The value of Ford stock increased two percent during the July 8th, 2024 – July 12th, 2024 timeframe. Shares closed the week at $14.03, which represented a two percent increase, or $1.19 increase in value compared to the prior week’s closing value of $12.84.
Movement & Ranges
| Date | Open | Close/Last | High | Low |
|---|---|---|---|---|
| 07/12/2024 | $13.53 | $14.03 | $14.21 | $13.53 |
| 07/11/2024 | $13.25 | $13.47 | $13.54 | $13.25 |
| 07/10/2024 | $12.95 | $13.17 | $13.21 | $12.91 |
| 07/09/2024 | $12.96 | $12.90 | $13.07 | $12.88 |
| 07/08/2024 | $12.97 | $12.98 | $13.20 | $12.92 |
By comparison, shares of General Motors increased in value by $2.49, or five percent, during the same timeframe.
The increase of Ford shares during the week follows a two percent increase from last week, which in turn followed a six percent increase during the preceding five day trading period.
There was one major announcement and two product reveals during the week. Ford announced that it will receive reduced incentives from Michigan over the downsized EV battery plant currently under construction. It also revealed the Ford Capri and the Ford Raptor T1+ off-road performance pickup.
Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:
- An expansion and spinoff for Ford’s leading commercial vehicle business with a suite of software services that drive loyalty and recurring revenue streams.
- An alliance with German automaker Volkswagen.
- Adding more affordable vehicles to Ford’s global lineup, including in North America.
- Having Ford Europe transition to zero-emissions vehicles by 2027 and switch completely over to full EVs by 2030.
- The launch of Ford Ion Park, a facility designed to facilitate R&D initiatives on battery production.
- An investment in Solid Power, a producer of solid-state batteries.
- BlueOvalSK, a joint venture between Ford and SK Innovation, Ford’s preferred supplier of EV batteries, which will bolster Ford’s EV manufacturing ambitions, specifically at two upcoming facilities expected to come online in 2026
- A partnership with Google that will transform the company’s manufacturing operations and see future Ford Motor Company vehicles sport Android-powered infotainment systems.
- Buyout programs for employees involved in legacy ICE powertrain and platform development and general workforce reductions to cut costs amid the EV pivot.
- Realigning markets according to what’s outlined in the Ford+ plan, which seeks cost reductions in underperforming regions such as South America and India, in addition to reducing overall headcounts via attrition.
- Supporting green initiatives with a comprehensive sustainable financing framework.
- Working with semiconductor manufacturer GlobalFoundries to secure additional microchips for its vehicles.
- Securing batteries from multiple companies wherever possible.
- Developing Ford Pro as a one-stop shop for commercial fleet management as it relates to fully electric work vehicles.
- Further strengthening its digital and connected services by entering into collaborations with companies like Stripe and ADT for payment systems and vehicle security, respectively.
- The creation of Ford Blue and Ford Model e, two divisions tasked with gasoline and fully electric vehicle development, respectively.
- Making current and future Ford EVs more compatible with the Tesla Supercharger network via a new agreement.
- Flexible EV production timing as demand for battery electric vehicles remains unpredictable.
- The development of a third, low-cost EV platform to head off Chinese competition.
- A streamlined EV production rollout and the ability to offer gasoline, hybrid, and fully electric vehicles across the globe and flexible production that can adapt to consumer tastes.
Stock Performance Year-To-Date
| Month | Opening Value |
|---|---|
| January 2nd | $12.04 |
| February 1st | $11.82 |
| March 1st | $12.53 |
| April 1st | $13.33 |
| May 1st | $12.16 |
| June 3rd | $12.25 |
| July 1st | $12.56 |
Ford share values are now 17 percent when compared to the first day of trading in 2024. Wall Street continues to grapple with how it should evaluate legacy automakers in the wake of the ongoing EV transition. That said, Ford has frequently shifted its EV product plans and goals, likely adding to skepticism from investors. It has now settled on an “everything for everyone” approach to its lineup that gives buyers a choice between gas, hybrid, and all-electric vehicles.
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