Ford Brazil sales increased 65 percent to 4,753 units in November 2024 compared to November 2023.
Individual model sales performance was as follows:
During the first 11 months of the 2024 calendar year, Ford Brazil sales increased 71 percent to 43,331 units.
| MODEL | NOV 2024 / NOV 2023 | NOVEMBER 2024 | NOVEMBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -7.06% | 158 | 170 | +108.75% | 2,123 | 1,017 |
| E-TRANSIT | * | 39 | * | * | 361 | * |
| F-SERIES | +75.81% | 109 | 62 | -51.80% | 454 | 942 |
| MAVERICK | +104.40% | 325 | 159 | +122.82% | 3,340 | 1,499 |
| MUSTANG | -4.17% | 23 | 24 | +87.50% | 645 | 344 |
| RANGER | +54.97% | 3,318 | 2,141 | +57.85% | 28,258 | 17,902 |
| TERRITORY | +1,195.35% | 557 | 43 | +345.87% | 5,016 | 1,125 |
| TRANSIT | -16.60% | 201 | 241 | +18.84% | 2,876 | 2,420 |
| FORD TOTAL | +65.03% | 4,753 | 2,880 | +70.63% | 43,331 | 25,394 |
The Ford Brazil sales dramatic rise in November continues to expand the brand’s extremely positive streak in the South American country, marking Ford’s eighth consecutive monthly increase in the local market. In fact, the Blue Oval brand’s 4,753 deliveries last month represents the second highest result after October’s record 5,801 units.
Once again, Ford Brazil’s notable increase in November was driven by higher sales of most models in the portfolio, including double-, triple- and quadruple-digit increases across the three most popular nameplates. The Ford Ranger was the biggest driver, with a significant increase of almost 1,200 units year-over-year.
Additionally, the Ford Territory registered a large four-digit increase in November, which allowed it to cement its position as the brand’s second best-selling model in Brazil. The compact crossover was followed by the Ford Maverick, which again had a remarkable record, above 300 units with a triple-digit increase both in the month and in the total accumulated to date.
Helping to make up for a general lack of motor sound.
It's a bit of a fixer-upper, however.
A bit lower than the overall market, at least.
A bit of a pivot, to say the least.
And setting a series record while they were at it.
Joining the F-150 Lightning, Escape, and Nautilus.
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Why is Ford sales doing better in Brazil and not in the US?