Ford Argentina sales decreased 23 percent to 2,660 units in March 2022 compared to March 2021 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Renault, Peugeot and Volkswagen.
Individual model sales performance was as follows:
During the first three months of the 2022 calendar year, Ford Argentina sales decreased 30 percent to 7,281 units.
| MODEL | MAR 2022 / MAR 2021 | MARCH 2022 | MARCH 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +360.00% | 46 | 10 | +4,870.00% | 497 | 10 |
| ECOSPORT | +91.82% | 610 | 318 | -10.05% | 1,576 | 1,752 |
| F-SERIES | +7.89% | 41 | 38 | +132.58% | 207 | 89 |
| KA | -99.92% | 1 | 1,278 | -99.56% | 14 | 3,158 |
| KUGA | -90.91% | 6 | 66 | -6.93% | 94 | 101 |
| MAVERICK | * | 87 | * | * | 194 | * |
| MONDEO | -90.00% | 1 | 10 | -62.07% | 11 | 29 |
| MUSTANG | +200.00% | 3 | 1 | +560.00% | 33 | 5 |
| RANGER | -10.19% | 1,251 | 1,393 | -26.30% | 3,262 | 4,426 |
| TERRITORY | +133.17% | 478 | 205 | +91.26% | 1,050 | 549 |
| TRANSIT | +9.48% | 127 | 116 | +27.03% | 329 | 259 |
| FORD TOTAL | -22.70% | 2,660 | 3,441 | -30.05% | 7,281 | 10,409 |
Ford Argentina sales continued to deepen their negative performance with a drop in March, becoming the 11th consecutive month in which Ford sales have been in the red in the local market. The Blue Oval is struggling to keep inventory at healthy levels, resulting in al lack of supply at dealerships.
Although six of the 11 Ford nameplates offered in Argentina saw gains in sales volume during the past month, the overall result remained negative as a result of the crushing drop of the discontinued Ka and the new double-digit contraction of the Ranger. However, the locally-made midsize pickup recovered its volume compared to February, managing to sell more than 1,000 units.
The positive results of the Ford EcoSport and Territory stand out, achieving healthy two and three digit gains, respectively.
The crossover continues to grow its sales total with each passing month.
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