Ford Maverick sales increased in the United States, Brazil and Argentina while decreasing in Mexico during the first quarter of 2023.
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MAVERICK | +11.60% | 21,478 | 19,245 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MAVERICK | -26.80% | 1,415 | 1,933 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MAVERICK | -34.23% | 538 | 818 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MAVERICK | +320.90% | 282 | 67 |
| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MAVERICK | +454.92% | 1,071 | 193 |
Ford Maverick sales saw a modest 12 percent uptick to 21,478 units during Q1 2023. The performance enabled the Maverick to continue in its first place position in a segment of two, with its only competitor, the Hyundai Santa Cruz, finishing a distant second with 9,307 units, up a similar 11 percent year-over-year.
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE |
|---|---|---|---|---|
| FORD MAVERICK | +11.60% | 21,478 | 19,245 | 70% |
| HYUNDAI SANTA CRUZ | +10.80% | 9,307 | 8,400 | 30% |
| TOTAL | +11.36% | 30,785 | 27,645 |
From a segment share standpoint, Ford Maverick sales once again dominated with 70 percent segment share, while the Santa Cruz managed to earn 30 percent.
The compact pickup segment increased 11 percent to 30,785 units, meaning Ford Maverick sales were in line with the segment average.
For the sake of context, below, we've provided sales data for midsize pickup trucks. While these pickups technically slot in at one segment above the Maverick, there is often cross-shopping between the two segments.
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | +0.75% | 53,583 | 53,182 | 47% | 38% |
| NISSAN FRONTIER | -24.45% | 16,926 | 22,405 | 15% | 16% |
| JEEP GLADIATOR | -24.21% | 13,575 | 17,912 | 12% | 13% |
| CHEVROLET COLORADO | -38.89% | 13,256 | 21,693 | 12% | 16% |
| FORD RANGER | -34.80% | 11,500 | 17,639 | 10% | 13% |
| GMC CANYON | -18.57% | 5,016 | 6,160 | 4% | 4% |
| TOTAL | -18.08% | 113,856 | 138,991 |
The midsize mainstream pickup segment contracted 18 percent during Q1 2023, accounting for 113,856 sales. Of that, the Ford Ranger accounted for 11,500 sales, severely underperforming the Maverick as Ford continues to prioritize the Ford Bronco over the Ranger at its Michigan Assembly Plant.
Ford Maverick sales continue to prove that The Blue Oval's compact pickup is a runaway success, once again outselling the only competitor in its segment more than two-fold. Looking ahead, FoMoCo is adding a third shift at the Hermosillo Assembly plant in Mexico starting in July 2023 to be able to better meet demand for the Maverick.
The Maverick has thus far attracted more retail buyers than commercial customers, and pre-owned units of the Maverick are often more expensive than their new counterparts, potentially driving more customers to pick up a new Maverick out of dealer stock rather than through the used car market.
The 2023 Maverick brought minor changes and updates to the Maverick. Perhaps the most notable addition was that of the Tremor Off-Road Package, which adds quite a few off-road-ready mechanical and equipment upgrades to the pickup right off the showroom floor. The new Tremor Package should continue to drive demand for the already highly sought-after model.
More fallout from a recent supplier plant fire.
Another quarter, another record for the commercial division.
Albeit, one using a different battery chemistry.
As is the case with the existing model.
By at least a month or two.
Or just the regular old 10-speed automatic?
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Just a sugestion, if sales are up, why not ship more to USA. I waited 6 months for mine, only to be disapointed by the fact that I actually have to carry my smart phone with me to be able to use almost anything in the truck. Not particulary enamored with the switch for changing the transmission (gears) , and I'm accustomed to being able to listen to my radio. Guess where you can shove that serious junk you rattle my home phone about every day since I took delivery.
Can you expand on this? What do you mean you have to carry your phone to use almost everything in the truck? Do you mean using Apple CarPlay or Android?
You were lucky to nly wait 6 months. Is it a hybrid or gas only. We are on8 months and no sign of getting ours
waited 17 months NOW its getting built !!! AFTER I buy a santa cruz in Jan.!!! we dont think we will buy it ,we shall see!!
It's worth the wait. I waited 18 months. I have the highbred. It really is all that and a canna beer🤓
I wish there was more transparency with Ford and their customers. These numbers do not mean much to me. We were told that Ford took 86,000 Maverick orders last fall. We are told that they are adding another shift of workers at the plant. But what I'm not seeing is just how many are being made and shipped out. It would be helpful to know that "x" amount of trucks were made each week or each month. I don't mind waiting for my truck. I met someone who waited 9 months for their truck and another person who waited 16 months. It would be reassuring to know that they took 86,000 orders because they know they can fulfill all of them within a certain time frame.
I waited 18 months it's worth the wait. I promise
The math is in the article. They sold 21,478 units I the first quarter in the US. You can assume production is increasing as the supply chain is improving. I'm expecting my order will be filled mid summer based on when I placed it.
In 1966 Ford made 500,000 Mustangs. That's 125k per quater. Tell me they aren't slow waking the Maverick and many other cars. Pretty sad they hate their customers that much. Many are still waiting.
Bob you can’t compare a vehicle being built today with a vehicle that was being built over 50 years ago. So much more goes into a vehicle now, plus Ford has many more models wing built. I don’t think it’s a conspiracy.
After 16 months waiting on a fully loaded Maverick I gave up and purchased a Honda Ridgeline. The Ridgeline out sold the Ranger and Canyon in Q1 of 2023 with 12,918 sold and 42,762 sold in 2022.
One of the fortunate ones, I suppose. I ordered mine Sept '22 and just got an email that the build date is the week of June '23. What is frustrating is that the emails all along have said that the delays are due to shortages of parts. Well, guess what, I ordered the base XL with the only add-ons being a full sized spare, and a trailer hitch receiver and the 4 wire receiver. All the other trucks they have built and shipped could have filled my order (with the right color, of course), so I hate the deceptive emails saying the delay is due to constrained parts.
I don't think you have a grasp of how this works. You're truck is actually ahead of the vast majority of the builds. Production on the 2023's didn't even begin until the end of December 2022. If you thought they were building the 2023 Maverick in September, someone misinformed you.
I ordered in July of 2021 and had mine in 13 weeks, dealer let me keep my trade in for 10 weeks, so for 3 weeks I used my other car. Couldn't have gone smoother, plus they took X-plan and $750 college grad rebate.
I ordered along with the other 86,000 in September and I also just received my production date of approx May 26. Mine is fully loaded so I'm hoping it comes. I agree that Ford has not done a great job of informing their customers, but I'm still excited to get mine. Hoping for actual delivery sometime in June. P.S. I did see production figures for 1st quarter. 21,000. so that bodes well for filling all orders especially when the 3rd shift comes on line.
The maverick outsold every mid size truck besides the Tacoma. Clearly sign another compact truck is wanted and needed.
I ordered my lariat maverick sept 2022 received it Jan 2023 ford sent emails almost every month. I had no problems with getting my truck.