Ford Argentina sales decreased 70 percent to 1,353 units in March 2020 compared to March 2019 results. The figures place Ford as the sixth best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Chevrolet, Renault and Fiat.
The dramatic drop in Ford sales takes place during the first month that the COVID-19 virus impacts the Argentine auto market, as the nation’s authorities closed new car registrations on March 19th.
Eight of the nine models that Ford sells in Argentina suffered large sales contractions, all in the double-digits. Meanwhile, March represented the second month that the F-150 full-size pickup was sold in the country.
Individual model sales performance was as follows:
During the first three months of the 2020 calendar year, Ford Argentina sales decreased 46 percent to 8,734 units.
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -65.67% | 322 | 938 | -37.49% | 2,286 | 3,657 |
| F-SERIES | * | 26 | * | * | 55 | * |
| FIESTA | -98.00% | 9 | 449 | -89.85% | 160 | 1,576 |
| FOCUS | -93.68% | 40 | 633 | -80.17% | 343 | 1,730 |
| KA | -64.88% | 582 | 1,657 | -44.04% | 3,153 | 5,634 |
| KUGA | -96.00% | 2 | 50 | -69.16% | 33 | 107 |
| MONDEO | -61.80% | 34 | 89 | -49.54% | 164 | 325 |
| RANGER | -51.50% | 323 | 666 | -16.54% | 2,442 | 2,926 |
| TRANSIT | -42.31% | 15 | 26 | -63.16% | 49 | 133 |
| FORD TOTAL | -70.02% | 1,353 | 4,513 | -45.76% | 8,734 | 16,102 |
Taking a page out of the Maverick's book.
All that Electric Spice looks pretty good, if we do say so ourselves.
It has remained with the original owner's family since new, too.
Three words: tech, advertising, and business.
Another nicely kept example of the newer Ranger.
