Lincoln Navigator sales increased in the United States while recording 77 deliveries in Mexico during the fourth quarter 2024.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAVIGATOR | +8.00% | 4,497 | 4,164 | -11.50% | 15,531 | 17,549 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAVIGATOR | * | 0 | * | * | 0 | 0 |
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| NAVIGATOR | -26.67% | 77 | 105 | -26.45% | 267 | 363 |
The Lincoln Navigator family (see running Lincoln Navigator sales) – comprised of the regular-length Navigator and extended-length Navigator L – remained in second place among full-size luxury SUVs in Q4 2024 when ranked by sales volume as sales grew eight percent to 4,497 units.
Sales of the Cadillac Escalade duo (see running Cadillac Escalade sales) – consisting of the regular-length Cadillac Escalade and extended-length Cadillac Escalade ESV (combined this quarter) continued to lead the field with a 27 percent uptick in sales to 13,009 units (compared to Q4 2023), outpacing the Navigator nearly three-to-one this time around. The Infiniti QX80 moved up to third, despite a 16 percent slip to 2,929 units, followed by the Lexus LX with a 20 percent uptick to 2,018 deliveries. Meanwhile, the Jeep Grand Wagoneer family, which is comprised of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, fell to last place, posting a 29 percent drop to 1,774 sales.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOTAL | +10.08% | 24,227 | 22,009 | -4.30% | 85,660 | 89,511 | ||
| CADILLAC ESCALADE | +27.46% | 13,009 | 10,206 | 54% | 46% | -1.65% | 41,001 | 41,689 |
| LINCOLN NAVIGATOR | +8.00% | 4,497 | 4,164 | 19% | 19% | -11.50% | 15,531 | 17,549 |
| INFINITI QX80 | -15.62% | 2,929 | 3,471 | 12% | 16% | -18.56% | 10,339 | 12,696 |
| LEXUS LX | +19.76% | 2,018 | 1,685 | 8% | 8% | -1.85% | 6,830 | 6,959 |
| JEEP GRAND WAGONEER | -28.55% | 1,774 | 2,483 | 7% | 11% | +12.63% | 11,959 | 10,618 |
The Navigator family earned a 19 percent segment share. The Escalade duo combined for a 54 percent share, accounting for over half of all sales here. The QX80 posted a 12 percent share, and the LX held an eight percent share, while the Grand Wagoneer duo earned a seven percent share.
For reference, we’ve included sales figures for full-size luxury unibody crossovers below, namely the BMW X7 and Mercedes-Benz GLS-Class, which are typically cross-shopped against the mechanically different body-on-frame SUVs in this segment. The X7 and GLS are smaller than the regular Navigator, and of course even smaller than the Navigator L, with the two crossovers being closer in size to the Lincoln Aviator. The Audi Q9 will arrive at some point as a new rival. Nevertheless, sales of the unibody crossovers again outpaced Lincoln’s body-on-frame SUV during Q4 2024.
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| X7 | +12.45% | 9,953 | 8,851 | +2.90% | 29,632 | 28,797 |
| GLS-CLASS | -1.72% | 7,422 | 7,552 | +16.93% | 28,129 | 24,056 |
| TOTAL | +5.93% | 17,375 | 16,403 | +9.29% | 57,761 | 52,853 |
The full-size luxury SUV segment expanded 31 percent to 24,227 units in Q4 2024, meaning that combined Navigator sales underperformed the segment average.
The Lincoln Navigator posted a decent uptick of eight percent, remaining the second best-selling nameplate in the full-size luxury SUV segment. Its chief rival, the Cadillac Escalade, outsold it nearly three-to-one, and unibody crossovers bested it as well.
However, the all-new 2025 Navigator should help Lincoln’s flagship compete more favorably against the newly refreshed 2025 Escalade as FoMoCo launches it best take yet on threatening GM’s dominance in this space. Both 2025 model year SUVs have now arrived, ready to boost sales for their respective luxury marques.
Notably, the Navigator does not have an answer to, and will not challenge, the high-performance, supercharged Escalade-V.
Check out the Ford Authority comparison of 2025 Lincoln Navigator Pricing vs 2025 Cadillac Escalade, with the base price of the former now starting at a cool $102K.
There were few changes for the 2024 Lincoln Navigator, though it does drop standard rear-wheel drive in favor of all-wheel drive. Here is a guide to every 2024 Navigator wheel and package.
The next-generation 2025 Lincoln Navigator debuts with a new versatile split gate, overhauled interior, and revised styling, just three years after the last update in 2022. The fresh look up front shows a revamped grille design and an integrated light bar, while the dash sports a massive 48-inch panoramic display spanning the entire width, coupled with an 11.1-inch center touchscreen. Second-row passengers get available Power Tailored captain’s chairs that are power-adjustable, heated, ventilated, and feature a massaging function.
The new ride comes with standard 22-inch wheels at each corner, while 24-inch wheels are available for the first time ever.
The all-new 2025 Lincoln Navigator carries on with the twin turbocharged 3.5L V6 EcoBoost engine, which produces 440 horsepower and 510 pound-feet of torque. It’s mated to the 10-speed automatic transmission and standard four-wheel drive, coupled with an adaptive suspension with continuously controlled damping. It is also slated to receive a hybrid of some sort down the road.
Largely using suspension mods, plus a tune.
Helping to prevent damage from occurring.
It seemingly struck a chord with viewers.
The idea is to monitor risk and prevent disruptions rather than reacting to them.
A true value proposition, though it's limited to just 700 units.
View Comments
Lincoln Navigator sales increased because of a $10,000 rebate offered by Ford Motor Company for 2024 models. 2025 sales are only 1,922 thru Feb 28, 2025, still less than 2024's dismal sales of 2,229 for the same period, the starting price of $101,990 will keep sales well below 2024's dismal sales unless Ford Motor Company offers a $20,000 rebate and 0% financing for 72 months. A hybrid is a bad idea since under the Unqualified Dianne Craig pricing policies, it will be priced well above the base price of the ICE vehicle.
It is laughable. 2023-2024 sales were down 2,000 units, and sales were just better than a third of the Escalade. Price doesn’t seem to be an impediment for Cadillac buyers.