Ford Colombia sales increased 20 percent to 548 units in March 2024.
Individual model sales performance was as follows:
During the first three months of the 2024 calendar year, Ford Colombia sales increased 28 percent to 1,757 units.
| MODEL | MAR 2024 / MAR 2023 | MARCH 2024 | MARCH 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +562.50% | 53 | 8 | +283.67% | 188 | 49 |
| ECOSPORT | * | 0 | * | * | 1 | * |
| EDGE | -35.29% | 11 | 17 | -45.90% | 33 | 61 |
| ESCAPE | +252.50% | 282 | 80 | +302.31% | 869 | 216 |
| EXPEDITION | -20.00% | 4 | 5 | +20.00% | 18 | 15 |
| EXPLORER | +2.50% | 41 | 40 | -8.64% | 148 | 162 |
| F-150 LIGHTNING | * | 0 | * | * | 1 | * |
| F-SERIES | -19.23% | 21 | 26 | -19.40% | 54 | 67 |
| MUSTANG | +66.67% | 5 | 3 | 0.00% | 5 | 5 |
| RANGER | -52.54% | 131 | 276 | -44.02% | 440 | 786 |
| FORD TOTAL | +20.18% | 548 | 456 | +28.34% | 1,757 | 1,369 |
In contrast to the broader Colombian auto market, Ford Colombia sales solidly increased in March. Ford continues to perform well in the country and has now increased sales for six months counting.
Once again, Ford Colombia’s performance during the month of March was driven by the the Ford Escape. The Escape marked significant three-digit growth that added more than 200 units to the year-on-year result, consolidating itself as the brand’s best-selling model in the Colombian market.
In addition, the Ford Bronco Sport stands out, as well as the Ford Mustang and Ford Explorer. In contrast, Ford’s pickup line significantly underperformed, with declines in the Ford Ranger and F-Series line.
Closing the week at $11.65 per share.
No offers are available on all-electric full-size pickup truck.
It was a bit early for folks on the West Coast.
A potentially useful feature.
Along with a couple of minor updates.
The trucks will replace the base's aging fleet.
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1757 units in three months? For an entire country. That's a little over one days' production at a single assembly plant. Sure hope somebody at the glass house has a good justification for this. Sure doesn't sound like a well thought out business plan.