The Blue Oval has not made any Ford Maverick discount available during January 2024. As in past months, this is a direct result of sustained high demand and low supply of the compact pickup, which has dissuaded FoMoCo from offering any deals toward the Maverick for the entirety of its 2023 model year.
For context, below we have included the Ford Maverick discount offers (or, perhaps more appropriately, the lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.
2022 Calendar Year
- April - 3.9 percent APR financing
- May - 3.9 percent APR financing
- June - 3.9 percent APR financing
- July - 3.9 percent APR financing
- August - 3.9 percent APR financing
- September - 3.9 percent APR financing
- October - 3.9 percent APR financing
- November - 3.9 percent APR financing
- December - 3.9 percent APR financing
2023 Calendar Year
- January - no incentives
- February - no incentives
- March - no incentives
- April - no incentives
- May - no incentives
- June - no incentives
- July - no incentives
- August - Ford Red Carpet Lease deal
- September - no incentives
- October - no incentives
- November - no incentives
- December - deferred payments for 90 days
2024 Calendar Year
- January 2024 - no incentives
Considering that the Ford Maverick once again decimated its rival in the compact pickup segment, the Hyundai Santa Cruz, during the fourth quarter of 2023, it's no surprise that FoMoCo sees no reason to incentivize its purchase. Suboptimal supply at the dealer level is also to blame, although production increased between October and November before decreasing slightly in December.
Ford Maverick Pricing
For reference, here are the Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:
2023 Ford Maverick
- XL - $24,835
- XLT - $27,095
- Lariat - $30,595
2024 Ford Maverick
- XL - $26,055
- XLT - $28,555
- Lariat - $37,095
Disclaimers
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Residency restrictions apply.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
Comment
NO FORD MAVERICK DISCOUNT OFFERED IN JANUARY 2024
The reason is obvious: 1. supply and demand 2. the dealers gulp down any discounts by over charging