Ford Brazil sales increased 23 percent to 1,996 units in April 2023 compared to April 2022 results.
Individual model sales performance was as follows:
During the first four months of the 2023 calendar year, Ford Brazil sales increased 41 percent to 7,612 units.
| MODEL | APR 2023 / APR 2022 | APRIL 2023 | APRIL 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| F-SERIES | * | 15 | * | * | 29 | * |
| KA | -100.00% | 0 | 1 | -75.00% | 1 | 4 |
| MUSTANG | +300.00% | 44 | 11 | +49.48% | 145 | 97 |
| RANGER | +22.50% | 1,361 | 1,111 | +29.60% | 5,341 | 4,121 |
| TERRITORY | -11.11% | 88 | 99 | +0.82% | 367 | 364 |
| TRANSIT | +7,050.00% | 286 | 4 | +7,300.00% | 1,110 | 15 |
| FORD TOTAL | +23.06% | 1,996 | 1,622 | +40.62% | 7,612 | 5,413 |
Ford Brazil sales rose again in a healthy manner in April, giving continuity to the positive performance of the brand in the largest country of South America. In particular, last month’s record represents Ford’s third consecutive monthly increase in the Brazilian market.
This notable improvement for Ford in April was driven by the increase in the best-selling Ford Ranger, whose growth rate was nearly equal to that of the brand for the month. The midsize pickup continued to improve its records and has established itself as the brand’s most popular model in South America.
Also noteworthy are the three- and four-digit increases for the Ford Mustang and Transit – respectively. Both models added a considerable 315 units to the month’s total. In addition, the Ford F-150 recorded 15 deliveries in April after the recent arrival of the first massive batch of the vehicle in Brazilian territory.
Enabling it to gain market share, too.
This is no wagon turned SHO, either.
A simple but potentially useful idea.
Sales increased 6.6 percent to 1,492,905 units during the first eight months of 2025.
It was encouraged by Ford's future EV plans.
