Ford Motor Company sales decreased 11 percent to 147,831 units during September 2024 in the United States. Sales decreased at Ford and increased at Lincoln.
“Different lifestyles and use cases require unique types of power,” said President of Ford Blue and Ford Customer Service Division, Andrew Frick. “We’ve listened to customers to offer them vehicles with powertrains to meet their specific needs, and their response validates our product strategy,” he added.
Ford sales decreased 11.91 percent to 139,561 units:
Lincoln sales increased 15.94 percent to 8,270 units:
During the first nine months of the 2024 calendar year, Ford Motor Company sales increased 2.7 percent to 1,548,172 units.
| MODEL | SEP 2024 / SEP 2023 | SEPTEMBER 2024 | SEPTEMBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | -19.84% | 7,762 | 9,683 | -15.87% | 76,948 | 91,468 |
| BRONCO SPORT | -2.08% | 8,805 | 8,992 | -2.09% | 94,357 | 96,375 |
| E-SERIES | +7.79% | 3,030 | 2,811 | -3.46% | 29,447 | 30,502 |
| E-TRANSIT | +25.72% | 1,178 | 937 | +67.41% | 9,256 | 5,529 |
| EDGE | -65.24% | 2,894 | 8,325 | -13.14% | 61,412 | 70,701 |
| ESCAPE | -15.68% | 11,745 | 13,929 | +6.62% | 110,476 | 103,613 |
| EXPEDITION | -22.77% | 4,159 | 5,385 | +3.01% | 58,124 | 56,427 |
| EXPLORER | -25.84% | 12,216 | 16,473 | +6.27% | 146,799 | 138,132 |
| F-150 LIGHTNING | +80.71% | 1,686 | 933 | +86.03% | 22,807 | 12,260 |
| F-SERIES | -1.16% | 57,050 | 57,721 | -5.90% | 528,028 | 561,110 |
| HEAVY TRUCKS | -12.78% | 1,126 | 1,291 | -7.16% | 10,396 | 11,198 |
| MAVERICK | +8.34% | 8,673 | 8,005 | +64.08% | 108,996 | 66,430 |
| MUSTANG | -59.42% | 2,668 | 6,575 | +3.31% | 36,485 | 35,315 |
| MUSTANG MACH-E | -41.09% | 3,459 | 5,872 | +23.35% | 35,626 | 28,882 |
| RANGER | +345.35% | 4,458 | 1,001 | -2.62% | 30,679 | 31,503 |
| TRANSIT | +9.35% | 8,652 | 7,912 | +13.51% | 105,025 | 92,523 |
| TRANSIT CONNECT | -100.00% | 0 | 2,587 | -37.83% | 8,781 | 14,124 |
| FORD TOTAL | -11.91% | 139,561 | 158,432 | +1.73% | 1,473,642 | 1,448,631 |
| MODEL | SEP 2024 / SEP 2023 | SEPTEMBER 2024 | SEPTEMBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | +107.57% | 2,578 | 1,242 | +80.42% | 17,457 | 9,676 |
| CORSAIR | -15.73% | 2,110 | 2,504 | +12.89% | 19,736 | 17,483 |
| NAUTILUS | +19.65% | 2,369 | 1,980 | +39.19% | 26,303 | 18,897 |
| NAVIGATOR | -13.79% | 1,213 | 1,407 | -17.56% | 11,034 | 13,385 |
| LINCOLN TOTAL | +15.94% | 8,270 | 7,133 | +25.38% | 74,530 | 59,441 |
| BRAND | SEP 2024 / SEP 2023 | SEPTEMBER 2024 | SEPTEMBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -11.91% | 139,561 | 158,432 | +1.73% | 1,473,642 | 1,448,631 |
| LINCOLN TOTAL | +15.94% | 8,270 | 7,133 | +25.38% | 74,530 | 59,441 |
| FMC USA TOTAL | -10.71% | 147,831 | 165,565 | +2.66% | 1,548,172 | 1,508,072 |
Interest-free longterm financing available on all-electric crossover.
Which could be useful for those that live in certain areas.
Reducing auto tariffs from 25 percent to 15 percent.
A pretty amazing feat, given the abuse it suffered.
Taking over for Kevin Legel, who is retiring after 32 years.
And some pretty unique styling cues.
View Comments
Like I've said before, it's the "F-150 Company". Take that away and it's not pretty. And most of those have NOTHING to do with Jim's new desire of the moment to only sell fun vehicles.
Take everything else away and it's VERY pretty. Every year Ford turns out over 700K highly profitable F-series, it's Ford's i-Phone. In fact, it's the other products that WallStreet uses to mask the truck business (not to mention Ford Pro).
This is a very ugly report. Bronco is down. Mustang is down. Nearly all SUV/CUVs are down. Aside from commercial and pickup trucks, Ford has become irrelevant to the consumer. JF, congratulations on shooing your customers to the competition.
That’s what happens when you eliminate securicode! I canceled a fleet order for 50 trucks due to no securicode! Will be giving my business to Chevrolet.
Ford is not on the shopping list of most consumers looking for a SUV/ car .. and is doing terrible in large cities and non pickup truck states. Ford market share has been declining and Ford needs new leadership. Ford is selling almost half of what they sold in the mid 90's.