Lincoln sales in the United States fell seven percent to 6,470 units during the January 2025. Individual model sales performance was as follows:
| MODEL | JAN 2025 / JAN 2024 | JANUARY 2025 | JANUARY 2024 |
|---|---|---|---|
| AVIATOR | -22.86% | 1,434 | 1,859 |
| CORSAIR | -18.14% | 1,683 | 2,056 |
| NAUTILUS | +19.22% | 2,425 | 2,034 |
| NAVIGATOR | -10.42% | 928 | 1,036 |
| LINCOLN TOTAL | -7.37% | 6,470 | 6,985 |
Three of Lincoln’s four nameplates were in the red during January 2025, including the Lincoln Aviator (down 23 percent), Corsair (down 18 percent) and Lincoln Navigator (down 10 percent). The only bright spot was the Lincoln Nautilus, which saw sales jump a very healthy 19 percent to 2,425 units.
We posit that Nautilus sales increased due to the competitiveness of the all-new model, helped by ample inventory. Meanwhile, the Corsair – refreshed for the 2023 model year – is seeing tough competition from the likes of the all-new Lexus NX. The drop in Aviator sales is curious given that the refreshed model has launched, making the model even more competitive in the marketplace.
Looking ahead, we expect the Navigator to post a healthy jump once the next-generation model has fully launched and is enjoying healthy inventory levels.
Helping to make up for a general lack of motor sound.
It's a bit of a fixer-upper, however.
A bit lower than the overall market, at least.
A bit of a pivot, to say the least.
And setting a series record while they were at it.
Joining the F-150 Lightning, Escape, and Nautilus.
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Only 928 Lincoln Navigators were sold in January 2025, would that have something to do with the Brilliant Dianne Craig raising the base price of the 2025 Lincoln Navigator to $101,900 up from $85,260 for the 2024 entry level Lincoln Navigator, 2025 Lincoln Navigator sales will be under 12,000 units. Dianne Craig also eliminated 2wd Navigators for the 2024 MY, 2023 Lincoln Navigator base price was $79,330. Lincoln will be China-only by 2030.
Exactly. I grew up in a Ford/Lincoln family. Now in my senior years had been thinking of perhaps a new Navigator. But, when the lowest priced model starts at 100k+??? My gosh, what are they thinking? Very few folks will ever believe a gussed up Ford Expedition is worth that kind of money. I can actually buy a very nice BMW or Mercedes for less, and have a nicer vehicle.
Exactly, I can purchase a 2026 Genesis GV80, top of the line, and I can't reach 90K.
No comparison, better service, warranty, navigation, etc.
I was going to buy Corsair. But then I found that they removed Park Assist option. I do not like it. So instead of Corsair I am going to buy a different car.
Park assist is dumb. Learn to park you own car.
Lincoln Park Assist parked itself perfectly. Better than you ever will.
I own a 2020 Nautilus . It is a great vehicle and was reasonably priced in 2020. There are many 2019 to 2022 Lincoln Nautilus on the road. I agree the recent price increases of the Lincoln line are hurting their sales. Lincoln needs to stay true to their customer base.
Discontinuing the Aviator PHEV was a big mistake.
As long as there are USA made alternatives, I'll spend money with those mfg's. I have been part of a loyal Ford family for decades. Importing from China just rubs me the wrong way and will force me to buy other.
Lincoln needs to update the Corsair and Aviator to match the new Nautilus and Navigator. New body panels and interior should do the trick. I agree that the Aviator needs a hybrid option again.
I would have bought another Lincoln but Lincoln did nothing when the 2.0 litre eco boost motor went in my 2017 Lincoln MKZ which only had 90,000km(55000 mi.) . Cost me $9000.00. Dumped it and bought a German brand. Buyer beware of Ford eco boost engines
How about making a MKZ black label model again, not everyone wants an SUV. I love my MKZ black label I just wish they didn’t stop making them.
They fixed the eco boast engine starting in 2020. I had an engine replaced on my 2019 MKC due to coolant intrusion, now I have a 2025 Corsair which runs smooth and no problems.