Ford GT sales totaled 33 deliveries in the United States during Q1 2021, a decrease of 46 units compared to the 79 units sold in Q1 2020.
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| GT | -58.23% | 33 | 79 |
| TOTAL | -58.23% | 33 | 79 |
The 58 percent decline in Ford GT sales in the U.S. during Q1 2021 represented the second-largest percentage decrease of any vehicle in the segment. The Ford GT’s sales performance this quarter lands it in ninth place out of 11 competitors.
As such, the Ford GT was outsold by the Chevrolet Corvette in first, Porsche 911, Porsche 718 Cayman and 718 Boxster, Mercedes-AMG GT-Class, Mercedes-Benz SL-Class, Mercedes-Benz SLC, Audi R8 and Nissan GT-R, but managed to come out ahead of the Acura NSX by 16 units and the BMW i8 by 25 units.
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET CORVETTE | +73.06% | 6,611 | 3,820 | 51% | 43% |
| PORSCHE 911 | +7.41% | 2,782 | 2,590 | 22% | 29% |
| PORSCHE 718 | +276.51% | 1,506 | 400 | 12% | 4% |
| MERCEDES-BENZ AMG GT | +25.34% | 1,212 | 967 | 9% | 11% |
| MERCEDES-BENZ SL-CLASS | -22.44% | 311 | 401 | 2% | 4% |
| MERCEDES-BENZ SLC-CLASS | -52.75% | 198 | 419 | 2% | 5% |
| AUDI R8 | +52.58% | 148 | 97 | 1% | 1% |
| NISSAN GT-R | -13.76% | 50 | 58 | 0% | 1% |
| FORD GT | -58.23% | 33 | 79 | 0% | 1% |
| ACURA NSX | -50.00% | 17 | 34 | 0% | 0% |
| BMW I8 | -87.86% | 8 | 66 | 0% | 1% |
| TOTAL | +44.17% | 12,876 | 8,931 |
Ford GT sales accounted for less than one percent of the segment’s sales volume in Q1 2021.
The dedicated sports car segment expanded an average of 44 percent to 12,876 in Q1 2021, meaning that the GT greatly underperformed the segment average.
The decline in Ford GT sales during Q1 2021 is likely a result of reduced builds of the vehicle as a result of the COVID-19 pandemic. That said, sales fell at a much slower rate compared to the BMW i8 (down 88 percent), which accounted for only 33 out of the 12,876 total units sold in the segment, or less than one percent share.
As we have pointed out over the past few years, comparing Ford GT sales to those of other segment contenders isn’t exactly an apples-to-apples comparison, since the GT is a very different product compared to the other models in the space. In particular, the way Ford builds and sells the GT super car is extraordinarily different than from any other segment contender.
Take, for instance, the Chevrolet Corvette marketed by Ford’s cross-town rival, General Motors. Generally speaking, interested customers can simply visit their local Chevy dealer and purchase the sports car. By contrast, to buy a Ford GT, one must first apply and be approved by Ford. As such, the sales success of the Ford GT cannot be gauged on a similar scale as the other segment contenders. What’s more, Corvette pricing starts at less than $60,000 whereas the Ford GT has a base MSRP several times higher than that.
Though The Blue Oval will only produce a finite amount of units of the of Ford GT, we can’t help but wonder whether the Dearborn-based automaker would have been better off had it taken a very different approach to the vehicle, such as planning a mass-produced mid-engine car such as the mid-engine Corvette C8. Incidentally, Ford Authority recently caught FoMoCo benchmarking the C8 Corvette Stingray.
In August of 2020, The Blue Oval announced two new special editions of the 2021 Ford GT – the GT Heritage Edition as well as the GT Studio Edition. Deliveries of these models were initially scheduled to begin in early 2021 before the COVID-19 pandemic. Meanwhile, Ford GT production is set to wind down in 2022. Notably, Ford is no longer accepting applications for GT purchases, meaning that the supercar has effectively been sold out.
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Still looks super cool! Wow, at normal retail that's about $17,000,000 in sales! I'm sure that they weren't sold at just retail either.