Ford Argentina sales increased 28 percent to 3,347 units in September 2023. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Fiat, Volkswagen and Renault.
Individual model sales performance was as follows:
During the first nine months of the 2023 calendar year, Ford Argentina sales increased 35 percent to 28,839 units.
MODEL | SEP 2023 / SEP 2022 | SEPTEMBER 2023 | SEPTEMBER 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
BRONCO SPORT | -85.58% | 15 | 104 | -33.01% | 749 | 1,118 |
ECOSPORT | -98.59% | 5 | 355 | -58.18% | 1,544 | 3,692 |
F-SERIES | +300.00% | 20 | 5 | +60.20% | 471 | 294 |
KUGA | -100.00% | 0 | 38 | -97.42% | 7 | 271 |
MAVERICK | +365.00% | 186 | 40 | +14.40% | 2,375 | 2,076 |
MUSTANG | +200.00% | 3 | 1 | +162.00% | 131 | 50 |
RANGER | +101.42% | 2,687 | 1,334 | +95.39% | 18,898 | 9,672 |
TERRITORY | -42.69% | 290 | 506 | -0.14% | 2,857 | 2,861 |
TRANSIT | -41.81% | 135 | 232 | +36.88% | 1,748 | 1,277 |
FORD TOTAL | +27.65% | 3,347 | 2,622 | +34.74% | 28,839 | 21,403 |
September marked the tenth consecutive month of growth in Ford Argentina sales, with one of the best growth rates among the main players in the country. In fact, The Blue Oval’s sales performance contrasts with the notable falls of several of its rivals and the Argentine market – which contracted 3.1 percent last month.
Ford Argentina’s notable improvement during September was driven by the solid performance of the locally manufactured and all-new Ford Ranger, which continued to hold both its records and its level of competitiveness when compared to its chief rivals. Ford’s midsize pickup was the country’s third best-selling nameplate for the month, surpassing the best-selling Toyota Hilux for the second month in a row.
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