850 1,240,890

About The Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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