Ford Argentina sales increased 23 percent to 4,241 units in July 2024 compared to July 2023. The figures placed Ford as the third best-selling car brand in Argentina, behind Toyota and Volkswagen.
Individual model sales performance was as follows:
During the first seven months of the 2024 calendar year, Ford Argentina sales decreased 10 percent to 19,917 units.
| MODEL | JUL 2024 / JUL 2023 | JULY 2024 | JULY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | * | 18 | * | * | 27 | * |
| BRONCO SPORT | +266.67% | 165 | 45 | +1.68% | 725 | 713 |
| ECOSPORT | -100.00% | 0 | 17 | -99.48% | 8 | 1,535 |
| F-SERIES | -97.96% | 1 | 49 | -82.52% | 72 | 412 |
| KUGA | +3,300.00% | 34 | 1 | +1,580.00% | 84 | 5 |
| MAVERICK | +78.68% | 486 | 272 | -5.73% | 1,990 | 2,111 |
| MUSTANG | -87.50% | 1 | 8 | -80.34% | 23 | 117 |
| RANGER | +34.23% | 2,843 | 2,118 | -0.50% | 13,265 | 13,331 |
| TERRITORY | -32.04% | 490 | 721 | +25.84% | 2,990 | 2,376 |
| TRANSIT | -2.45% | 199 | 204 | -48.71% | 713 | 1,390 |
| FORD TOTAL | +23.21% | 4,241 | 3,442 | -9.64% | 19,917 | 22,043 |
Ford Argentina sales solid performance in July solidifies the brand’s momentum in the country, which represents the second consecutive monthly increase after June – and after having suffered a previous five-month period of contraction. In fact, the 4,241 deliveries represent the best volume in Ford’s recent history in the Argentine market, and allowed it to climb onto the podium for the first time in a while.
July’s solid numbers were driven by improved sales of several Ford Argentina models, led by the locally manufactured Ford Ranger. The pickup continues to increase in popularity and win over more customers, further establishing itself as the brand’s best-selling model in that and other South American nations.
Likewise, July’s improvement was helped by other models which recorded double, triple, and quadruple digit increases – in the case of the low-volume Ford Kuga. Among them, the most significant increase was the Ford Maverick, which almost doubled its volume year-on-year and almost matched the Ford Territory’s figure.
Bronco and Bronco Sport moved more than 39K units.
With an estimated 400 miles of range and a $60k price tag.
A key cost savings measure for the automaker.
A nifty way to keep things cool on the go.
It actually traveled further on a charge than it did when new.
