Ford Brazil sales decreased 76 percent to 2,462 units in July 2021 compared to July 2020 results.
Individual model sales performance was as follows:
During the first seven months of the 2021 calendar year, Ford Brazil sales decreased 62 percent to 27,207 units.
| MODEL | JUL 2021 / JUL 2020 | JULY 2021 | JULY 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -98.08% | 40 | 2,078 | -75.24% | 2,964 | 11,973 |
| KA | -97.77% | 145 | 6,511 | -78.79% | 10,204 | 48,101 |
| MUSTANG | -84.44% | 7 | 45 | +4.87% | 237 | 226 |
| RANGER | +5.67% | 1,827 | 1,729 | +11.31% | 11,629 | 10,447 |
| TERRITORY | * | 263 | * | * | 1,605 | * |
| FORD TOTAL | -76.35% | 2,462 | 10,408 | -61.64% | 27,207 | 70,931 |
Ford Brazil sales fell once more in July, deepening its ongoing negative performance. The results represent the 19th consecutive month of contraction for The Blue Oval brand in the South American country. However, it's worth noting that the July performance represented a slight improvement compared to the even worse performance in June.
As such, most of the nameplates Ford sells in Brazil were in the red last month. The only exception was the Ranger, which posted a healthy increase of six percent, reinforcing its place as the brand's best-selling model in the Brazilian market.
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